Why We Exist
Building software is getting easier.
Distribution isn't.
Xoru exists to close that gap.
Live Intent Stream
Community Signals → Organic DistributionReddit · r/SaaSHigh buying intent
"Looking for a good alternative to manual social listening..."
Twitter / XDistribution query
"How are bootstrapped founders getting their first 100 users in 2026?"
Hacker NewsProduct discovery
"Show HN: What tool do you use to monitor developer discussions?"
LinkedInWorkflow bottleneck
"We spend 4 hours a week searching communities for customer feedback..."
Hundreds of discussions happen every hour across platforms
Autonomous Opportunity Matching
The Beginning
How we started.
We started with a simple URL shortening service.
Then we shifted our focus toward building tools for content creators. We built several tools designed to help creators manage different parts of their workflow, with the goal of bringing the essential tools they need into a single application.
Over time, we realized that our interests and strengths were moving in a different direction. That led us to our current product, Xoru.
01Phase 1 · Origins
URL Shortener
We started with a simple URL shortening service to solve a fundamental utility problem.
Core Finding
Our initial experiment that kicked off our journey into product building.
02Phase 2 · Creator Tools
Creator Suite
We shifted our focus toward building tools for content creators, aiming to unify essential workflow utilities into a single application.
Core Finding
Built several tools to help creators manage different parts of their workflow.
03Phase 3 · The Pivot
New Direction
Over time, we realized that our interests and strengths were moving in a different direction.
Core Finding
Focusing on customer discovery and real-time opportunity monitoring.
04Present · Xoru
Xoru
AI-powered customer discovery and opportunity monitoring platform for SaaS founders.
Core Finding
Help people find and act on opportunities more easily.
The Fundamental AsymmetryThe world doesn't have a software problem.
The world doesn't have a software problem.
It has a distribution problem.
Anyone with a laptop can build, test, and host an application in a weekend. But finding the hundred people who genuinely care and want to pay for it remains fragmented across dozens of unstructured communities.
Development Layer
Building Software
Every stage of the engineering pipeline has been automated, streamlined, and commoditized by modern tools.
AI Coding Assistants
Scaffolding full applications in minutes with LLM copilots
No-Code & Visual Builders
Deploying robust interfaces without custom frontend infrastructure
Managed Cloud APIs
Authentication, payments, databases, and emails ready on day one
Open Source Ecosystems
Millions of mature packages solving every low-level problem
Modern Web Frameworks
Zero-config SSR, edge computing, and global CDN delivery
The Reality Today
Software Distribution
Reaching actual users remains an exhaustive manual cycle of scanning tabs, drafting replies, and guessing where intent exists.
Finding the Right Audience
Searching through thousands of subreddits, feeds, and channels
Discovering Active Intent
Identifying people asking for recommendations right now
Starting Conversations
Joining active threads with authentic, non-promotional value
Creating Resonant Content
Crafting angles that match the specific community vocabulary
Showing Up Consistently
Monitoring discussions 24/7 without burning hours doomscrolling
Learning What Converts
Connecting replies and forum threads to actual product signups
The distribution gap: While software production became 10x faster, discovery and conversion stayed locked in manual work.
Why Xoru
So we decided to build for distribution.
Xoru helps teams discover where their potential customers are already talking, understand the nuances of those conversations, and turn them into actionable distribution opportunities.
Step 01 · Discover
Continuous intent monitoring
Xoru monitors Reddit, X, LinkedIn, and Hacker News 24/7. It pinpoints threads where potential customers are actively asking for recommendations, alternatives, and technical solutions.
Reddit · r/webdev · 12m agoHigh Intent Match (94%)
What tool are you using for organic user acquisition?
Looking for non-spammy ways to find buyers in developer communities.
Verified Human-in-the-Loop Workflow
Xoru Engine v0.4Where We Are Today
AI-powered discovery for SaaS founders.
Today, Xoru is an AI-powered customer discovery and opportunity monitoring platform for SaaS founders.
Xoru helps SaaS founders discover relevant conversations, identify potential customers and opportunities, and monitor platforms where their target audience is already talking about problems they can solve.
Our journey has changed direction a few times, but the underlying idea has stayed the same: build useful products that help people find and act on opportunities more easily.
50+
Founders and Teams
Actively scanning communities and finding high-intent customer discussions every week.
100%
Built Organically
Grown through community conversations, founder-led outreach, and word of mouth.
$0
Paid Advertising Spent
Proving that deep intent listening outperforms expensive ad campaigns for early-stage software.
A note on our stage: We are an early-stage startup building alongside our first users. We prioritize reliability, thoughtful craftsmanship, and genuine product utility over empty hype.
The Long-Term Vision
From tools to autonomous distribution.
We are building marketing and distribution agents. These are not unsupervised spam bots. They understand your product, study live signals across the web, coordinate opportunities, and continuously learn from results.
Interconnected Agent Network
Stage 1 · Continuous Intelligence
Research Agent
Market & Intent Intelligence
Scans subreddits, forums, and social streams for emerging pain points
Monitors competitor positioning and customer sentiment shifts
Maps search terms ranking in Google "Discussions and forums"
Cross-Agent Synchronization
Feeds structured intent vectors into Content and Distribution agents.
Multi-Agent MeshContinuous Feedback Loop
The eventual outcome is simple: you describe what you are building and who you want to reach, and your distribution agents work continuously to get you there.
The Bigger Idea
We believe every great product should have a way to find its people.
We are building the systems that make that possible.
Leadership & Team
Meet the team.
We are builders and growth practitioners who care deeply about craft, autonomy, and making organic distribution accessible for every serious software team.
Bhargab Kalita
Founder & EngineeringI spent years building software only to run directly into the distribution wall. I built Xoru because no founder should have to spend 4 hours a day manually refreshing subreddits just to find their first users.
Areas of Focus
Product architecture, real-time intent extraction, and voice learning models.
Mrigangka Goswami
Head of GrowthLeading growth experimentation and organic distribution strategy. Scaling Xoru across developer ecosystems, community channels, and high-intent customer acquisition funnels.
Areas of Focus
Organic growth loops, community discovery pipelines, and customer acquisition.
We're just getting started.
The way products are built has changed. We think the way they are distributed should change too.
Free instant scan·Zero ad spend·Human-in-the-loop control