SAMSUNG TIZEN · SMART TV APP BUILDER

Create a Samsung Smart TV App
Without Coding

Samsung is the world's #1 Smart TV brand for 19 consecutive years - over 270 million active Tizen TVs in living rooms worldwide. Build your branded app once and reach the largest single-platform Smart TV audience on Earth.

✓ Samsung Apps TV certified ✓ 24/7 channel in your app ✓ 7-day free trial ✓ Bixby voice search ready
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HOW IT WORKS

How to Create a Samsung Smart TV App

Five steps from your video library to the Samsung Apps TV store. You bring the content and the brand; OTTEngine does the Tizen development.

1

Prepare your content and brand

You provide

Videos you have the rights to distribute, your logo and artwork, and an app name and description.

OTTEngine handles

Importing your library, transcoding it to HLS and organizing it into rows and categories.

2

Set up your Samsung account

You provide

A Samsung Seller Office account in your name, so the app and its store listing belong to you.

OTTEngine handles

Walking you through the account and the seller details Samsung asks for.

3

Configure the app

You provide

Your layout and branding choices, and how you want to earn: subscriptions, ads or rentals.

OTTEngine handles

Building the Tizen app against Samsung's current TV API, with your branding and monetization wired in.

4

Test it on a real set

You provide

A review of the app before it goes to Samsung.

OTTEngine handles

Testing playback, remote navigation and Samsung's certification requirements.

5

Submit and maintain

You provide

Your go-ahead to publish.

OTTEngine handles

Packaging and submitting to Samsung, handling QA feedback, and updating the app when Samsung changes Tizen.

What you need before you start

  • Content you have the rights to distribute
  • Your logo and app artwork
  • An app name and a short description
  • A Samsung Seller Office account in your name
  • How you want to earn: subscriptions, ads or rentals

Planning a FAST channel on Samsung TV Plus too? Our EPG and XMLTV guide covers the schedule feed every FAST platform asks for. Covering both big Smart TV platforms? See the LG webOS app builder.

PRICING

How Much Does Samsung Tizen App Development Cost?

OTTEngine plans start at $79 a month in US dollars. Studio covers one platform, such as Samsung; larger plans add platforms, storage and features.

Studio planIncludedIf you need more
Platforms1, such as Samsung$79/month per extra platform
24/7 FAST or linear channels1$79/month per extra channel
Storage250 GB$0.050 per extra GB
Watch time1,500 hours a month$0.060 per extra hour
Add-onsOptionalFrom $99/month, such as caption translation or recommendations
Setup fee and contractNone; cancel anytime-

Prices in USD. Compare all plans or estimate your cost.

Can I build a Samsung TV app for free?

Samsung's Seller Office account is free to create, but building, certifying and running an app is not. OTTEngine covers the build, submission and hosting, and you can try it free for 7 days. A card is required to start the trial, you won't be charged until it ends, and you can cancel anytime during it.

Tizen or Samsung Smart TV?

They are the same thing. Tizen is the operating system Samsung Smart TVs run, so a Tizen app is what viewers install from the Samsung Apps TV store on their television.

OTT ENGINE · TIZEN APP BUILDER

Everything you need to launch on Samsung Smart TVs - without writing a line of Tizen Web

Building a Samsung Tizen app traditionally means learning Samsung's Tizen Studio toolchain, the Tizen Web API or native C++ runtime, configuring Bixby content discovery, and surviving Samsung's certification queue. OTTEngine compresses all of that into days. Our Tizen App Builder generates a production-ready, fully branded Samsung Smart TV app from your content library and brand assets - no Tizen Studio, no code, no waiting.

Once your app is built, we guide you through every step of Samsung Apps TV submission - Seller Office registration, app packaging, QA round, and Samsung certification. When Samsung releases a new Tizen OS or updates its app guidelines, OTTEngine handles the rebuild and resubmission automatically. Your app stays compatible across every generation of Samsung Smart TV in market.

  • Native Tizen Web app - built against the latest Tizen TV API
  • Tizen 5.5+ compatibility - covers Samsung sets from Tizen 5.5 onward
  • Samsung Apps TV submission - fully guided
  • Bixby voice search and deep linking
  • Samsung Checkout native subscription billing
  • SVOD, AVOD, TVOD, and FAST monetization
  • A 24/7 FAST channel inside your app, with an XMLTV guide feed
  • 4K, 8K, HDR10+ and Quantum HDR delivery
KEY FEATURES

Built for Tizen. Designed for the Samsung Smart Hub.

Your brand in Samsung's Smart Hub

Full white-label design - your logo, colors, content rows, and category navigation, presented inside Samsung's Smart Hub launcher. Tile artwork, focus animations, and remote navigation are tuned for the Tizen experience.

A 24/7 FAST channel in your Samsung app

Every plan includes a 24/7 linear channel that plays inside your own Samsung app, with an XMLTV guide feed. Carriage on Samsung TV Plus, Samsung's pre-installed free streaming service, is a separate agreement with Samsung.

Bixby voice search and deep linking

Submit your catalog to Bixby's content discovery so viewers can launch your app and a specific title by voice - 'Hi Bixby, watch [show]'. Voice ranks alongside Smart Hub tiles as a top-three discovery channel on Samsung TVs.

Samsung Checkout native billing

Subscribers pay using their existing Samsung account - no card entry, no external checkout. Samsung Checkout handles recurring SVOD billing, free trials, upgrades, and TVOD purchases inside your app, with one-remote confirmation.

4K, 8K, and HDR10+ on Neo QLED

Deliver your content at the resolution and HDR depth Samsung hardware was designed for. HDR10+ is Samsung's open-standard HDR format and is supported across the entire Samsung TV lineup - OTTEngine renders your library to fit every Tizen generation.

MONETIZATION

Four ways to earn revenue on Samsung TVs

SVOD

Charge recurring subscriptions through Samsung Checkout. One-remote signup, native trials, and family billing. Best for premium libraries.

AVOD

Free content funded by pre-roll and mid-roll ads from your VAST tags.

TVOD

Rent or buy individual titles, live events, or pay-per-view through Samsung Checkout. Best for film releases and event-driven content.

FAST (TV Plus)

Distribute your 24/7 linear channel via Samsung TV Plus - pre-installed, no app required. Fastest path to mass-market reach on Samsung TVs.

WHY SAMSUNG TIZEN

The world's #1 Smart TV platform - by a wide margin

#1 Smart TV brand globally for 19 straight years.

Samsung has held the #1 global Smart TV market-share position every single year since 2006. With over 20% of the worldwide Smart TV market and more than 270 million active Tizen sets in homes, Samsung is the single highest-reach Smart TV operating system on the planet - no other vendor comes close.

Samsung TV Plus is a free FAST distribution channel.

Samsung TV Plus ships pre-installed on every Samsung Smart TV - no download required. Carriage on it is a separate agreement with Samsung; OTTEngine publishes your app to the Samsung Tizen store, and your channel's XMLTV guide feed is ready if you pursue TV Plus yourself.

Premium hardware - QLED, Neo QLED, 8K, HDR10+.

Samsung TVs ship with the most advanced display hardware on the market - Neo QLED with Mini-LED, 8K resolution, HDR10+ (Samsung's open HDR standard), and Quantum HDR processing. Your content gets rendered at cinema-grade quality on the screens viewers buy specifically because of their picture.

FAQ

Samsung Tizen App Builder - Common Questions

Most OTTEngine clients have their Samsung Smart TV app built and submitted within about two weeks. Samsung's QA and certification then typically take five to six business days for streaming apps that meet Tizen guidelines, which OTTEngine is built to satisfy on first submission.

Tizen is Samsung's proprietary Linux-based Smart TV operating system. Every Samsung Smart TV sold since 2015 runs Tizen - making it the single largest Smart TV operating system in the world with over 270 million active sets globally. OTTEngine builds for Tizen 5.5 and newer, covering 95%+ of Samsung Smart TVs currently in households.

Yes - a Samsung Apps TV Seller Office account is required to publish on Samsung Smart TVs. It's free to create. OTTEngine guides you through registration as part of onboarding and handles all packaging, signing, and Samsung certification work on your behalf.

No, not through OTTEngine. Samsung TV Plus is Samsung's own free ad-supported FAST service, and carriage on it is a separate agreement between your company and Samsung. OTTEngine publishes your app to the Samsung Tizen store, and every plan includes a 24/7 channel that runs inside that app. If you pursue Samsung TV Plus carriage yourself, OTTEngine publishes your channel's guide as an XMLTV feed, the format FAST services usually ask for.

Yes. OTTEngine submits your catalog to Bixby's universal content discovery so viewers can say 'Hi Bixby, watch [title]' and deep-link into your app at the right episode. Bixby is the default voice assistant on every Samsung Smart TV remote since 2017, including the Solar Cell remote shipped with modern Neo QLED sets.

Yes. Hybrid monetization is fully supported. Samsung Checkout is Samsung's own billing system for subscriptions and rentals, and your VAST tags supply pre-roll and mid-roll ads for AVOD content and FAST channels - all inside one Tizen app.

Samsung Checkout is Samsung's native in-app billing system, letting viewers subscribe and pay through their Samsung account - no external checkout, no card entry. Samsung charges a platform fee on Samsung Checkout transactions; confirm the current rate with Samsung. OTTEngine integrates Samsung Checkout natively for one-click subscriptions and TVOD purchases.

Yes. When Samsung releases a new Tizen OS version or updates its certification policies, OTTEngine handles the technical compliance work and resubmits your app automatically. Your channel stays live and certified on every Samsung Smart TV generation - without any work from your team.

Yes. The Broadcast Network plan includes every major Smart TV and streaming-device platform - Samsung Tizen, LG webOS, Roku, Fire TV, Apple TV, and Android TV - simultaneously, managed from one unified CMS. Content published once syncs across every platform. One library, one dashboard, every screen.

Plans start at $79 a month in USD for Studio, which covers one platform with 250 GB of storage and 1,500 watch hours a month. Every plan comes with a 7-day free trial, no setup fees and no long-term contract. Broadcast, Broadcast Network and Enterprise add platforms, storage, watch time and features.

Yes. Samsung apps are published through Samsung Seller Office, and the account should be in your name so the listing belongs to you. OTTEngine walks you through the setup and handles the technical submission work.

ALSO AVAILABLE ON

OTTEngine supports every major platform

Enterprise includes all nine platforms - one dashboard, every screen.

GET STARTED

270 million Samsung Smart TVs are waiting for your app.

OTTEngine builds, submits and maintains your Tizen app on the Samsung Tizen store - including the 24/7 channel that runs inside it.