CONTENT ANALYTICS
Know how your content impacts pipeline and revenue
Dreamdata's Content Analytics stops the guesswork and shows you whether your content across channels is turning views into leads, prospects and new business.
See the true value of your B2B content efforts
CONTENT ANALYTICS
Don’t just measure traffic.
Put an end to vanity KPIs and measure your content with the only metrics that count: pipeline and revenue. So you can produce more of the content that resonates with your audience.
CONTENT IMPACT BY STAGES
Analyse your content's impact on every pipeline stage
Learn what topics at different stages in the pipeline, and measure conversion time from page view to each stage.
Double down on what's working and when.
CONTENT PERFORMANCE
Identify what channels work best for different content
With Content Analytics you can identify what Source channel is bringing in the right audience to your content. Find out if paid ads really work for blog posts, or if you should spend more time on video SEO.
Explore content performance beyond your website
Access content performance on platforms outside your website. With Content Analytics you can see the impact of your product, help docs, G2, LinkedIn, or HubSpot.
A new way of doing Content Marketing in B2B
Develop a truly revenue-driven content strategy.
Focus on the content with the shortest conversion time to pipeline stages.
Set up a funnel that delivers the right content at the right time.
Identify the distribution channels to invest more in.