Lead Magnet Download · HTML

Lead Magnet Download for HTML

Email-gated download form for ebooks, PDFs, checklists, and templates. Free for 500 submissions total — no backend, no SDK, no plugin.

Get free access key How it works

500 free total
4 fields ready
60-second setup

Lead Magnet Download for HTML — copy-paste form code

Copy-paste code

Drop into any HTML project.

Replace YOUR_ACCESS_KEY with your splitforms key, paste into a HTML page, and ship. No build-time integration required.

Get free access key

form.html

<form action="https://splitforms.com/api/submit" method="POST">
  <input type="hidden" name="access_key" value="YOUR_ACCESS_KEY">
  <input type="hidden" name="subject" value="New lead magnet download">

  <label for="name">First name *</label>
  <input id="name" type="text" name="name" placeholder="Jane" required>
  <label for="email">Work email *</label>
  <input id="email" type="email" name="email" placeholder="[email protected]" required>
  <label for="company">Company</label>
  <input id="company" type="text" name="company" placeholder="Acme Inc">
  <label for="role">What's your role?</label>
  <select id="role" name="role">
    <option value="">Choose…</option>
    <option>Founder / CEO</option>
    <option>Engineer</option>
    <option>Designer</option>
    <option>Marketer</option>
    <option>Product manager</option>
    <option>Other</option>
  </select>

  <!-- honeypot — bots fill every field -->
  <input type="checkbox" name="botcheck" style="display:none" tabindex="-1" autocomplete="off">

  <button type="submit">Send</button>
</form>

<!-- drop-off analytics + partial leads (the form works without it) -->
<script src="https://splitforms.com/embed.js" async></script>

HTML + Lead Magnet Download

Built for HTML developers who hate operating a backend.

Plain HTML sites have zero built-in form delivery — mailto: links open broken email clients, shared-hosting PHP is vanishing, and setting up Node just for a contact form is overkill. splitforms gives you a production-grade submission pipeline from a single <form action>. No build step, no framework lock-in, no server-side code. The lead magnet download on this page posts standard application/x-www-form-urlencoded data — the same format browsers have used since 1999 — so it works on every host from GitHub Pages to S3 to Apache.

500 form submissions total, free to start
Unlimited forms on every plan, including Free
Spam protection — honeypot plus a rule-based filter

Lead Magnet Download fields

What every field actually does.

The posted payload contains first name, work email, company, what's your role?. Required fields are first name and work email. Rename, remove, or add your own — splitforms accepts any name you POST.

First name — Greeting + dashboard label so submissions don't all read 'anonymous'.
Work email — Reply-to address — splitforms wires this so hitting reply goes back to the sender.
Company — Lets you sort enterprise vs SMB inquiries before you reply.

lead magnet download fields in the splitforms dashboard

Template playbook

The reason this lead magnet download exists.

Lead magnets — ebooks, checklists, templates, swipe files, mini-courses — are the workhorse of B2B content marketing. Gated downloads convert at 25-50% of landing-page visitors (vs 1-2% for newsletter signups), but only when the magnet is truly valuable. The form captures email plus 1-2 qualifying questions ('what's your role?', 'what's your team size?') so the nurture sequence segments by intent. Multi-step boosts completion vs a single form. After submit, the user is redirected to the PDF or it's emailed via webhook + auto-responder. Push the email to your ESP segmented by lead-magnet topic — that's how content marketers build audience taxonomies that actually convert downstream.

Step 1: capture email
Step 2-3: qualify role / team
Deliver the magnet

Setup

Generate, embed, receive.

Three actions stand between you and your first lead magnet download submission — no backend, no database, no CAPTCHA library.

Generate a free splitforms key

Paste the lead magnet download into your HTML project

Drop the form snippet into a HTML page, component, or layout. Replace YOUR_ACCESS_KEY with the key from your dashboard. The form action is a hard-coded URL — no env vars or build-time wiring needed.

Receive submissions

Dashboard updates live on Free. Free includes owner email delivery; paid plans add signed webhooks, CSV export, Slack/Discord forwarding, and BCC to your team.

Create your form Read the docs

How SplitForms works

What happens after someone submits your form?

splitforms receives the submission, filters spam, saves it to your dashboard and emails you — then, on paid plans, sends it on to your webhooks and integrations. No backend infrastructure to build.

A SplitForms contact form submission launching straight to your inbox

Add your endpoint

Point your form to your unique SplitForms endpoint. That's it.

HTML form pointing at a SplitForms submit endpoint

Receive submissions

We instantly capture and organize every submission in your inbox.

Submissions inbox with searchable leads and status pills

Route anywhere

Send data to email, spreadsheets, CRMs, webhooks, and 7,000+ apps.

Generic integration tiles for email, sheets, chat, CRM, automate, and webhook

Start Free Read the Docs

No credit card required. Set up in under 60 seconds.

Connect & automate

Where can submissions go besides email?

On paid plans, submissions can also go to Slack, Discord, Google Sheets, Notion, Airtable, Zapier or any signed webhook — and splitforms works on the platforms you build on, from WordPress and Shopify to Next.js. With Stripe connected, your forms can take payments too.

NewTake payments on your formsDeposits, bookings, order forms — submitters check out through Stripe and the money goes straight to your Stripe account. Included on every paid plan.See plans →

View all integrations →

Setup guides for the stacks you use

HTMLReactNext.jsAstroWebflowWordPress

Common questions

Lead Magnet Download on HTML — answered.

View all FAQs

Does this lead magnet download work on HTML?

Yes. The form is plain HTML with a single POST endpoint, so it runs on any HTML site without server-side code, plugins, or SDKs. Drop the snippet into a HTML page or component and submissions land in your splitforms dashboard.

How much does the lead magnet download cost on HTML?

Free for 500 submissions — no credit card, no time limit. Pro is $5/mo for 5,000 submissions a month, and Annual is $49/year for 15,000 submissions a month. The same pricing applies regardless of which framework hosts the form.

Can I customize the fields?

Yes. The template ships with sensible defaults (first name, work email, company, what's your role?…) — add, remove, or rename any of them. Splitforms accepts whatever fields you POST.

How does spam protection work on the lead magnet download?

A hidden honeypot field catches dumb bots, and a rule-based filter scores the rest; anything that looks like spam goes to a separate Spam tab instead of your inbox. No CAPTCHA, no friction for human users — and it works the same on HTML as on any other framework.

Can I send the lead magnet download submissions to Slack or Discord?

Yes. Webhooks are available on paid plans, with auto-formatted payloads for Slack, Discord, and WhatsApp (via CallMeBot). Or send raw signed JSON to any URL — Zapier, n8n, your own server. Configure in the splitforms dashboard.

Will it work on a static HTML site?

Yes — the form posts directly to splitforms from the browser, so no server is involved. Works on Vercel, Netlify, GitHub Pages, Cloudflare Pages, S3, or any plain Apache host.

Should I redirect to the PDF or email it?

Email it. Redirects to a Drive / S3 link mean the user gets the PDF without confirming the email — and the email might be a typo or a temporary address. Email delivery confirms the address by requiring an open. Add a 'didn't get it?' resend button on the thank-you page for the rare typo case.

Can I integrate with ConvertKit / HubSpot / Mailchimp?

Yes — webhook the JSON into the ESP. ConvertKit's 'tags' map naturally to lead-magnet topics; HubSpot's 'lists' do the same. The nurture sequence triggers on tag-add and the topic-specific drip starts immediately. Most B2B teams use this exact pattern.

Is gating content GDPR-safe?

If you have EU visitors, the consent for marketing email needs to be explicit and unbundled — meaning a separate checkbox 'I want to receive emails about [topic]' that's not pre-checked and not bundled with 'I accept the download'. Bundled consent has been challenged in EU rulings; unbundled is the safe play.

Simple pricing

How much does splitforms cost?

Free gives you 500 submissions for $0 — no card, no time limit. Pro is $5/month for 5,000 submissions a month, and Annual is $49/year for 15,000 a month with every Pro feature.

Free

$0— 500 submissions

No card, no time limit

Best for testing

For side projects and indie devs.

500 free submissions
Unlimited forms
Email notifications included
Smart spam filtering
Submissions dashboard
Redirect after submit
MCP server included

Get Started

Recommended

Pro

$5/ month

Billed monthly

Every paid feature, for agencies and growing products.

5,000 submissions / mo
Unlimited forms
Webhooks and integrations
CC/BCC, auto-replies and routing
File uploads with 500 MB storage
Stripe payments on your forms
3 team seats
Cancel anytime

Annual

$49/ year

About $4.08/mo, billed yearly

Best value

Every Pro feature with triple the volume — $0.27 per 1,000 at full use.

15,000 submissions / mo
Unlimited forms
Everything in Pro
File uploads with 5 GB storage
3 team seats
Priority email support

No credit card required on Free • Cancel anytime • Full pricing and FAQ