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How to use Xoru for organic customer acquisition

Step-by-step guides, feature deep dives, and growth playbooks. Learn how to track buyer conversations across Reddit, X, LinkedIn, and Hacker News, reply in your exact founder voice, and build compounding search visibility.

Monitored Channels:
Reddit
Twitter / X
LinkedIn
Hacker News
Product Hunt
Bluesky
Mastodon
Quora
Threads
Indie Hackers
Stack Overflow
GitHub
YouTube
format_list_bulletedDocumentation Index
27 sections
Step 01/settings
Calibrate Brand Voice & Positioning
Step 02/conversations/sources
Configure Monitored Channels & Lookback
Step 03/conversations
Discover Real-Time Buyer Intent
Step 04/conversations
Review, Refine, and Post with 100% Approval
Step 05/engagements
Track Thread Growth & Compounding Impressions
Settings Guide/settings
Settings Page: Tab-by-Tab Configuration
Conversations Guide/conversations
Conversations: Opportunities vs Mentions (Tags & Buttons)
Sources Guide/conversations/sources
Opportunity Sources: Complete Page Architecture
Feature 01/parasite-seo
Parasite SEO & LLM Citations (GEO)
Feature 02/outreach
High-Intent 1-on-1 Outreach
Feature 03/calendar
Autonomous Content Calendar
Feature 04/engagements
Reply Tracking & Engagement Analytics
Feature 05/create
SaaS Content Creator Studio
Feature 06/report
Free Live Lead Scanner & Reports
Playbook 01/dashboard
Acquiring Your First 100 SaaS Users (Zero Ad Spend)
Playbook 02/conversations/sources
Competitor Complaint Interception
Playbook 03/parasite-seo
Dominating AI Search Recommendations (GEO)
Playbook 04/calendar
Consistent Multi-Platform Founder Distribution
/dashboard/dashboard
Dashboard: Distribution Hub
/conversations/conversations
Conversations: Social Listening Engine
/parasite-seo/parasite-seo
Parasite SEO: Google & LLM Citations
/outreach/outreach
Outreach: 1-on-1 Prospect Queue
/calendar/calendar
Content Calendar: Multi-Slot Distribution
/engagements/engagements
Engagements: Performance Analytics
/create/create
Create: SaaS Content Studio
/settings/settings
Settings: Brand Kit & Positioning Vectors
/report/report
Report: Free Live Lead Scanner
Step 01/settings
Open in App

Calibrate Brand Voice & Positioning

Train Xoru on what you build, who you serve, and how you speak. The AI uses this context to draft authentic replies instead of generic marketing copy.

https://xoru.app/settings
Xoru Settings Brand Kit Tab
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Settings - Brand Kit Tab

Brand Kit: Product Profile, Target Audience, and Positioning Vectors

What to configure

  • Add your website URL and core product pitch.
  • Define your target persona (e.g. bootstrapped founders, technical leads).
  • Fill in your 90-day growth goal so reply drafts focus on your current milestone.
  • Tune your Positioning Vectors: Core Value Vector, Status Quo Enemy, and Leverage Mechanism.

Why this matters

  • Prevents generic AI phrasing that gets flagged by Reddit moderators.
  • Ensures every response sounds like you wrote it from scratch.
  • Allows the model to cite specific advantages without hard-selling.

Tip: Use plain, conversational language in your settings. If you sound formal here, your AI drafts will sound formal online.

Step 02/conversations/sources
Open in App

Configure Monitored Channels & Lookback

Select the subreddits, keywords, and discussion platforms where your potential customers hang out.

https://xoru.app/conversations/sources
Xoru Sources summary view
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Manage Sources Configuration

Monitored sources, lookback filters, and automated scan frequency

Setting up sources

  • Choose your channels: Reddit, X (Twitter), LinkedIn, Hacker News, Product Hunt, Bluesky, Mastodon, Quora, Threads, Indie Hackers, Stack Overflow, GitHub, and YouTube.
  • Pick high-intent subreddits (e.g. r/SaaS, r/Entrepreneur, r/webdev, r/startups).
  • Add competitor brand names to catch switching requests and customer complaints.
  • Set your lookback limit (24 hours for fresh leads, 48 hours to 7 days for broader research).

Alert triggers

  • Toggle email notifications for high-priority discussions.
  • Connect Slack or Discord webhooks on Founder and Growth plans for instant team alerts.
  • View past automated and manual scan logs in the Scanning History table.

Tip: Start with 5 to 10 narrow, targeted sources rather than 50 broad ones. Niche subreddits often deliver higher conversion rates.

Step 03/conversations
Open in App

Discover Real-Time Buyer Intent

Review fresh conversations scored by buying readiness and problem relevance.

https://xoru.app/conversations
Xoru Live Conversations feed
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Live Buyer Opportunities Feed

Live buyer signals with relevance scoring and instant drafting

Understanding the signals

  • Relevance Score (1-10): Calculated based on problem fit, urgency, and audience match.
  • Intent Badge: Identifies Buy Intent, Competitor Complaint, or Recommendation Request.
  • Safety Gauge: Confirms whether you can mention your product directly or if a helpful answer without links is safer.
  • Time filters: Easily switch between new opportunities, active threads, and archived items.

Managing the feed

  • Click "View summary" to quickly read thread context.
  • Click "View draft" to inspect the AI-generated reply.
  • Use "Skip" or "Mark as used" to keep your pipeline clean and organized.

Tip: Pay close attention to threads marked "Can mention product". For threads without it, answer the question helpfully first. Let users check your profile naturally.

Step 04/conversations
Open in App

Review, Refine, and Post with 100% Approval

Xoru never auto-posts on your behalf. You inspect every draft, make edits, and post manually. This guarantees zero ban risk.

https://xoru.app/dashboard
Xoru Dashboard with recent buyer opportunities
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Dashboard: Approval Workflow

Approve or customize context-aware drafts before posting

The human-in-the-loop workflow

  • Click "Reply" to expand the AI-generated draft.
  • Review the draft against community norms and adjust any phrasing.
  • Copy the reply text with one click.
  • Click the external link to jump straight to the exact thread on Reddit, X, or LinkedIn.
  • Paste, publish, and mark the conversation as complete in Xoru.

Why we never automate posting

  • Reddit and X algorithms quickly detect and ban automated bot accounts.
  • Autonomous bots damage your founder reputation and burn goodwill.
  • Human-approved answers build genuine community karma and durable trust.

Tip: Add a personal detail or reference from your own experience before posting. That personal touch transforms a good draft into an authentic answer.

Step 05/engagements
Open in App

Track Thread Growth & Compounding Impressions

Monitor your posted replies over 30+ days to observe upvotes, discussion activity, and visibility growth.

https://xoru.app/engagements
Xoru Engagements and Performance Tracking
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Engagements Analytics & Health Tracking

Visibility score (/100), verification badges, and thread tracking

What Xoru tracks

  • Visibility Score (/100): Rates the placement and prominent ranking of your comment.
  • Thread Health: Alerts you when threads gain traction or receive follow-up questions.
  • Verification Status: Confirms that your comment remains live and visible to the community.
  • Historical archives: Review all past discussions and customer touchpoints in one place.

Tip: Return to active threads 24 hours later. Answering follow-up comments builds high authority and signals relevance to Google and AI search engines.

Settings Guide/settings
Open in App

Settings Page: Tab-by-Tab Configuration

The Settings page is the central command center for your brand voice, distribution rules, platform accounts, and billing credentials. Below is what each of the four tabs controls.

https://xoru.app/settings
Settings Tab 1: Brand Kit
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Settings Tab 1: Brand Kit

Tab 1: Brand Kit - Founder profile, product pitch, and Positioning Vectors

https://xoru.app/settings
Settings Tab 2: Distribution
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Settings Tab 2: Distribution

Tab 2: Distribution - Schedule cadence, writing voice samples, and link preferences

https://xoru.app/settings
Settings Tab 3: Social Accounts
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Settings Tab 3: Social Accounts

Tab 3: Social Accounts - Reddit, X, and Hacker News connected identities

https://xoru.app/settings
Settings Tab 4: Account
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Settings Tab 4: Account

Tab 4: Account - Credentials, subscription management, GDPR rights, and workspace

Tab 1: Brand Kit

  • Founder Name & Product Name: Personalizes reply sign-offs and context.
  • Website / Domain & Stage: Distinguishes pre-launch projects from live or growth-stage tools.
  • Target Audience / ICP: Identifies who you are talking to (e.g. solo founders, engineering leads).
  • Value Proposition (500 chars): Clear explanation of the transformation your product provides.
  • Core Problem & 90-Day Goal: Sets the concrete objective behind every conversation.
  • Positioning Vectors: Core Value Vector, Status Quo / Legacy Enemy, and Radical Leverage Mechanism.

Tab 2: Distribution

  • Success & Friction Factors: What channels have worked vs what has felt like a waste of time.
  • Voice Examples: Paste genuine text snippets you wrote yourself. Never submit robotic copy.
  • Writing Style: Set to "Direct and no-fluff" to guarantee punchy, human sentences.
  • Link Preference: "No Link Preference (mention product by name, omitting raw URLs)" vs "Own domain link".
  • Content Calendar Timing: Posting timezone configuration with 15-minute advance alerts.

Tab 3: Social Accounts

  • Reddit Account: Monitors account karma, age, and platform standing to prevent AutoMod removals.
  • X (Twitter) Profile: Tracks tweet velocity, audience reach, and algorithm tier with tailored reply strategies.
  • Hacker News Profile: Connects username for Show HN, Ask HN, and karma-informed discussion tone.

Tab 4: Account & Security

  • Auth Credentials: Login email and password reset management.
  • Onboarding Tour: Click "Replay tour" anytime to review the 5-step dashboard walkthrough.
  • Subscription & Entitlements: View active plan tier (Pro, Founder, Growth) and access customer billing portal.
  • GDPR & Privacy Rights: Manage cookie tracking, access privacy documentation, or request permanent data deletion.

Settings Tip: Spend 5 minutes filling out all three Positioning Vectors in the Brand Kit tab. When your Status Quo Enemy is clearly defined, your replies write themselves.

Conversations Guide/conversations
Open in App

Conversations: Opportunities vs Mentions (Tags & Buttons)

The Conversations page separates active buying intent from brand monitoring. Below is an exact breakdown of both lenses, what each tag means, and what every button executes.

https://xoru.app/conversations
Conversations: Opportunities Lens
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Conversations: Opportunities Lens

Opportunities Lens: Active buying signals, relevance scores, and instant AI draft generation

https://xoru.app/conversations?lens=mentions
Conversations: Mentions Lens
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Conversations: Mentions Lens

Mentions Lens: Brand and competitor name tracking, sentiment scoring, and 7-day trend chart

label

Tag Reference & What They Mean

Buy Intent

The thread author is asking for software or tooling recommendations. Highest lead priority.

Competitor Complaint

The author is unhappy with a competitor. Perfect opportunity to introduce a focused alternative.

Can mention product

Thread rules and context allow direct product mentions. Safe to include your product name.

Omit product link

Strict community rules or low thread age. Reply with value only; do not paste raw URLs.

Relevance Score (1-10)

Calculated match rating based on problem overlap, buyer intent, and audience alignment.

Sentiment (Pos / Neu / Neg)

Categorizes competitor or brand sentiment so you can jump on negative competitor feedback first.

smart_button

Button Actions & What They Do

“View draft”

Expands the AI-generated reply tailored to your founder voice and positioning vectors.

“Reply”

Opens the in-app response editor to customize phrasing and copy the approved text.

“Show full post”

Expands the entire original discussion post without having to leave Xoru.

“View summary”

Generates a condensed 2-sentence summary of the original author discussion.

“Skip”

Archives the conversation immediately, removing it from your active opportunity queue.

“Mark as used”

Marks the lead as completed and logs it into your workflow history.

“Open / View Thread”

Direct external link to open the exact thread on Reddit, X, or LinkedIn in a new browser tab.

“Scan now”

Triggers an immediate, on-demand scan across all active sources.

Opportunities Lens vs Mentions Lens

  • Opportunities Lens: Displays threads where founders and buyers are actively asking for software, tool recommendations, or troubleshooting a pain point your product solves.
  • Mentions Lens: Tracks occurrences of your brand name and monitored competitor names (e.g. Brand24, Octolens, Syften, GummySearch).
  • Mentions Analytics Sidebar: Displays breakdown of Competitor Mentions, User Feedback, Sentiment (Pos / Neu / Neg), and 7-Day Volume Trend bars.
  • Active & Archive Lenses: Active displays threads you are currently monitoring; Archive stores skipped or completed discussions.

Scanning Cadence & deco Mascot

  • Automatic Refresh widget shows exact hours between scans, last refresh timestamp, and next scheduled run.
  • Click "Scan now" for an immediate on-demand sweep across all connected platforms.
  • Deco Mascot: Provides helpful tips and encouragement as your distribution compounds.

Workflow Rule: Focus on threads with a Relevance Score of 8 or higher. If a thread is marked "Omit product link", explain how to solve the problem step-by-step. Let readers check your profile on their own.

Sources Guide/conversations/sources
Open in App

Opportunity Sources: Complete Page Architecture

The Sources page controls where Xoru listens, what keywords trigger alerts, how far back scans look, and where alerts are delivered. Below is a full-page view and breakdown of each section.

https://xoru.app/conversations/sources
Xoru Opportunity Sources Full Page
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Opportunity Sources: Complete Page Architecture

Complete high-resolution screenshot of the Sources page showing all 7 architectural sections

account_tree

Opportunity Sources: Section-by-Section Guide

1. Active Sources & Daily Throughput Header

Displays current monitored source count against your subscription plan capacity.

Included Controls & Settings:
  • Active source counter (e.g. 17 / 20 active sources).
  • Estimated posts scanned per day (e.g. ~255 posts/day).
  • One-click "Back to Conversations" navigation.

2. Monitored Channels & Platform Toggles

Enable or disable specific social platforms based on where your audience discusses software.

Included Controls & Settings:
  • Reddit, X (Twitter), LinkedIn, Hacker News, Product Hunt, Bluesky, Mastodon, Quora, Threads, Indie Hackers, Stack Overflow, GitHub, and YouTube.
  • Individual switches to pause platforms without deleting keywords.

3. Tracked Brand Terms & Competitor Interception

Direct keyword matching for brand mentions and competitor switching intent.

Included Controls & Settings:
  • Brand Terms: Monitors positive reviews, questions, and support mentions.
  • Competitor Terms: Tracks users complaining about rival software or asking for alternatives.
  • Negative sentiment prioritization filter for competitor terms.

4. Target Communities & Subreddits

Curated list of niche discussion forums where your ICP asks for advice.

Included Controls & Settings:
  • Default high-intent subreddits (r/SaaS, r/Entrepreneur, r/webdev, r/startups, etc.).
  • Add custom subreddit button to track micro-communities.

5. Scan Preferences & Quality Thresholds

Configure sensitivity and lookback parameters to balance freshness and volume.

Included Controls & Settings:
  • Lookback limit: 24 hours (fresh real-time leads), 48 hours, or 7 days (broad research).
  • Minimum relevance threshold: Filters out low-signal chatter below your desired match score.
  • Mention alerts toggle: Delivers real-time notifications (throttled to 1 per term per 15 minutes).

6. Notification Delivery Channels

Route alerts directly to where you and your team work.

Included Controls & Settings:
  • Email alerts: Standard on all subscription plans.
  • Slack & Discord webhooks: Instant notification routing available on Founder and Growth plans.

7. Scanning History & Audit Trail

Transparent log of every scan executed by Xoru.

Included Controls & Settings:
  • Timestamp of every run.
  • Sources scanned count and total items evaluated.
  • Leads found counter.
  • Trigger attribution: Auto (automated background cron) vs Manual (user triggered).

Architecture Overview

  • Active Source Counter: Shows real-time count (e.g. 17 / 20 active sources) and estimated daily scanning throughput (~255 posts/day).
  • Multi-channel support: Configure Reddit, X, LinkedIn, Hacker News, Product Hunt, Bluesky, Mastodon, Quora, Threads, Indie Hackers, Stack Overflow, GitHub, and YouTube independently.
  • Custom Keyword & Community Groups: Separate brand terms, competitor terms, and discussion subreddits.
  • Audit trail: Transparent log of all automated cron and manual user scans.

FAQ: Why are generated keywords not relevant?

  • Source keywords and subreddits are generated directly from your Brand Kit product details in Settings.
  • If suggested keywords feel off-target or broad, your product profile might be wrong, incomplete, or outdated.
  • Go to Settings (/settings) -> Brand Kit and refine your Product Name, Core Pitch, and Positioning Vectors.
  • Once updated, return to Sources to recalibrate your monitored search terms with precise buying intent.

Sources Pro Tip: Review your Scanning History table weekly. If you notice a scan found zero leads, expand your lookback window to 48 hours or add 2 to 3 adjacent subreddits.

Feature 01/parasite-seo
Open in App

Parasite SEO & LLM Citations (GEO)

Find existing Reddit and forum threads that already rank on Google Page 1 or get cited by ChatGPT and Perplexity. Answer them to gain long-term organic traffic.

https://xoru.app/parasite-seo
Xoru Parasite SEO and LLM Visibility Dashboard
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Parasite SEO Discovery & AEO Drafts

Google Page 1 ranked threads and AI citation targets with AEO reply drafts

How Parasite SEO Works

  • Google frequently ranks Reddit threads in the top 3 positions for high-intent search terms (e.g. "syften alternative", "best social listening for saas").
  • AI search engines like ChatGPT, Claude, and Perplexity crawl these exact ranking discussions when answering user queries.
  • Xoru identifies these specific high-ranking threads and alerts you when top answers are outdated or missing your product.

Answer Engine Optimization (AEO)

  • Xoru drafts replies structured specifically for Answer Engine Optimization.
  • Replies provide deep tactical value first, placing your product naturally in context.
  • A single well-ranked comment can produce steady organic clicks for 12 to 24 months without ad spend.

AEO Tip: Include concrete details, pricing transparency, or clear trade-offs. LLMs favor authoritative, structured answers when compiling recommendation roundups.

Feature 02/outreach
Open in App

High-Intent 1-on-1 Outreach

Identify individual founders and operators actively describing acute pain points. Reach out directly with personalized, contextual private messages.

https://xoru.app/outreach
Xoru Outreach Queue
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High-Intent Outreach Queue

Contextual 1-on-1 direct message candidates and personalized drafts

Targeted Prospect Discovery

  • Discovers individual users who posted about struggles your tool solves.
  • Displays a clear "WHY REACH OUT" rationale explaining the exact context and angle.
  • Generates a personalized, friendly 1-on-1 direct message draft that feels personal, not canned.

Safe Direct Outreach

  • Click "DM" to copy the message draft and jump straight to the user profile on Reddit or X.
  • Send the note natively from your own account.
  • Mark candidate as "Done", "Skip", or "Not Relevant" to keep your prospect queue focused.

Outreach Tip: Keep cold DMs brief. Ask an insightful question about their specific project instead of pitching a demo link right away.

Feature 03/calendar
Open in App

Autonomous Content Calendar

Full monthly distribution schedule with automated posting slots, tactical framework playbooks, and proof asset recommendations.

https://xoru.app/calendar
Xoru Content Calendar and Distribution Plan
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Content Calendar & Distribution Machine

Multi-slot daily distribution schedule (Morning, Afternoon, Evening)

Multi-Slot Distribution

  • Organizes your publishing into optimal daily time slots: Morning, Afternoon, and Evening.
  • Applies proven SaaS growth frameworks: Tactical teardowns, metrics transparency, and contrarian insights.
  • Highlights visual proof requirements so your posts include screenshots, charts, or video demos.

Generation Options

  • Generate individual slot drafts on demand.
  • Use "Generate All 3 Today" to batch your daily writing in under 2 minutes.
  • Access a complete 30-day calendar view to plan launches and consistent organic distribution.

Tip: Posts accompanied by real product screenshots or customer metrics receive up to 4x higher engagement on X and LinkedIn.

Feature 04/engagements
Open in App

Reply Tracking & Engagement Analytics

Follow every comment you publish. Monitor upvotes, reply count, comment rank, and visibility health for over 30 days.

https://xoru.app/engagements
Xoru Engagements performance dashboard
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Engagements Performance Tracking

Thread tracking with Visibility Score (/100) and lifecycle status

Key Metrics Tracked

  • Visibility Score (/100): Evaluates position within the thread, upvote volume, and overall prominence.
  • Thread Status: Displays Active, Complete, Stalled, or Archived.
  • Verification badge: Verifies your comment is live and hasn not been silently removed by AutoMod.
  • Quick context link: Jump right back into the live thread with a single click.

Tip: If your Visibility Score drops below 30 on an active thread, look to see if top-level comments have shifted. Answering a new comment can boost your visibility back up.

Feature 05/create
Open in App

SaaS Content Creator Studio

Draft high-impact posts for Twitter/X, Reddit, and LinkedIn tailored to your specific audience and positioning vectors.

https://xoru.app/create
Xoru Create Content studio
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SaaS Content Creator Studio

Platform-tailored drafts, writing guides, and recent creation history

Studio Features

  • Target Channel Selection: Optimize length, tone, and formatting for X, Reddit, or LinkedIn.
  • Goal Configuration: Set objectives like "Get app visits", "Build brand awareness", or "Start conversations".
  • Writing Guides & Tips: Built-in tactical advice on concrete hooks and platform-specific tone.
  • Draft History: Access all your past generated posts and variations whenever you need inspiration.

Creator Tip: Use the "Start conversations" goal when writing for Reddit. Ask open-ended questions at the end of your post to drive discussion.

Feature 06/report
Open in App

Free Live Lead Scanner & Reports

Scan any public SaaS domain or product description to preview real-time customer opportunities across the web.

https://xoru.app/report
Xoru Free Lead Report Scanner
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Free Live Lead Scanner

Public lead scanner to test social listening for any domain or product

https://xoru.app/report/8aKZtL32dqi
Xoru Sample Generated Lead Report
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Interactive Sample Lead Report

Interactive lead report showing discovered discussions and AI draft previews

Public Scanner Features

  • Domain Input: Enter any website URL to automatically extract value props and search keywords.
  • Product Description Mode: Describe your product manually if you have not launched a landing page yet.
  • Live Results Report: View discovered Reddit and X threads with AI-drafted reply previews.
  • Shareable Link: Share your report URL with teammates or co-founders.

Scanner Tip: Run your competitors’ URLs through the scanner to see what discussions their potential buyers are having right now.

Playbook 01/dashboard
Open in App

Acquiring Your First 100 SaaS Users (Zero Ad Spend)

A practical 15-minute daily workflow for solo founders to get early paying customers through organic community discussions.

https://xoru.app/dashboard
Xoru Dashboard workflow for daily distribution
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Daily 15-Minute Distribution Routine

Daily dashboard routine: review top opportunities, post replies, and track results

The Daily 15-Minute Routine

  • Minute 01-03: Open Xoru Dashboard. Review the morning notification batch.
  • Minute 04-09: Filter for 2 to 3 high-relevance buyer opportunities (Score 8+).
  • Minute 10-13: Review the AI draft, add a short personal anecdote, copy, and post natively.
  • Minute 14-15: Log the replies in Engagements to track upvotes and responses.

Why this works

  • Targets warm leads who are already searching for a solution today.
  • Zero ad budget required.
  • Compounds over time as older answers continue bringing in organic referral visits.

Rule: Never paste generic affiliate links. If a subreddit forbids promo links, just describe the workflow. Interested founders will naturally check your bio.

Playbook 02/conversations/sources
Open in App

Competitor Complaint Interception

Find customers who are frustrated with expensive or complex legacy tools and offer an authentic, helpful alternative.

https://xoru.app/conversations/sources
Monitoring competitor terms in Xoru Sources
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Competitor Interception Setup

Add competitor brand terms to discover switching and alternative discussions

Execution Steps

  • Add key competitor brand names in your Sources keywords.
  • Look for phrases like "alternative to [Competitor]", "[Competitor] is too expensive", or "[Competitor] broke".
  • When replying, validate their frustration genuinely before introducing your tool.
  • Highlight your specific leverage angle (e.g. human-approved safety vs spam bots).

Integrity Rule: Never trash competitors dishonestly. Acknowledge what they do well, then clearly explain where your focused tool differs.

Playbook 03/parasite-seo
Open in App

Dominating AI Search Recommendations (GEO)

How to get your SaaS cited as a recommended tool when users ask ChatGPT, Claude, and Perplexity for software recommendations.

https://xoru.app/parasite-seo
Parasite SEO opportunities for AI search citations
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Generative Engine Optimization Setup

Answer threads that LLMs frequently ingest when formulating recommendations

The Generative Engine Optimization Loop

  • LLMs do not browse the entire web randomly; they rely heavily on high-authority forum discussions and Reddit threads ranked on Google.
  • Xoru identifies which Reddit threads rank on Google Page 1 for category queries (e.g. "best reddit marketing tools").
  • By providing high-quality, comprehensive answers on those specific threads, your tool becomes part of the training and search index.
  • Perplexity and ChatGPT then cite your product naturally when users ask for recommendations.

Formatting Tip: Use bullet points, transparent pricing, and specific use-case descriptions in your replies. Structured answers get cited much more reliably by LLMs.

Playbook 04/calendar
Open in App

Consistent Multi-Platform Founder Distribution

Build a strong organic distribution presence across Twitter/X, LinkedIn, and Reddit without spending hours writing every day.

https://xoru.app/calendar
Content Calendar distribution machine
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Multi-Slot Distribution Machine

Scheduled multi-slot tactical frameworks and visual proof cues

How to automate consistency

  • Use the Autonomous Calendar to populate morning, afternoon, and evening slots.
  • Each slot uses a tactical framework: "Behind the scenes metric breakdown", "Customer teardown", or "Contrarian lesson".
  • Spend 5 minutes every morning generating and queuing drafts.
  • Pair text posts with real visual proof (screenshots or quick screen recordings) to maximize reach.

Consistency Tip: Keep distribution narrow. Stick to one primary platform (e.g. Twitter/X) and one community platform (e.g. Reddit) until you hit initial product-market fit.

/dashboard/dashboard
Open in App

Dashboard: Distribution Hub

Central overview of potential matches, engagement scores, live leads, and daily calendar slots.

https://xoru.app/dashboard
Xoru Dashboard
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Dashboard Route View

Daily distribution overview with Deco mascot and instant opportunities

Available Actions

  • Toggle timeframe metrics: Week, Month, Year.
  • Inspect Deco mascot guidance for motivation and tips.
  • Review top priority buyer opportunities.
  • Trigger multi-slot draft generation for today.
/conversations/conversations
Open in App

Conversations: Social Listening Engine

Live feed of buyer intent discussions detected across monitored channels.

https://xoru.app/conversations
Xoru Conversations
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Conversations Route View

Real-time buyer discussions with intent ratings and voice-matched drafts

Available Actions

  • Filter by status (Opportunities, Mentions, Active, Archive).
  • Read AI thread summaries and generate customized drafts.
  • Skip or mark opportunities as used.
  • Trigger manual instant scans on demand.
/parasite-seo/parasite-seo
Open in App

Parasite SEO: Google & LLM Citations

Target high-authority discussion threads ranked on Google Page 1 and cited by ChatGPT & Perplexity.

https://xoru.app/parasite-seo
Xoru Parasite SEO
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Parasite SEO Route View

Target high-authority threads for permanent search engine authority

Available Actions

  • View Google target query and thread rank.
  • Inspect opportunity gap analysis.
  • Generate value-first AEO reply drafts.
  • Jump directly to live Reddit discussions.
/outreach/outreach
Open in App

Outreach: 1-on-1 Prospect Queue

Personalized direct messaging to founders and prospects actively describing tooling problems.

https://xoru.app/outreach
Xoru Outreach
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Outreach Route View

Individual founder prospects with contextual message generation

Available Actions

  • Review "Why Reach Out" rationale.
  • Generate contextual 1-on-1 direct message drafts.
  • One-click DM routing to Reddit or X profiles.
  • Manage prospect status (Done, Skip, Not Relevant).
/calendar/calendar
Open in App

Content Calendar: Multi-Slot Distribution

Monthly schedule with automated morning, afternoon, and evening publishing slots.

https://xoru.app/calendar
Xoru Content Calendar
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Content Calendar Route View

Monthly publishing schedule with tactical frameworks and proof cues

Available Actions

  • Generate single slot or daily batch drafts.
  • Inspect tactical framework playbooks.
  • Check visual proof asset requirements.
  • Plan upcoming product launches across platforms.
/engagements/engagements
Open in App

Engagements: Performance Analytics

Track reply performance, upvotes, responses, and visibility scores over 30+ days.

https://xoru.app/engagements
Xoru Engagements
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Engagements Route View

Reply lifecycle tracking with Visibility Score (/100)

Available Actions

  • Monitor Visibility Score (/100) across active threads.
  • Verify that published comments remain active and unremoved.
  • Track thread comment counts and follow-up opportunities.
  • Archive or retry tracking for older engagements.
/create/create
Open in App

Create: SaaS Content Studio

Generate platform-tailored posts for X, Reddit, and LinkedIn with writing guidance.

https://xoru.app/create
Xoru Content Studio
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Create Content Route View

Platform-optimized content creator with strategic writing advice

Available Actions

  • Select platform: X (Twitter), Reddit, or LinkedIn.
  • Choose objective: visits, awareness, conversations, or SEO.
  • Review recent draft creations and prompt history.
  • Follow channel-specific writing tips and format rules.
/settings/settings
Open in App

Settings: Brand Kit & Positioning Vectors

Configure product pitch, ICP, 90-day targets, and core positioning vectors.

https://xoru.app/settings
Xoru Settings Brand Kit Tab
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Settings Route View

Calibrate the AI co-pilot with your exact product parameters

Available Actions

  • Update product pitch and value proposition.
  • Configure 90-day growth goals.
  • Set Positioning Vectors (Core Value, Status Quo Enemy, Leverage Mechanism).
  • Manage subscription plan and billing details.
/report/report
Open in App

Report: Free Live Lead Scanner

Public tool to scan any domain or product pitch for live customer opportunities.

https://xoru.app/report
Xoru Free Lead Scanner
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Report Route View

Public lead scanner for any website domain or product brief

Available Actions

  • Scan website URL for active opportunities.
  • Describe a product manually before launching a domain.
  • Generate shareable live report URLs.
  • Preview voice-matched reply drafts on real threads.
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