Best Marketing Analytics Software for Cloud
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Compare the Top Marketing Analytics Software for Cloud as of October 2026
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What is Marketing Analytics Software for Cloud?
Marketing analytics software is software that enables businesses to measure, analyze, and optimize the performance of their marketing campaigns and activities. These platforms typically offer features for tracking customer behavior, website traffic, conversion rates, social media engagement, and return on investment (ROI). Marketing analytics software uses data-driven insights to assess the effectiveness of marketing strategies, segment audiences, and improve targeting. It enables businesses to make informed decisions about their marketing efforts, enhance customer experiences, and drive higher revenue through more efficient marketing initiatives. Compare and read user reviews of the best Marketing Analytics software for Cloud currently available using the table below. This list is updated regularly.
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1
Smartlook
Smartlook
Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.Starting Price: $39 per month -
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Mixpanel
Mixpanel
At Mixpanel, our mission is to increase the rate of innovation. Not only as a company, but for the businesses we serve. Through our analytics and engagement product, companies can analyze how and why their users engage, convert, and retain in real-time across web, mobile, and smart devices. Then they can use that data to improve their business and products. Mixpanel serves over 26,000 companies from different industries around the world, including Samsung, Twitter, and BMW. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, and Singapore. Great products are built by teams who know their users. Go beneath the surface to learn which features are popular, who your power users are, and the behaviors tied to long-term retention. See which features are popular and how many power users you have.Starting Price: $89 per month -
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WebMaxy Analyzer
WebMaxy
Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey videos and know the features that appeal the most to your customers. By knowing your visitors, you can enhance their website experience and boost conversion rates. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decisions. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy Analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates.Starting Price: $33/month -
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Hotjar
Hotjar
Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.Starting Price: $99 per month -
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Constant Contact Lead Gen & CRM
Constant Contact
At Constant Contact, we deliver for small businesses with powerful tools to simplify and amplify digital marketing. Constant Contact Lead Gen & CRM (formerly SharpSpring) is a marketing and sales platform developed to help businesses build their pipeline, nurture leads and close more deals. Our tools are designed to help you attract the right leads, nurture them with personalized content, and grow your business with better conversion. Attract - Get hot leads faster with email & social marketing, plus retargeting ads. Score leads automatically based on their activity and seamlessly pass them to sales. Nurture - Deliver the right message to the right people, at the right time. With a flexible centralized CRM and infinitely customizable automations, tasks like nurturing leads and sales follow-ups are easier than ever. Grow - Manage more effectively with insights and real-time analytics that connect marketing spend to sales results, pipeline, and revenue.Starting Price: $199 per month -
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WebEngage
WebEngage
WebEngage is the best-in-class marketing automation software suite that helps business-to-consumer (B2C) companies improve user retention and drive more revenues. Cloud-based and easy to use, WebEngage aids businesses in managing cross-channel communication with their customers while allowing them to send messages via Emails, SMS, mobile push notification, web push notification, on-site alerts, in-app messaging, IVR, Facebook & Whatsapp. The solution includes cross-device tracking, live segmentation, deep data personalization, and more. Plus, using WebEngage's Journey Designer helps businesses to effectively create complex lifecycle campaigns. -
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Woopra
Appier
Woopra is a Customer Journey Analytics solution that is redefining how companies understand, analyze, engage and retain their customers. The platform is designed to fuel optimization and growth throughout the entire customer lifecycle. Leveraging individual-level data to aggregate analytics reports for full lifecycle insights that bridge departmental gaps. Woopra’s proprietary tracking technology tracks usage across your website, product and mobile applications. In addition, the platform offers 51+ one-click integrations with partners such as Salesforce, Marketo, Intercom and Segment to seamlessly unify disparate data points across tools and teams.Starting Price: $999/month -
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Zendesk Explore
Zendesk
Zendesk Explore provides analytics for businesses to measure and improve the entire customer experience. Building the best customer experience works better when it's driven by data. With Zendesk Explore, you get instant access to the customer analytics that matter—and the deeper understanding of your customers and business that comes with it. Customer support can happen anywhere—on email, chat, phone, or your social channels. It’s good to have a customer analytics tool that can keep up. Explore integrates data from every channel, so you can measure how customers interact with your brand without losing the thread. Explore comes with best practice dashboards and analysis built in, so teams of any size get the metrics that help them track towards success. You can analyze team performance, take stock of operational metrics, or get a better understanding of your customer experience. No matter what it is, Explore has a dashboard to get it done.Starting Price: $9 per agent per month -
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Offer customers the freedom to define their journey. Fulfill the promise of CRM with SAP Marketing Cloud. Drive more revenue and give customers freedom to discover, engage, and buy. Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands. Unite experiential and operational data to build a single, comprehensive view of customers. Remove silos across the organization and activate the full value of customer data. Gain deeper insights into customers to understand their intent and anticipate their behavior. Identify hidden trends and discover micro-segments with just a few clicks to shape your marketing strategy. Build customer trust and deepen customer relationships with greater insight and agility. Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.
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Go4Clients
Go4Clients
Automate customer engagement with our Drips technology. Go4Clients latest Drips feature uses a combination of SMS, Voice, Email, and Mobile Landing Pages to interact with your customers. Map out the customer journey and let consumers flow down your sales funnel automatically. Trigger messages with different channels based on a user's actions or no actions. Want to BOOST YOUR SALES? Easy. Integrate your current forms to Go4Clients and automate your communications in just a few minutes. Go4Clients allows you to automatically pass data to and from other web services without writing a single line of code. DRIPS make omnichannel and automation simple. Just pick your message and choose the most relevant channel for the very right time. Let’s start connecting with customers anywhere in the globe. Go4Clients has worked across many Industries.Starting Price: $50 per month -
11
Appgain
Appgain.io
Deliver the best user experience with Personalize users Onboarding, Re-engage inactive users by videos in push notifications, and an Automated user activation campaign. Keep the user coming back to your app, Deliver personalized content and offers to them, Reward them for referring the app to their friends, and Re-target your users even after removing the app! Re-target your customers, as soon as they open your links just once on all major social media, no matter where your customer at, you’ll be able to reach and re-target them. Marketing automation helps you achieve more with your campaigns without doing any extra effort, like a CRM marketing automation tool, Here’s what Appgain’s automation could do for you. Auto-responding to users' behavior with personalized messages. Retargeting Short Link that directs the customer flow to a specific page in your App. Measure ROI /ROAS for each Customer Acquisition channel.Starting Price: $124 per month -
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Influence
Influence
Influence is a real time social proof application that helps you in converting more sales and leads. Influence features have been crafted after extensive research with customers & studying its impact on conversion rates. Only when they bring real conversion lifts to customers, that's when we release it out to rest of the users. How it works? 1. Install pixel 2. Make a campaign 3. Sit back & monitorStarting Price: $15 per month -
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Stampede
Stampede
Growth for your hospitality business. Essential tools to get customers returning and grow your hospitality business. Time saving technology that helps you succeed. WiFi that brings customers back. By increasing repeat visits by just 5% you could increase profits by between 25% and 125%. Our system makes it easy to keep customers engaged without spending hours each week on marketing. If you have wireless internet access points or hardware, you’re ready to go. Upload your logo, background and ask a couple of questions to learn more about your customers. Engage with your customers through automated marketing messages. Once you’re all setup, watch customers return and your business grow. Use real-time analytics to learn about your customers. Build insights into behaviours and interactions.Starting Price: $50 per month -
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Alore
Alore
Alore Growth OS. Alore consolidates your growth tech stack and offers everything needed to run your growth function at scale. Engage with visitors on your website, capture their information and build relationships via email and social media marketing. Find new prospects or nurture relationship with existing ones. Monitor and track performance of sales team. Always stay on top of your sales game. Put your funnel into autopilot. Generate more leads and deals constantly and grow your revenue 10x faster. Nurture, follow up and re-engage effortlessly. 100x more follow up actions on Autopilot. Alore CRM is your Sales Machine that will create ongoing, predictable revenue for your company from Day 1. Alore CRM offers everything needed to run a sales team at scale - from finding business email addresses to running automated drip campaigns to monitoring the performance of sales teams. It’s the only sales tool that your business will ever need.Starting Price: $49 per user per month -
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Synerise
Synerise
Synerise is an AI-driven Customer Data & Experience Platform (CDXP). Comprehensive, data-driven solution that centralizes and utilizes customer data to enhance marketing and engagement. Leveraging advanced artificial intelligence, Synerise aggregates data from various sources, creating detailed, real-time customer profiles. Key Strengths of Synerise Synerise excels in several key areas that set it apart from other platforms: - Real-time capabilities. Powered by TerrariumDB, our proprietary database engine designed specifically for behavioural intelligence, real-time computing - AI Engine. The quality of AI algorithms confirmed by successful participation in: Rakuten Data Challenge 2020; Twitter RecSys AI Challenge 2021; KDD Cup 2021; Booking.com AI Challenge 2021 - Time-To-Market. Confirmed by numerous successful implementations across various clients from various industries. -
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Calldrip
Calldrip
What is Calldrip and why should my sales organization use it? For more than 10 years Calldrip has been dedicated to helping businesses respond immediately to new inquiries. We've leveraged this experience to develop our suite of sales automation tools and have now deployed this technology to thousands of customers worldwide. By triggering a phone call between your sales team and your prospect while they're still on your website, were able to increase conversations by as much as 900%. The privately held, fast-growing company is based in Salt Lake City, UT. In todays Google Micro Moments world, business must engage with the prospect FAST. Calldrip ensures instant engagement and spotlights potential problems in the sales processes.Starting Price: $99.00/month/user -
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Mopinion
Mopinion
All-in-One User Feedback Software for Digital Channels. Mopinion helps digital enterprises listen, understand, and act across all digital touchpoints (web, mobile, and email). Mopinion enables its users to create customisable online feedback forms (including various CX metrics such as NPS, CES, and CSAT) and trigger them based on rules such as mouse movement, time on page, exit intent and much more. It also includes comprehensive visualisation in customisable dashboards as well as text analysis and smart labeling capabilities. To act upon feedback or collaborate among members of your digital team, users can make use of proactive alerts, role-based views and connect to PM tools such as Trello or Asana. +Customisable feedback forms +Real-time statistics +API integrations +Various CX metrics +Text analytics +Advanced reporting capabilities Pricing for Mopinion starts at $35 (USD)/month.Starting Price: $229/month -
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QUINI DATA
Quini
Quini provides leaders in the wine and restaurant industries real-time wine tasting sensory and attitude data, analytics, and software solutions that improve decision making and maximize sales. We collect data by conducting in-person, virtual, guided and self-guided wine tastings across North America and Australia, using our proprietary Quini wine rating application. We also have immediate access to detailed consumer opinions from our vast network of followers. We then use proprietary algorithms and machine learning to analyze the data and extract the information you require, for your target audiences and markets. Our technology enables us to hold both blind and regular tastings. Blind tastings provide consumer sensory feedback that’s not influenced by label or price point, while regular tastings also provide insights on brand/product expectations and price sentiment. -
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Jebbit
Jebbit
Experiences consumers love. The data you need. Create beautiful engagements that launch anywhere. No code required. Our experiences are designed to convert traffic on any device, driving more purchases while capturing declared data. Customers actively give you declared data. Capture intentions, preferences, motivations, and interests from your entire customer base. Power meaningful 1-to-1 marketing that delivers a personalized experience. Ask customers to actively give you declared data. Know exactly what their motivations, intentions, interests, and preferences are. Show them only content, products, and offers directly relevant to them... because they’ve told you so. View analytics and reporting that will help you understand how your customers and audience interact with your quizzes and experiences, as well as where to optimize for more engagement, lead capture, and better overall performance. -
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Industrytics
Industrytics
Make important decisions using your key metrics and data from sales, marketing, accounting, human resources, project management, manufacturing, purchasing and more, and use stakeholder feedback to understand the "what" and "why" of all your business data with AI Understand supported insights and drive improvements for your business. Automated collection, storage, visualization and consolidation of the most important key figures, data and feedback through artificial intelligence. Tailor-made recommendations for action generated by AI for your company. Data-based decisions that help you achieve your business goals. With Industrytics, you continuously collect and connect data and key figures through interfaces to your software applications (ERP, CRM, accounting systems, time management, HR software, Excel spreadsheets, etc.) and receive feedback through automated feedback surveys. -
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MoEngage
MoEngage
MoEngage is an Insights-led customer engagement platform for the customer-obsessed marketer. We help you delight your customers and retain them for longer. With MoEngage you can analyze customer behavior and engage them with personalized communication across the web, mobile, and email. MoEngage is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization - in one dashboard From Fortune 500 enterprises such as Deutsche Telekom, Samsung, and Ally to mobile-first brands such as Flipkart, Ola, and BigBasket - MoEngage has helped amplify customer engagement for all. Product managers and growth marketers can use MoEngage to provide a personalized experience throughout the customer lifecycle stages – from onboarding to retention to growth. What makes MoEngage different, is a full-stack solution consisting of powerful customer analytics, AI-powered customer journey orchestration, and personalization capabilities - -
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CaliberMind
CaliberMind
CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform for enterprise marketers seeking to make data-driven decisions. The platform solves the critical challenge of fragmented and siloed data by unifying disconnected marketing and sales engagement signals into a single, reliable view of the buyer journey. By connecting prospect activities directly to outcomes, CaliberMind delivers a complete picture of go-to-market performance attributing it to the hard unit of measure that business cares about - the revenue dollars. Our AI-assisted reporting features leverage this unified data foundation to streamline creation of role-based dashboards and aggregation of buyer journey summaries, turning data chaos into clear, actionable insights. This empowers marketing teams to confidently prove their impact, optimize campaign performance, and shift their focus from manual reporting to making the strategic decisions that drive predictable revenue. -
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MessageGears
MessageGears
Use your modern data warehouse to power customer engagement and cross-channel marketing, opening a world of new possibilities for relevant, timely, personalized messaging that yields real results. Use all the data you have, not just what you’ve copied to your marketing cloud. Eliminate wasteful spending and send better messages across channels. MessageGears uses your data where it lives in the format it’s already in, giving you a full suite of enterprise marketing tools at a significantly lower cost of a typical marketing cloud. MessageGears Segment combines the power of an intuitive drag-and-drop segment builder with a segmentation engine that runs as fast as your data warehouse. MessageGears Message allows you to use any available data in any format to personalize messages to each of your customers at a scale that other email marketing providers can’t achieve. -
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Resulticks
Resulticks
Resulticks empowers brands to create data-driven communications to their audiences and drives business decisions through its award-winning, AI-powered big data cloud solution. Supported by the world’s first customer data blockchain, Resulticks unlocks incredible digital transformation possibilities by delivering the full 360° view of the customer through data consolidation and omnichannel orchestration. Totally integrated, built and proven to scale, Resulticks brings together a powerful audience data platform, true omnichannel orchestration, and advanced analytics in one intuitive, flexible solution that delivers measurable business results through individualized, real-time communications. Resulticks’ omnichannel audience data management platform doesn’t just integrate all your data. It is the integrated, scalable engine that transforms, augments, and activates big data to achieve a single, real-time customer view, enable sophisticated segmentation and personalization. -
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Mana Scheduler
Mana Scheduler
Email upon set up and confirmation text notifications, unlimited appointment set up, digital release waiver and storage, integrated move ahead and wait lists, customized calendar and feature settings.Starting Price: $10 per user per month -
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Appier AIQUA
Appier
AIQUA is a proactive customer engagement platform that enables you to engage your audience based on their behavior inside and outside of your app or web environment. It helps you leverage AI to increase conversions on marketing owned channels. Drive higher engagement across all devices on all marketing owned channels. Understand and address your audience’s unique requirements the moment they land on your website. Recommend products that your customers are looking for outside of your app and website. Re-engage customers across a wide variety of channels and formats. Leverage AI to preemptively understand your audiences’ interests shown outside of your app and website. Appier's cross screen database maps your users across devices and helps you select the best channel to reach your audience. Engage across mobile app-push notifications, in-app messages, browser-push, SMS, email, messengers and more channels. -
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Repro
Repro
Repro is a customer engagement platform that leverages customer data to enable value-added communication across channels such as email, push notifications, web and in-app pop-ups. Data scattered in the real and digital realms . Communication that just delivers emails and pushes. Repro bundles various data and makes customers repeat customers through optimal communication across channels. Deliver messages tailored to your customer journey across channels such as push notifications, in-app messages, and app UI. Customers who visit the website can display banners at the optimal timing based on attribute data and behavior information, announce campaign information, and take approaches such as reminders to drop baskets. You can also use the information on the website for email marketing. We investigated the actual usage of companies that have introduced apps / web service tools. -
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mediarithmics
mediarithmics
mediarithmics is the modern Customer Data Platform that helps enterprise players revolutionize growth by re-architecting consumer engagement at scale. We power real-time marketing personalization, cookie-less audience monetization, and agile data collaboration within a single technology solution. By de-siloing data across your business, we enable marketing, monetization, product, and data teams to action insights to create more compelling customer experiences. -
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Profitics
Profitics
Profitics CEM Suite is powerful collaboration and integration platform for both intra-enterprise and inter-enterprise workflow management. We integrate cutting-edge web and analytics technologies to create out-of-the-box software solutions that solve difficult challenges for our clients. Creating a collaboration platform to exchange information between vendors, customers and suppliers. Growing an engaged and participative community around a brand or product(s). Driving better business outcomes with software-driven tools and processes. Forecasting demand, supply and competitive-based scenarios. CEM allows your company to go beyond typical CRM suite capabilities and enhance your business processes with unique, value-generating software solutions. Profitics utilizes Web 3.0/Semantic Web component enhanced portal software to develop customized applications that transform your business processes. -
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MobiLytix
Comviva
MobiLytix™ Real-Time Marketing is AI-powered real-time interaction management and multichannel marketing automation platform that delivers proven top-line results for CVM marketers. The MobiLytix™ Rewards (MR) platform is an end-to-end engagement marketing solution designed to create reward-based promotional campaigns and loyalty programs. These, in turn, are aimed at enabling enterprises to achieve their business KPIs throughout the consumer’s lifecycle journey. Comviva’s MobiLytix™ Digital Marketing is an all-in-one customer engagement automation platform delivering engaging and personalized customer experiences on digital channels. Driving engagement with customers on digital channels requires content that resonates with users and is presented to them at the right time.
