Lidl launch Valentine's Day beauty box with £60 worth of products for a fiver - but you'll have to be quick
- The beauty box will be available for UK shoppers from 10 am on Thursday
- READ MORE: Inside Lidl's first pub
Lidl has unveiled a Valentine's Day self-care box filled with goodies worth £60 for just £5.
With 14 February fast approaching, much of the UK is scrambling to secure gifts for their loved ones.
But with the cost-of-living crisis still looming, the holiday can prove an unwelcome day for those feeling the pinch.
Discount supermarket Lidl has attempted to combat the idea that luxury correlates to high expense with the launch of its new self-care beauty box.
The hamper, which includes products from Lidl's latest Deluxe Home and Beauty Bays, is available to online shoppers from 10 am on Thursday.
However, the discount supermarket will only sell 1,000 boxes, so those looking to treat themselves must act fast to secure a box.
Those lucky to secure a hamper will receive luxury hand washes, body lotions, cleansers, and candles.
Lidl has also included a Deluxe Speciality Tea, Deluxe Manuka Honey, and Multivitamin Gummies to enable a holistic wellness routine.
Lidl is set to launch a self-care box (pictured) full of beauty goodies worth £60 for £5, but you'll have to be quick
The launch marks Lidl's second venture into the beauty and wellness box space, following the sell-out success of its first Beauty Box last February.
It comes after Lidl announced its plans to open a pub on the site of one of their stores.
The chain will open a public house attached to a shop in Dundonald in Northern Ireland.
It will be the first of its kind in the UK providing shoppers with the unique opportunity to enjoy a tipple while browsing the booze aisle.
However it was a battle for the store to open its pub after it faced an objection from Philip Russell Ltd, which runs several off-licences across Northern Ireland.
In a new ruling, judge Mr Justice Colton rejected the complaints by Philip Russell Ltd, meaning the German discount supermarket can officially open their on site pub.
Lidl originally announced the plan in March 2020 with the idea of offering customers an off-license service along with a public house.
In its challenge of the plan, Philip Russell Ltd said Lidl failed to demonstrate that there wasn't already shops or pubs in the area that were already selling alcohol, something that Lidl needed to do so it could legally open a new pub/off licence in Northern Ireland.
The German discount supermarket is selling 1,000 of the premium home and beauty set from 10 am on Thursday
It claimed Lidl was also trying to get round Northern Ireland's tough alcohol licencing laws by branding the location as a pub and an off-licence.
In his rejection of the complaints Mr Colton said: 'The application was a novel one is not a reason for refusing it.'
It was also ruled as fine to open because of Dundonald's growing population and closeness to shopping and transport facilities.
Mr Justice Colton continued: 'It may well be that it will not meet the full demand for licenced premises within the vicinity given its size and lack of food provision.
'That however does not mean that (Lidl) fails to establish inadequacy.'
He added: 'I accept that it has concluded that the public house will be profitable, knowing that if it closed through lack of profitability an inevitable consequence would be that the off-licence permission would lapse following any such decision.
The hamper includes products from Lidl's latest Deluxe Home & Beauty Bays (pictured: Stock image of a Lidl store in Buckingham)
'I am satisfied that it meets the statutory requirements and there is no good reason for refusing the application.'
Lidl has said it will cost £410,000 to fit the new pub in the store.
While Lidl is the first supermarket to open a pub attached to their stores, Tesco previously opened a pub outside one of its food retailers to mark the King's coronation in 2023.
The King in the Castle located on Cowcross Street, just outside Farringdon tube station in central London, was the site of the pop-up shop on Thursday 4 and Friday 5 May 2023, complete with a coronation-themed menu.
All proceeds went to the supermarket's charity partner, The Prince's Trust, which was founded by The King in his former role as The Prince of Wales to support young people across the UK.
