About

Snif is a modern fragrance brand that reimagines how we discover and enjoy scents. Focused on high-quality, clean, and genderless fragrances, Snif offers a risk-free way to explore perfumes with their try-before-you-buy model. Whether you're treating yourself or finding the perfect gift, Snif makes fragrance shopping fun, personal, and accessible.

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Best Practices We Love

• Build your own scent box with a free sample: Snif’s build your own bundle page allows customers to curate a personalized fragrance or candle set, and they add a surprise free sample after shoppers have added this to their cart. They also enable customers to BYOB and try before they commit, ensuring confidence in their selections.

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• Subscriber-only benefits: Subscribers enjoy perks like early access and exclusive deals, fostering loyalty and creating a membership experience for recurring customers.

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• Focus on Giftable Subscriptions: Snif has a dedicated 'holiday shop', new seasonal scents and curated gift sets around holiday season, making it easy for customers to shop during festive periods and boosting predictable revenue with giftable subscriptions.

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• Subscription widget optimization on PDP: Snif's subscription widget clearly displays the 15% discount for subscriptions and highlights the benefits of subscribing, encouraging customers to commit to recurring purchases.

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• Flexible delivery options: With multiple delivery frequencies, Snif ensures customers can tailor their subscriptions to fit their needs, making it more convenient for shoppers toenjoy their favorite scents.

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• One-time upsells: They increase product discovery through their 'snif something new' upsells on product pages and in the account portal, making it easy for customers to add extra items to their purchase.

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Smartrr Features Used

• One time upsells
• Build-your-own-box bundles
• Subscribe & save
• Giftable subscriptions
• Smartrr subscription widget

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