Compare the Top Heatmap Software in Australia as of October 2026

What is Heatmap Software in Australia?

Heatmap software is a tool that visually represents data, often used to track user interactions on websites or applications. It provides insights into how users are engaging with a page by displaying areas of higher or lower activity in the form of color gradients, typically from red (high activity) to blue (low activity). Heatmaps are often used to analyze click behavior, mouse movement, and scrolling patterns, helping businesses understand where users focus their attention and how they navigate through a site. This data is valuable for optimizing user experience (UX), improving website design, and increasing conversion rates. Heatmap software is commonly integrated with analytics platforms to provide a more comprehensive understanding of user behavior. Compare and read user reviews of the best Heatmap software in Australia currently available using the table below. This list is updated regularly.

  • 1
    Reactflow

    Reactflow

    Reactflow

    Reactflow playback your customer’s activity recordings like a video that you can watch, Compile Heatmaps, Funnel Analytics, Bugs, Console Logs and provide feedbacks which helps you to understand customer’s pain points, solve them. For free. Heatmap and Recording from each user can be used to enhance user journey, user interface and user experience. It can be used to debug errors that user might encouter in their journey as well as 404 errors. Call to action buttons can be improved to deliver best experience. Why visitors leave or abandon their carts? Reactflow allows you to know exactly what your users are doing on your website and what needs to be changed. Session replay is a powerful tool that record your visitor activity & interaction on your website. Unlike traditional web stats and statistics plugins where you see your visitors path, pages, entry and exit pages, and other web analytics, Reactflow goes deeper by providing you with the actual session activity.
    Starting Price: $19.99 per month
  • 2
    Smartlook

    Smartlook

    Smartlook

    Smartlook is a qualitative analytics solution for websites and mobile apps helping over 300,000 businesses of all sizes and industries answer the "whys" behind their users' actions. Eliminate the guesswork and discover real, actionable reasons. With a unique feature set, Smartlook finally gives you a way to understand user behavior at the micro level. Always-on visitor recordings show you what every last visitor does on your website or app, while automatic event tracking lets you know how (and how often) your visitors do specific things. You can then build conversion funnels to see your conversion rates as well as uncover why people are churning. Heatmaps for websites give you mass data about where most people click, scroll, hover, and otherwise interact with your pages. Ranked within the Top 100 Software Products in the 2019 G2 Crowd Awards, Smartlook services customers like O2, Miele, Hyundai, and Kiwi. It can also record games developed in the Unity engine.
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    Starting Price: $39 per month
  • 3
    WebMaxy Analyzer
    Webmaxy Analyzer provides real-time user insights, heatmaps, surveys & polls, funnel view and form analytics. Get access to your users’ journey videos and know the features that appeal the most to your customers. By knowing your visitors, you can enhance their website experience and boost conversion rates. WebMaxy Analyzer is used by digital marketers, owners, product marketers, and other decision-makers to make an informed decisions. It is simple to use, powerful, and easily integrates with your present tech sack. It helps you find the missing dots in analyzing user behavior. Get qualitative data that improve your web app and website by understanding how your users interact with your website and where they click through heatmaps, you can position your CTAs accordingly. Webmaxy Analyzer can help you make data-driven & informed decisions. With Webmaxy Analyzer, you can know and understand your visitors, enhance their website experience and boost conversion rates.
    Starting Price: $33/month
  • 4
    Hotjar

    Hotjar

    Hotjar

    Understand how users are really experiencing your site without drowning in numbers. Traditional web analytics tools help you analyze traffic data. But numbers alone can’t tell you what users really do on your site — Hotjar will. Track Customer Satisfaction (CSAT), Net Promoter Score (NPS®) & the Voice Of Customer (VOC). Eliminate guesswork by watching Session Recordings and see how people are really using your product. Empathize with your users and see where they get stuck. Look at user behavior and ask the right questions at the right time. Hotjar works out of the box on most popular platforms. Visualize behavior – Understand what users want, care about and do on your site by visually representing their clicks, taps and scrolling behavior – which are the strongest indicators of visitor motivation and desire. See what your users see – Eliminate guesswork with Recordings of real visitor behavior on your site.
    Starting Price: $99 per month
  • 5
    TWIPLA

    TWIPLA

    TWIPLA

    Learn more at TWIPLA.com. • Identify your site’s weak spots by analyzing visitor behavior via heatmaps, events, session replays, and funnels, as well as a survey tool. • A complete web analytics solution trusted worldwide with 2.5 million installs, offering unique feature set combinations that remove data silos. • Stop guessing; get real-time analysis of your web presence with instant, unsampled site KPIs - all presented in an intuitive interface. • Stop losing data, protect your visitors from data theft and reveal up to 4x more traffic you wouldn’t see otherwise using our innovative cookieless and consentless tracking technology. Choose a world-leading suite with everything needed to optimize web performance. You don't need a cookie banner anymore. Finally get the full analytics picture of your site with the only solution that doesn’t require visitor consent - you’ll be surprised how much data you were missing before.
    Starting Price: $2.39 per month
  • 6
    Extellio

    Extellio

    Extellio International AB

    Extellio is built to understand all aspects of user journeys. It shows the behaviour, experience, conversion, expectations, and pain points for users for each of your target groups. This is achieved by combining web analytics, surveys, heatmaps and session recordings in one analysis platform that gives you meaningful insights you can act on with confidence to improve conversion and user experience.
    Starting Price: $20 per month
  • 7
    Zoho PageSense
    Conversion Optimization and Personalization Platform. Measure your key website metrics, understand your visitors' online behavior, and give them a personalized website experience to boost conversions. Whether you want to understand what works on your website, why visitors behave a certain way, or what it takes to convert a visitor into a customer, PageSense has the right set of tools for you. Test, learn, optimize, and repeat. Still caught in the top vs bottom fold debate? A/B test and see what works better for your business. Experiment with different page layouts, site elements, images, texts, colors, and more. Integration with various Zoho and third-party applications is just a click away. Get a unified view of your website data and make more informed marketing decisions. Start making data-driven business decisions.
    Starting Price: $17 per month
  • 8
    Plerdy

    Plerdy

    Plerdy

    Plerdy - Multifunctional SaaS solution for an improvement of conversion on websites. - Heatmaps - we see exactly where the clicks were on the website. All clicks on the website are recorded and displayed in real time. Which helps to understand how users behave on the website. - Popup smart forms - you can quickly create and show on the website different pop-up forms without developers and designer. Examples: The pop-up form for collecting leads from the website. Offer to the users when they abandon their shopping cart. - SEO-alerts - tool that continuously analyzes your website SEO factors to provide regular notifications on changes. Checks keywords, titles, tags and attributes to define what can be optimized. Provides both aggregated and on-page statistics to evaluate your web resource.
    Starting Price: 29$/month
  • 9
    Strategy ONE

    Strategy ONE

    Strategy Software

    Strategy ONE (formerly MicroStrategy) is an AI-powered platform designed to accelerate business intelligence and data-driven insights. It combines advanced AI with business intelligence (BI) tools to help organizations streamline workflows, automate processes, and improve data accessibility. With its ability to integrate multiple data sources, Strategy ONE ensures that businesses can trust the data they analyze and make informed decisions faster. The platform supports cloud-native technologies, enabling seamless scalability and adaptability. Additionally, Strategy ONE’s AI chat interface allows for intuitive data querying and analysis, making it easier for users to interact with their data and drive impactful results.
  • 10
    Inspectlet

    Inspectlet

    Inspectlet

    Inspectlet records videos of your visitors as they use your site, allowing you to see everything they do. See every mouse movement, scroll, click, and keypress on your site. You never need to wonder how exactly people are using your site again. See exactly what users are looking for and how they use your site. Understand their mindset and increase your conversion rate. Discover where visitors are getting confused on your site and what's getting their attention. With Inspectlet's mature filtering capabilities, you'll be able to find exactly the visitors you're interested in watching. For example, selecting a few checkboxes will let you find videos of new visitors from AdWords that bought something on your site. Our funnel analysis tool can show you recordings of people that added something to their cart, but never proceeded to checkout. Slice and dice your data however you want.
    Starting Price: $39 per month
  • 11
    Lucky Orange

    Lucky Orange

    Lucky Orange

    Do you know why a visitor left your website before completing his or her purchase? Lucky Orange knows why. Lucky Orange is easy to use, ready to go “out of the box,” and every plan includes full access to all of our features: * Dynamic Heatmaps: Navigate through your website just like a visitor; data will be immediately populated on every element, drop-down, pop-up, and hover-over menu. Isolate certain devices, traffic sources, and visitors to identify potential pain points and problem areas. * User Recordings: Act like a DVR for your website, giving you the chance to watch recordings and see video playback of visitors and customers as they interact with your website. * Form Analytics:Learn what fields on your forms are taking too long to finish, repeated, or cause the most abandonment. * Live Chat: Respond quickly to questions and even “co-browse” with visitors * Surveys & Polls: Create pop-up poll questions for a specific page or just for targeted visitors.
    Starting Price: $18.00/month
  • 12
    Microsoft Clarity
    See what your users want - with Clarity - Microsoft's free forever visual web analytics tool. Clarity goes behind the numbers of conventional tools and is built to easily integrate with popular products such as Google Analytics to bring your data to life! Clarity is super easy-to-use and captures how real people use your site through amazing features such as: Heatmaps: See at a glance which areas on your page drive the most engagement and how far your visitors scroll with Clarity instant heatmaps. Session Recordings: Find out what's working, learn what needs to be fixed, and test out new ideas. Insights: With our behavior-focused insights, you can quickly discover user frustrations and turn these problems into opportunities. Clarity scales to support even the largest websites processing more than 1 petabyte of data without slowing down your site's performance. No sampling. Built on open source. GDPR and CCPA ready. Stop guessing. Get Clarity.
    Starting Price: $0
  • 13
    FusionCharts

    FusionCharts

    Idera, Inc.

    FusionCharts is a powerful and easy-to-use JavaScript charting library that helps developers to add interactive charts and data visualizations to their web and mobile applications. With 100+ chart types, including column, bar, line, area, pie, doughnut, scatter, bubble, and more, it's easy to create professional-looking charts that are engaging and informative. The library is completely cross-browser compatible and works seamlessly with a wide range of technologies, including Angular, React, Vue, and more. FusionCharts product suite consists of • FusionCharts Suite XT • FusionTime • FusionExport • FusionGrid FusionCharts offers a wide range of features that make it one of the most popular charting libraries on the market, including: • Real-time data updates • Dynamic updates of data using AJAX • Drill-down and multi-level charts • Animation and special effects • Export to PDF, PNG, and SVG • Responsive design • Accessibility support
    Starting Price: $0
  • 14
    DashboardFox
    Dashboards, codeless reporting, interactive data visualizations, data level security, mobile access, scheduled reports, embedding, sharing via link, and more. DashboardFox is a dashboard and data visualization solution designed for business users with a no-subscription pricing model. Pay once and you own the software for life. DashboardFox is self-hosted, install on your own server, behind your firewall. Looking for Cloud BI? We offer managed hosting services, but you still retain ownership of your DashboardFox licenses and data. DashboardFox allows your users to drill-down and interact with live data visualizations via dashboards and reports. Business users can create new visualization in a codeless report builder without needing a technical pedigree. An alternative to Tableau, Sisense, Looker, Domo, Qlik, Crystal Reports, and others.
    Starting Price: $495 one-time payment
  • 15
    expoze.io

    expoze.io

    alpha.one

    As humans, we are bad at predicting what will capture our attention. Eye-tracking is helpful and can help us analyze what people see, but it is expensive and time-consuming. That’s why we created expoze.io. An online attention prediction platform that delivers actionable results validating designs in real-time to help you get your work noticed. Our platform was built by leading neuro- and data scientists. We believe creators make better decisions if they can predict and understand what really grabs attention. This way, we can assist marketing, UX/UI and CRO professionals in their creative decision-making processes. Data-driven, actionable and reliable insights that help them to get their designs noticed.
    Starting Price: €19.99/month
  • 16
    VirtlX

    VirtlX

    VirtlX

    VirtlX is an AI-enabled B2B, SaaS platform that spots hidden profit leaks before they hit your bottom line. Stop Leaking Profit Through People and Process Gaps AI-driven cycle analyses multiple data sources & identifies issues Perceive customer signals → Reflect on employee feedback → Enrich with instant training - No L&D Team Required! All in one platform VirtlX is a fully customizable solution for multi-industry business performance, designed to assist businesses of all sizes. VirtlX delivers a strong ROI with quantifiable deliverables & insights to assist in decision-making towards a people-centric, successful business. Simple approach to customer and employee sentiment as well as in-house training. Cost-effective, scalable subscription model with flexible commitment terms. Understanding customer engagement, feedback, experience and loyalty patterns are key fundamentals necessary for a company’s marketing efforts to be successful.
    Starting Price: $9.00 per month
  • 17
    riyo.ai

    riyo.ai

    riyo.ai

    rioy.ai is an innovative and comprehensive platform designed to help businesses effectively optimize user experience, drive growth, and enhance digital customer experiences riyo.ai unlocks your website's potential with anonymous lead identification, visitor tracking, behavior analysis, live chat, an AI-powered bot, and more. Fuel leads, enhance experiences, and gains a digital edge.
    Starting Price: $39 / month / 5 users
  • 18
    Opti-Behavior
    Opti-Behavior is a self-hosted behavior analytics and conversion rate optimization (CRO) plugin for WordPress and WooCommerce. It is a privacy-first alternative to Hotjar, Microsoft Clarity, Crazy Egg, Lucky Orange and Mouseflow. All visitor data is stored in your own WordPress database. No third-party servers, no external processor, no data sharing. You remain the sole data controller under GDPR, and no processing agreement with an analytics vendor is required. Modules: click and scroll heatmaps, session recordings, conversion funnels, A/B testing, form analytics, user journey mapping, JavaScript error and performance tracking, real-time dashboard, and Smart Insights - a deterministic scoring engine that ranks findings by traffic reach, severity and opportunity, then recommends the next action. Compatible with any WordPress theme, page builder (Elementor, Divi, Gutenberg) and caching plugin (WP Rocket, LiteSpeed, W3 Total Cache). Free version on WordPress.org; Pro from EUR 89
    Starting Price: $0
  • 19
    Crazy Egg

    Crazy Egg

    Crazy Egg

    Make your website better. Instantly. Understand the customer journey with Snapshots, Heatmaps and Recordings. Use our visual reports and individual session recordings to get to know your website visitors - where they're coming from, where they're navigating to, and where they're getting stuck - so you can make design changes with confidence. Make data-backed decisions that will impact your bottom line over time. With Crazy Egg A/B Testing, know with certainty you picked the correct content placement, color, image, or copy, so you can turn more visitors into customers. Create or modify content without the need for a developer! Our editing tools allow you to change the styles of elements like colors and fonts, or even hide them. Once you're ready, you can publish changes directly to your website. We’re here to help you improve what's working on your website, fix what isn't, and test new ideas.
    Starting Price: $24 per month
  • 20
    VWO Insights
    VWO Insights combines session recordings, heatmaps, on-page surveys, and more to diagnose problem areas in your visitors’ experiences. So you can fix what's broken. And make the good stuff even better. Funnels help you uncover conversion leaks and deep-dive into the reasons for visitor drop off using heatmaps and recordings. With advanced segmentation capabilities, you can create complex segments and use bracketing logic to further filter your funnel reports and discover new visitor segments. Notice a high drop-off from one stage of the funnel to the next? Want to know why the visitor did not submit the form? You can view session recordings for only those visitors who dropped off at a particular stage with a single click. VWO recordings are always on. This helps you understand friction points in a specific buyer, avatar, or persona journey. And easily identify opportunities for growth and testing with that segment.
    Starting Price: $169 per month
  • 21
    Contentsquare

    Contentsquare

    Contentsquare

    Contentsquare's digital experience analytics cloud helps companies understand hidden customer behaviors, and use those insights to drive more successful experiences. Conventional web analytics don't give you the full picture. Traditional tools are hard to use and even harder to interpret — providing data that only specialists can decipher. We work hard to keep it simple. Our intuitive visual reporting makes it easy to see how customers are using your site or app. Contentsquare automatically surfaces your biggest opportunities and issues. It's like having your own team of analysts to crunch your data and feed you a smarter to-do list. Quantify the biggest UX issues that are costing you online customers, and prioritize what matters most. Watch the exact sessions leading to errors and friction. Surface and prioritize errors by revenue impact.
  • 22
    Air360

    Air360

    Air360

    Air360 is a privacy-first digital experience analytics for CRO. Air360 will guide you to understand the user behavior on your website and reveals hidden behavior. We focus on having a easy to use analytics tools that gets actionable insights to optimize your website and boost your conversion rate fast. CRO is going to be quick and easy with Air360 * Automatically track user interactions, errors, and purchases—no coding or tags needed. * Segment user behavior for insightful analysis. * Investigate user pathways and buying trends to pinpoint obstacles and page-level friction. * Boost personalization, testing, and design with easy integrations to accelerate CRO. *CRO experts will help you along the way Air360 is also a cookieless tracking solution enabling you to become privacy focused than ever.
  • 23
    FigPii

    FigPii

    FigPii

    Know what users do, why, and exactly how to improve. FigPii is like having cheat codes for building the user experience your audience wants (and your bottom line needs.) No other platform makes it easier to live inside your customer's head—without creeping them out or ruining their visit. Stop guessing and watch videos of visitors moving around the site and clicking around. Look at aggregate data of how visitors interact with different pages. Ask your visitors the questions you’ve been wondering about. AB test your designs to see if they are actually performing the way they should. Best of all, it's powerfully simple: no need to wrangle data from disparate tools or comb through confusing reports for hours on end. You can get in, get insight, and get out. GDPR & CCPA: The GDPR (General Data Protection Regulation) is legislation designed to strengthen and unify data protection laws for all individuals within the European Union.
    Starting Price: $49.99 per month
  • 24
    Quantum Metric

    Quantum Metric

    Quantum Metric

    Quantum Metric gives you the empathy and experience data you need to put people at the heart of your products. Machine learning helps you automate the identification of technical issues and confusing user experiences in real time. Empathize with your customer and easily resolve issues with detailed session replay. Powerful UX analysis that is easy to use and draw insights from, even if you are just browsing your site. Combine qualitative and quantitative data in one platform so teams can make data-backed design decisions.
  • 25
    StackFM

    StackFM

    StackFM

    At StackFM we do not sell you a product, we offer solutions to your needs. Extend the life of your assets with effective asset management. Track facilities inventory with exact location. Unlimited filtering of data. Manage insurance and warranties. Create charge-back reports. Relate assets to appropriate entities. Easy drag-and-drop manipulation on highly detailed drawings. Choose from a library of icons to represent any asset. An unlimited variety of custom properties for each asset type helps you avoid the one-size-fits-all approach. User-defined templates for easy handling of various equipment data. Create various relationships between Assets and other entities that make sense for better management. Connect the HVAC zone to its thermostat and the AC unit on the roof. Quickly locate the control valve for a fire suppression zone. Keep track of key information and receive timely notifications before important dates and events.
    Starting Price: $1 per month
  • 26
    ClickStory

    ClickStory

    Cloudowl

    View replay sessions and generate heat maps to analyze and understand user behavior. This is simply the best way to see a visitors journey throughout your website. What they click, where they're going and what they like and do not understand. You can easily replay their sessions and see exactly what they did. Heatmaps is a very easy to use feature to test out pages on your website and understand which parts are the most used by a collection of users on your website. Have you ever felt like you have too much information in front of you and don't know what it means? We have a clean and simple interface with easy to understand analytics. Understanding your users is key to learning how to improve your website. View what your users are doing on your site without intruding on their privacy.
    Starting Price: $10 per month
  • 27
    DigDash

    DigDash

    DigDash

    Every day, your business generates countless data. Used correctly, this data is invaluable. Aggregated together, this strategic information opens up an ocean of opportunities. Expert in business intelligence, DigDash accompanies you through a reliable solution to simply exploit your data and increase your performance today. From design to deployment, from questions of use to development needs, DigDash is by your side for the long term, in a close relationship. In a desire for continuous improvement, flexibility is at the heart of our DNA. Our software stands out for its ease of use at all levels. The solution is recognized as one of the most powerful on the market. Whatever your operational vision, our tool adapts to your business specificities. Thanks to enlightened real-time visibility on all your activities, from marketing to finance, from sales to HR, your managers are able to make rational decisions at the right time.
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