THE OTT ENGINE BLOG

Streaming Industry Insights

Strategy, platform updates, and OTT publishing advice for Roku, Fire TV, Apple TV, FAST channels, and CTV advertising.

INDUSTRY

OTTEngine: First White-Label OTT Platform in ChatGPT and Claude

October 15, 2026 7 min read

OTTEngine is the only white-label OTT platform listed in ChatGPT's Plugin Directory or Claude's Connectors Directory - and it's in both. Ask AI about your…
TECHNICAL

How to Fill Your App Rows From a JSON Video Feed

October 1, 2026 10 min read

The JSON format a feed row accepts, every field it reads, how live is detected, the limits, and the three mistakes that quietly cost you a row.
TECHNICAL

Samsung Tizen App Submission: Seller Office Step by Step

September 21, 2026 8 min read

How a Tizen TV app gets into the Samsung TV store: partnership, certificates, the .wgt package, pre-test, the App Description File, images and certification.
TECHNICAL

How to Publish an Android TV App on Google Play (2026)

September 21, 2026 8 min read

The manifest, banner and quality checks Google reviews, the Play Console opt-in for Android TV, the 2026 requirements, and how to fix a failed TV review.
TECHNICAL

LG Seller Lounge Explained: How to Publish a webOS TV App

September 21, 2026 7 min read

What LG Seller Lounge is, the two seller types, the documents LG requires, how its three-stage QA works, and what to expect on timing and cost.
MONETIZATION

VAST Ad-Tag Macros Explained: The Complete Reference (IAB, Google, Roku)

July 7, 2026 11 min read

Every VAST ad-tag macro, decoded. Syntax for IAB VAST, Google Ad Manager, and Roku RAF; a worked example of building a tag with macros; and the GDPR / CCPA…
MONETIZATION

How Much Can a FAST Channel Earn in 2026? The Real Revenue Math

June 29, 2026 9 min read

What a FAST channel actually makes: the viewers x watch time x ad load x fill x CPM formula, real benchmarks by stage, and the levers that move revenue most.
TECHNICAL

Multi-DRM in 2026: Which DRM Do You Actually Need (Widevine, PlayReady, FairPlay)?

June 28, 2026 8 min read

Widevine, PlayReady, and FairPlay each own part of the device world. A plain-English guide to which DRMs and security levels (L1/L3, SL2000/3000, HDCP) you need…
MONETIZATION

SVOD + AVOD: How to Build a Hybrid Streaming Model Without Killing Retention

June 27, 2026 8 min read

Hybrid streaming lets viewers pay with money or attention. How to combine SVOD, AVOD, and a free tier so you grow revenue and lifetime value instead of driving…