Applications 9-5: Graphs of Expense and Revenue Functions
Money often costs too much.
-Ralph Waldo Emerson, 19th-century American essayist
1. How might the quote apply to what you have learned?
2. Rich and Besty Cuik started a small business. They manufacture a microwavable coffee-to-
go cup called Cuik Cuppa Coffee. It contains spring water and ground coffee beans in a
teabag-like pouch. Each cup costs the company $1.00 to manufacture. The fixed costs for this
product line are $1,500. Rich and Betsy have determined the demand function to be
q = –1,000p + 8,500, where p is the price for each cup.
a. Write the expense equation in terms of the demand, q.
E = 1.00q + 1500
b. Express the expense equation found in part a in terms of the price p.
E = 1.00(-1000p + 8500) + 1500 = -1000p + 8500 + 1500 = -100p +10000
c. Determine a viewing window on a graphing calculator for the expense function. Justify
your answer.
d. Draw and label the graph of the expense function.
e. Write the revenue function in terms of the price. (Remember that R=p ∙ q )
R = p∗q=p ¿
f. Graph the revenue function in a suitable viewing window. What price will yield the
maximum revenue? What is the revenue at that price? Round both answers to the nearest
cent.
g. Graph the revenue and expense functions on the same coordinate plane. Identify the
points of intersection using a graphing calculator. Round your answers to the nearest
cent. Identify the price at the breakeven points.
3. Orange-U-Happy is an orange-scented cleaning product that is manufactured in disposable
cloth pads. Each box of 100 pads costs $5 to manufacture. The fixed costs for Orange-U-
Happy are $40,000. The research development group of the company has determined the
demand function to be q = –500p + 20,000, where p is the price for each box.
a. Write the expense equation in terms of the demand, q.
b. Express the expense function in terms of the price, p.
c. Determine a viewing window on a graphing calculator for the expense function. Justify
your answer.
d. Draw and label the graph of the expense function.
e. Write the revenue function in terms of the price.
f. Graph the revenue function in a suitable viewing window. What price will yield the
maximum revenue? What is the revenue at that price? Round answers to the nearest cent.
g. Graph the revenue and expense functions on the same coordinate plane. Identify the
points of intersection using a graphing calculator and name the breakeven points. Round
to the nearest cent. Identify the price at the breakeven points.
4. Use any method you want to find the roots of each equation.
a. R=−250 p 2+ 20,000 p
O= ( p )(−250 p+20000 )
b. R=−520 p 2+67,600 p