See what’s working for your competitors, every day
Statly follows your competitors’ public Instagram, TikTok, YouTube and X accounts and scores every video or post against the account’s own median. Know what gets attention in your category before you write the next brief.
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Watchlist: one account’s baseline, outliers and performance over time.
What Statly does for marketers
Statly is a competitor research tool for short-form video. Add the public accounts that share your audience. Active accounts are scanned daily; accounts quiet for 14 days or more are checked weekly.
Each video is compared with its account’s median views, so you can tell a real breakout from a big account’s normal day, and bring examples and numbers into your next content brief.
- Platforms
- Instagram, TikTok, YouTube and X
- Updates
- Active accounts daily; quiet accounts weekly
- Metrics
- Views, likes, comments, engagement rate, Outlier Score and posting activity
- Exports
- Every table to CSV, plus the Statly API on Scale and Agency
- Price
- From €39 a month, after a 7-day free trial
Competitor research without the manual checks
Keep your competitive set in one place
Group competitors, category leaders and reference accounts into niches, and stop checking profiles one by one.
Separate scale from standout content
Scores against each account’s own median show which videos overperformed, not just which accounts are biggest.
Read formats and timing
See when each competitor posts, how often, and which video lengths earn the most engagement.
Spot trends as they start
Trend Finder sorts videos by how fast they’re growing, so you see what’s taking off in your category today.
Brief with evidence
Save reference videos and export any table to CSV for your decks, spreadsheets and planning docs.
Share it with the team
Invite teammates as viewers, editors or admins, and send updates to Telegram, Discord or Slack.
A research habit your strategy can use
Define the competitive set
Add the public accounts that share your audience, category or content themes. Keep different questions in separate niches.
Review what changed
Active accounts are scanned daily by the time you choose. Accounts quiet for 14 days or more are checked weekly.
Turn patterns into tests
Pick the topics and formats that keep overperforming, adapt them to your brand and measure them against your own goals.
What marketers use most
What Statly doesn’t do
Public performance doesn’t reveal a competitor’s sales, ad spend, paid reach or conversions. Use Statly for content research, alongside your own campaign and business data.
Statly for marketers: questions & answers
How do I track competitors on Instagram, TikTok, YouTube and X?
Add their public profiles to a niche in Statly. Active accounts are scanned daily and accounts quiet for 14 days or more are checked weekly. Statly shows each video's or post's views, likes, comments, engagement rate and how far it beat the account's median views.
Does Statly show competitor ad spend or sales?
No. Public video performance doesn't reveal sales, conversions, ad spend or paid reach. Statly is for content research, used alongside your own campaign data.
How often is competitor data updated?
Active accounts are scanned daily; accounts quiet for 14 days or more are checked weekly. You choose a local ready-by time and a 7-, 14- or 30-day scan window.
Can I export competitor data?
Yes. Every data table exports to CSV. On Scale, Agency and custom plans you can also read your workspace through the read-only Statly API.
Do I need access to my competitors' accounts?
No. Statly reads publicly visible data only, so it never needs a login. Private accounts can't be tracked.
How is Statly different from social listening tools?
Social listening tools track mentions and conversations. Statly focuses on short-form video performance: which videos, on which accounts, beat their usual results, and what they have in common.
Statly for other teams
Make your next brief more informed
Follow your competitors every day and see what’s working before you plan.