Audience

Companies of all sizes that need a powerful marketing solution

About SAP Marketing Cloud

Offer customers the freedom to define their journey. Fulfill the promise of CRM with SAP Marketing Cloud. Drive more revenue and give customers freedom to discover, engage, and buy. Sharpen the focus of your marketing team by leveraging the full context of customer needs and demands. Unite experiential and operational data to build a single, comprehensive view of customers. Remove silos across the organization and activate the full value of customer data. Gain deeper insights into customers to understand their intent and anticipate their behavior. Identify hidden trends and discover micro-segments with just a few clicks to shape your marketing strategy. Build customer trust and deepen customer relationships with greater insight and agility. Use real-time business intelligence to enable fast analysis and confident decision-making across the organization, while delighting customers and optimizing marketing performance.

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Pricing

Free Trial:
Free Trial available.

Integrations

See Integrations

Ratings/Reviews - 1 User Review

Overall 4.0 / 5
ease 4.0 / 5
features 5.0 / 5
design 4.0 / 5
support 4.0 / 5
More Reviews Write a Review

Company Information

SAP
Founded: 1972
Germany
www.sap.com/products/crm/marketing.html

Videos and Screen Captures

Play Video SAP Marketing Cloud Screenshot 1
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Product Details

Platforms Supported
Cloud
Training
Documentation
Support
Online

SAP Marketing Cloud Frequently Asked Questions

Q: What kinds of users and organization types does SAP Marketing Cloud work with?
Q: What languages does SAP Marketing Cloud support in their product?
Q: What kind of support options does SAP Marketing Cloud offer?
Q: What other applications or services does SAP Marketing Cloud integrate with?
Q: What type of training does SAP Marketing Cloud provide?
Q: Does SAP Marketing Cloud offer a free trial?

SAP Marketing Cloud Product Features

CRM

Territory Management Not Supported
Quotes / Proposals Not Supported
Lead Scoring Not Supported
Call Logging Not Supported
Social Media Integration Not Supported
Segmentation Not Supported
Document Storage Not Supported
Email Marketing Not Supported
Calendar/Reminder System Not Supported
Task Management Not Supported
Internal Chat Integration Not Supported
Mobile Access Not Supported
Marketing Automation Integration Not Supported

Customer Data Platforms (CDP)

Behavioral Analytics Not Supported
Campaign Management Not Supported
Customer Profiles Not Supported
Customer Segmentation Not Supported
Data Integration Not Supported
Data Matching Not Supported
GDPR Compliance Not Supported
Personalization Not Supported
Predictive Modeling Not Supported

Lead Generation

Contact Import/Export Not Supported
Visitor Identification Not Supported
Pipeline Management Not Supported
Contact Discovery Not Supported
Lead Nurturing Not Supported
Prospecting Tools Not Supported
Lead Segmentation Not Supported
Lead Capture Not Supported
Lead Scoring Not Supported
Lead Database Integration Not Supported

MRM

Activity Planning Supported
Budgeting & Forecasting Supported
Content Management Supported
Analytics / ROI Tracking Not Supported
Approval Workflow Not Supported
Brand Management Not Supported
Digital Asset Management Not Supported
Expense Management Not Supported
Marketing Calendar Not Supported
Strategic Planning Not Supported

Marketing Analytics

A/B Testing Not Supported
Campaign Management Not Supported
Channel Attribution Not Supported
Customer Journey Mapping Not Supported
Dashboard Not Supported
Performance Metrics Not Supported
Predictive Analytics Not Supported
ROI Tracking Not Supported
Social Media Metrics Not Supported
Website Analytics Not Supported

Personalization

Recommendation Engine Not Supported
Website Personalization Not Supported
Abandoned Cart Saver Not Supported
Contextual Targeting Not Supported
Experience Management Not Supported
Campaign Segmentation Not Supported
Behavioral Targeting Not Supported
Account Based Marketing Not Supported
A/B Testing Not Supported
Content Analytics Not Supported
Customer Profiles Not Supported

SAP Marketing Cloud Additional Categories

SAP Marketing Cloud Verified User Reviews

Write a Review
  • Chiara P.
    Consultant
    Used the software for: 2+ Years
    Frequency of Use: Daily
    User Role: Administrator, Deployment
    Company Size: 100 - 499
    Design
    Ease
    Features
    Pricing
    Support
    Probability You Would Recommend?
    1 2 3 4 5 6 7 8 9 10

    "Good software for smart people"

    Posted 2021-03-31

    Pros: 1.The product management directly integrated in the platform.
    2.the segmentation is really powerful.
    3. the golden record management is very good.
    4. the marketing permission history in very well developed.

    Cons: The customization of business roles is not as flexible as in the On Prem version.

    Overall: It's a really good product for people who are smart and don't stop at superficial impressions or prejudices.
    When you start using sap marketing cloud segmentation you can't be be satisfied with other platforms.

    Read More...
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