smooche Reviews 

6,788
TrustScore 4.5 out of 5

4.5

While we don't verify specific claims because reviewers' opinions are their own, we may label reviews as "Verified" when we can confirm a business interaction took place. Read more

To protect platform integrity, every review on our platform—verified or not—is screened by our 24/7 automated software. This technology is designed to identify and remove content that breaches our guidelines, including reviews that are not based on a genuine experience. We recognise we may not catch everything, and you can flag anything you think we may have missed. Read more

Review summary

Created with AI, based on recent reviews

Evaluating 4,436 reviews, reviewers overwhelmingly had a great experience with this company. Customers frequently highlight the exceptional customer service and the helpfulness of the staff. Many appreciate the prompt and professional responses received when contacting support, noting that issues with orders or products are often resolved efficiently. Reviewers consistently praise individual staff members for their knowledge, patience, and commitment to quality service. However, some customers also noted concerns regarding product performance and order fulfillment. A few people found that the foundation did not provide adequate coverage, match their skin tone, or blend as expected, with some experiencing it turning orange or feeling blotchy. Additionally, a small portion reported issues with orders not being received, significant shipping delays, or initial difficulties getting a response about missing items or incorrect addresses.

What people talk about most

Product

Customers consistently note ambiguous experiences with product, particularly the color-changing foundation.... See more

Customer service

Reviewers highlight positive aspects of customer service, with many praising the helpfulness, kindness, and... See more

Order

Consumers generally report positive experiences with their orders, often highlighting the ease of placing... See more

Staff

Customers consistently report positive experiences with staff, highlighting their professionalism,... See more

Quality

Reviewers mention ambiguous feedback about quality, with many expressing satisfaction with the foundation's... See more

Reviews shaping this summary

Rated 4 out of 5 stars

My review is only 4 stars because I was unable to receive my order. Unfortunately this company doesn’t ship to PO Boxes. But, Jesse was amazingly helpful in canceling my order for me without any actio... See more

Company replied

Rated 5 out of 5 stars

Ordered the Color changing foundation 2 pk. I live in New Zealand and received my delivery in about 6 days . Which is great! Had a slight pump issue and customer service was professional and got a rep... See more

Company replied

Rated 5 out of 5 stars

Carla 714656 did a phenomenal job!Or 754656 , I forgot the number , but it was for the smoochie color changing foundation, which really works in that respect, n I loved it. However, it does not cover... See more

Company replied

Rated 5 out of 5 stars

The BEST ever FOUNDATION .. applies easily, recommend the sponge, and leaves the face with a natural GLOW Can apply more if need more coverage but personally apply only the smallest of amounts (o... See more

Company replied


Company details

  1. Cosmetics Store

Written by the company

Smooche is a solutions-oriented beauty brand, creating a world where everybody feels confident. For perfect lips, lashes, brows and skin.


Contact info

4.5

Excellent

TrustScore 4.5 out of 5

7K reviews

5-star
4-star
3-star
2-star
1-star

Asks customers to review

This company invites their customers to review, whether positive or negative

Replied to 100% of negative reviews

Typically replies within 24 hours

How this company uses Trustpilot

See how their reviews and ratings are sourced, scored, and moderated.

4.5

All reviews

(6,788)

4,521 reviews in the last 12 months

Write a review
Companies on Trustpilot aren't allowed to offer incentives or pay to hide reviews. Reviews are the opinions of individual users and not of Trustpilot. Read more

Rated 5 out of 5 stars

Hiya

Hiya, I had a question about wondering if it was a subscription as I didn't want that and Juice replied to me to ease my mind that what I brought was all I get until I put another order in, she was very kind and pleasant. Brilliant that she put my mind at ease as so meany companies add you to subscriptions straight away. Juice was amazing I'd give her 5***** Thank you.

Kind regards Lisa.

July 16, 2026
Unprompted review
Rated 5 out of 5 stars

Excellent product

Very sceptical about buying a trend could of been fake but oh my goodness it works.
So many comments on how I get the perfect shade and how does it last all day.
100% recommend this. It's no scam. Wish I trusted it earlier.

May 30, 2026
Unprompted review
Rated 1 out of 5 stars

Terrible customer service.

Terrible customer service.
Bought 2.
Opened one , tried it.
Unfortunately I'm not a Tudor Queen and actually like to have colour in my skin.
Did not match my skin tone in any way.
Am naturally not matt white paint colour.
Did in fact give me huge looking pores.

Have returned both.
They say not recieved.
Sent photo evidence of return.
Plus get this....
Cannot give refund if product opened.
Tell me please how do you know if a product works if not opened.
Correspondence back and forth for over a month.
Same response .
Not received.
Cannot refund if opened.
Great to see if they even read this

Update they have now said they have sent me an email to discuss.
No they have not.
Refund please Smoochie

June 1, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Tina ,

We’re sorry to hear about your experience and want to make things right. We’ve sent you an email to discuss this further and find the best resolution for you. Please check your inbox, and feel free to reply at your earliest convenience.

Looking forward to assisting you!

Warm regards,
The Smooche Team

Rated 5 out of 5 stars

Excellent customer service by GENREV

I got helped by GENREV. That representative was so efficient in providing me help with my refund. I wish more people are like that rep. My order number was 790234! I am so happy with the customer service provided by GENREV.

July 14, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Harman,

Thank you for your wonderful review! We're delighted to hear that Genrev provided efficient support and made your refund experience such a positive one.

We'll be sure to pass along your kind words to Genrev. Thank you for giving Smooche the opportunity to assist you!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Excellent customer service

Genrev at Customer Service was very quick to respond. Smooche did not work for my skintone, unfortunately, but I was given the choice of a refund or store credit.

July 16, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Kris,

Thank you for your thoughtful review! While we're sorry the foundation wasn't the right match for your skin tone, we're delighted to hear that Genrev responded quickly and provided helpful resolution options.

We'll be sure to pass along your kind words. Thank you for giving Smooche the opportunity to make things right!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

April in customer support was awesome!

I contacted customer support and APRIL helped me out with my order 865714. I thought my order was incomplete but I was mistaken. I realized it was my error after contacting support. April was very kind and helpful. She was definitely interested in helping me resolve the issue. I'm very happy with my new product. Its amazing. So happy I decided to try it.

July 17, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Michelle,

Thank you for your wonderful review! We're delighted to hear that April was kind and helpful while assisting with your order.

We're even happier to know that you're loving your new product! We'll be sure to pass along your lovely feedback to April. Thank you for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Great Customer Service - Genrev

I was concerned about my order 871058 not showing it was shipped but I was charged. I received a quick response back from GENREV and received my package. The responsiveness and the tone of the conversation was extremely positive. I would work with your company again. I hope the product is as good as your customer service has been. Thank you GENREV, keep up the great work!

July 14, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Jeanine,

Thank you for your thoughtful review! We're delighted to hear that Genrev responded quickly to your shipping concerns and provided such a positive customer service experience.

We'll be sure to pass along your wonderful feedback. We hope you love your product, and thank you for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Order number 883357

Order number 883357
Review of Christine

Give that girl a raise! Helpful, kind, so happy to answer my questions on the timing of my order as I was very anxious to receive it. This almost 69-year-old face needs something. Thank you again Christine you were wonderful.

July 17, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Sharon,

Thank you so much for your wonderful review! Your "give that girl a raise" comment made us smile!

We're delighted to hear that Christine was kind, helpful, and kept you informed about your order. We'll be sure to pass along your fantastic feedback to her. Thank you for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Thank you

915942-order number

I had a wonderful experience thanks to GENREV. He was so kind, patient, and helpful with my order. He made everything easy and went above and beyond to ensure I was happy. Excellent customer service—thank you!

July 17, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Charlene,

Thank you for your wonderful review! We're delighted to hear that Genrev was kind, patient, and helpful with your order and went above and beyond to make your experience an easy one.

We'll be sure to pass along your lovely feedback. Thank you for your support and for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Great excellent service from Juice.

July 16, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Jacqueline,

Thank you for your kind review! We're delighted to hear that Juice provided you with excellent service.

We'll be sure to pass along your lovely feedback. Thank you for your support and for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

I bought two of the colour changing…

I bought two of the colour changing foundations, great product but not the greatest colour match on my skin. However Carla was amazing and helped with the return process for my order and offering a credit (minor issue with credit coming back in different currency but was quickly fixed with Carla) so I could utilise it on a different product to try something else which was appreciated. I haven’t yet received the eyebrow serum but the reviews look fantastic.

July 15, 2026
Unprompted review
smooche logo

Reply from smooche

Hi J,

Thank you for your thoughtful review! While we're sorry the foundation wasn't the perfect color match for you, we're delighted to hear that Carla was able to assist with the return and store credit process and quickly resolve the currency issue.

We hope you love the Eyebrow Serum when it arrives! Thank you for giving Smooche the opportunity to help you find something else to enjoy.

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Smooche color adapting foundation did…

Smooche color adapting foundation did not work out for me but the company was great about excepting my need to return. 30 day money back guarantee👍🏻

July 15, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Janet,

Thank you for your review! While we're sorry the Color Changing Foundation wasn't the right fit for you, we're pleased that our Money-Back Guarantee helped make the resolution process a positive experience.

Thank you for giving Smooche a try and for allowing us the opportunity to make things right!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

My order arrived damaged

My order arrived damaged , with most of it, if not all of the product leaked into the box.Jessa from Customer service made it right for me and sent me a replacement. It arrived intact today. Thank you Jessa!
Beth S

July 9, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Beth,

Thank you for your kind review! We're sorry your original order arrived damaged, but we're delighted to hear that Jessa was able to make things right and that your replacement arrived safely and intact.

We'll be sure to pass along your lovely feedback to her. Thank you for your patience and for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Carla has been very helpful

Carla has been very helpful. My order was 801601. I

July 14, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Jeanne,

Thank you for your kind review! We're delighted to hear that Carla was helpful in assisting you with your order.

We'll be sure to pass along your lovely feedback to her. Thank you for your support and for choosing Smooche!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Color changing foundation

I hate foundations because they sink in and never really match my skin tone,so I stopped wearing makeup. I decided to try this smoochie color changing foundation man. Am I in shock? It is beautiful. It goes on nice. I don't have to use a whole bunch. It doesn't feel like I have a mask on my face but clears up. All of the mismatched patches on my face covers my dark circles and you can't tell that I have wrinkles around my mouth and my eyes. I will 100% be ordering this forever. Thank you, smoochie

July 17, 2026
Unprompted review
smooche logo

Reply from smooche

Hi spacedanagmail.com,

Wow—thank you for such a wonderful review! We're thrilled to hear that the Color Changing Foundation exceeded your expectations and gives you the natural, lightweight coverage you've been looking for.

It means so much to hear that you've rediscovered your enjoyment of wearing makeup with Smooche. We can't wait to welcome you back for your next order!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Christine was amazing

Christine was amazing! She was so helpful when I couldn’t access a code that I had been given after my original order didn’t work out for my skin.

July 17, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Reagan,

Thank you for your wonderful review! We're delighted to hear that Christine was able to help you access your code after the original product wasn't the right fit for your skin.

We'll be sure to pass along your kind words to her. Thank you for giving Smooche the opportunity to assist you!

Warm regards,

The Smooche Team

Rated 4 out of 5 stars

Carla

Carla, from Customer Service has been a pleasure to deal with concerning my issue. I felt she took the time to hear and understand where I was coming from and try to rectify as best she could within her limits.
I appreciate her pleasant tone and prompt responses.

July 16, 2026
Unprompted review
smooche logo

Reply from smooche

Hi MA,

Thank you for your thoughtful review! We're delighted to hear that Carla took the time to listen, understand your concerns, and work toward the best possible resolution.

We'll be sure to pass along your kind words about her communication and prompt responses. Thank you for giving Smooche the opportunity to assist you!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Outstanding customer service

Although I didn’t get on with the foundation as well as I expected, I found the whole approach from my contact (Genrev) and level of customer service outstanding 🤩. Wonderful company to deal with. I will certainly consider other products. Thanks ☺️

July 16, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Cat,

Thank you for your wonderful review! While we're sorry the foundation wasn't quite the right fit for you, we're delighted to hear that Genrev provided outstanding customer service throughout your experience.

We truly appreciate your kind words and would love the opportunity to welcome you back to try another Smooche product in the future!

Warm regards,

The Smooche Team

Rated 5 out of 5 stars

Perfect experience

I have to say that everything went very well. My order came in time. The quality was very good. Than I got problems with my skin and asked the support to help me. It takes nearly minutes Genrev answered. I have to say that my problem was solved in shortest time- one of the best supports I ever had. So friendly with the Intention to help me as a human being and not a number of thousands of customers. I am happy and would order every time again, knowing there are sitting such people like Genrev to help if there is need for it. There is no way to make it better. Congrats to the Boss, you can be proud of such employees . They make the firm living and working and at least the customer buying your products!

July 12, 2026
Unprompted review
smooche logo

Reply from smooche

Hi Birgit,

Thank you so much for your incredibly thoughtful review! We're delighted to hear that Genrev responded so quickly and made you feel genuinely cared for throughout your experience.

Your kind words about our team mean so much to us. We'll be sure to share your wonderful feedback with Genrev and the wider team. Thank you for your trust, support, and for choosing Smooche—we look forward to welcoming you back!

Warm regards,

The Smooche Team

The Trustpilot Experience

Anyone can write a Trustpilot review. People who write reviews have ownership to edit or delete them at any time, and they’ll be displayed as long as an account is active.

Companies can ask for reviews via automatic invitations. Labeled Verified, they’re about genuine experiences.

Learn more about other kinds of reviews.

We use dedicated people and clever technology to safeguard our platform. Find out how we combat fake reviews.

Learn about Trustpilot’s review process.

Here are 8 tips for writing great reviews.

Verification can help ensure real people are writing the reviews you read on Trustpilot.

Offering incentives for reviews or asking for them selectively can bias the TrustScore, which goes against our guidelines.

Take a closer look