About

HoldOn Bags is an eco-friendly brand offering compostable and plant-based alternatives to traditional plastic bags. They specialize in sustainable kitchen, storage, and trash bags, providing customers with environmentally conscious options for everyday use.

‍

‍

Best Practices We Love

‍

• Dedicated subscriptions landing page: HoldOn features a Build Your Own Bundle page specifically designed to promote and explain their subscription offerings.

‍

‍

• Highlight subscription benefits: HoldOn prominently displays the advantages of subscribing, including up to 25% savings, free shipping, and the ability to customize orders.

‍

‍

• Flexible bundle sizes: Customers can choose between 2-pack and 3-pack bundle options, catering to different household needs and preferences.

‍

‍

• Completely customizable build-your-own-bundles: The BYOB concept allows customers to select their preferred products, bundle size, and delivery frequency, offering a highly personalized subscription experience.

‍

‍

• Delivery frequency options: Whether its the BYOB or a singular product subscription, shoppers have a variety of delivery frequencies they can choose from.

‍

‍

• Clear pricing and savings: They clearly communicate the pricing for each bundle option and highlights the savings on individual product subscriptions by showing the percentage saved and the new price.

‍

• Default to subscriptions: The PDPs are designed with subscriptions as the primary focus, with one-time purchase options secondary, encouraging customers to choose the subscription model.

‍

‍

• Cross-selling bundle recommendations: HoldOn increases AOV by cross-selling bundles on individual product pages, encouraging shoppers to leverage customizable bundles instead of subscribing to products individually.

‍

‍

‍

Smartrr Features Used

‍

• Smartrr Subscription Widget
• Build-a-box Bundles

‍