About Statly

I needed better answers.
So we built Statly.

An agency. Clients around the world. And the same question every day: what should we create next, and why?

A note from our founderAgency owner. Creator. Daily Statly user.
Analytics is the whole point.

Statly is a dedicated video and post analytics platform for Instagram, TikTok, YouTube and X. We help agencies, creators and brands research competitors, spot breakout videos and understand what drives performance.

01 / The beginning

It started with
my own agency.

June 2023

I started my social media agency in June 2023. Today, we work with clients all over the world. Different businesses, different audiences, different expectations. Every one of them trusts us to figure out what deserves their time and budget.

I love that responsibility. But the research behind it could be exhausting. I wanted to understand why a video took off, whether a competitor had found something repeatable, and what our team should test next.

A big view count alone never felt like enough. Was it exceptional for that account? Was the video still growing? Could we learn something useful from it?

I wanted to walk into a client conversation with a reason behind the recommendation. That was the tool I kept looking for.

The missing piece

I wanted analytics to be
the reason the tool existed.

The tools I kept finding were built around scheduling and publishing, with analytics added alongside them. Useful products, but I was looking for somewhere to do serious content research.

I wanted to open one dashboard and understand what was working across the accounts we cared about. I couldn't find the fit I wanted. So my team and I started building it.

02 / How it grew

Private tool. Public extension.
A platform of its own.

We built it, used it, tested it, and kept going.

The road to Statly
  1. 01

    First, just for us.

    Statly began as a private web app for our agency. We used it to study accounts, compare results and bring stronger ideas into our own content and client work.

    The private web app
  2. 02

    Then, into the browser.

    We released a public Chrome extension so other people could research while they browsed. It made quick audits accessible and gave us more opportunities to test the approach in practice.

    The public Chrome extension
  3. 03

    Prove it in the work.

    We kept testing the methodology against the content we researched and created. Seeing it help us find useful patterns repeatedly gave us the confidence to build further.

    Testing and refinement
  4. 04

    Research that keeps running.

    The public web app addressed the limits of browser-based research: manual scans, an open browser and the effort of following many accounts. Scheduled scanning, alerts and shared workspaces made it part of the team's daily routine.

    The Statly web platform
03 / Still in the work

I'm still my own
daily user.

Used in our agency every day

I still run my agency. I'm still creating, researching and working in social media every day. And I still open Statly for the same reason I built it: I need to make better decisions for real accounts.

I've built workflows and automations around it that connect research to the work our team does next. We follow niches, investigate videos gaining momentum, and turn the patterns we find into original ideas for our own profiles and our clients.

In my own work, that process has helped me find viral hits more consistently and grow the revenue I earn through my agency. It has also given me something less visible: more confidence in where we spend our creative energy.

When something is frustrating to use, I feel it too. The next improvement often starts with our team needing a better way to get through the day's work.

What we built

A little more context.
A much better decision.

Our research starts with an account's own results.

Read our methodology
01

Understand what's unusual.

Compare a video's views with its creator's average and median. Explore engagement rates and the view-to-follower ratio to put a result in context.

02

Notice the momentum.

Trend Finder compares daily view growth with an account's typical pace, helping you find videos picking up speed across your niches.

03

Study the whole account.

Watchlist brings together performance over time, posting patterns and individual video results so you can investigate what's working.

Choose a scan time and let the web app handle the routine. Active accounts are scanned daily; accounts quiet for 14 days or more are checked weekly. Connect the results to your workflow through alerts, the API and MCP.

An open invitation

We could have kept it to ourselves.

Instead, we made it public. Apparently, giving everyone access to the tool we built for our own agency felt like a sensible competitive strategy.

Honestly, I want more people to have that moment when the numbers finally make sense and the next idea feels worth pursuing. If Statly helps you get there, I'm glad we opened it up.

The founder & the Statly teamHave something to tell us? We're listening.
Your next idea starts here

See what your niche
has been trying to tell you.

Try Statly free for 7 days. Track 500 videos across 20 accounts.

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