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Email template

Trial ending

Tell a trial subscriber the subscription carries on at full price: the first full-price bag, the renewal terms, an optional offer and the trial so far.

Rendered preview

See the email before you edit.

Subject
Your Cascara trial ends Saturday, October 24

Preheader
Next up is Nyeri, Kenya. Change the cadence or the grind, or skip a delivery, before Saturday, October 24.

Usage guidance

Make it fit the send.

  • Supply the first full-price item (name, producer, tasting notes, roast date and picture), the renewal (price, cadence and grind) and the trial so far as a list. The links change the cadence or the grind, or choose the next coffee, before the trial ends.
  • The end date and the days left are input: the heading switches between “day” and “days”, and the template never reads the clock, so a scheduled send says what you meant it to say.
  • The offer is optional: the default fixture leaves it out and long-content includes a headline, a code and a note. State the price and billing interval together, and send far enough before the end date for a decision.
  • It is written for Cascara, a fictional coffee roaster that ships on subscription. Replace its mark and the farm print with your own, and restyle through the theme tokens in starter.css.
Variables

Data this template expects.

{{cadenceUrl}}
Link for cadence.
{{chooseUrl}}
Link for choose.
{{daysLeft}}
Value for days left.
{{firstName}}
Value for first name.
{{grindUrl}}
Link for grind.
{{homeUrl}}
Link for home.
{{nextCoffee}}
Value for next coffee.
{{offer}}
Value for offer.
{{pauseUrl}}
Link for pause.
{{renewal}}
Value for renewal.
{{skipUrl}}
Link for skip.
{{trialBags}}
Value for trial bags.
{{trialEndDate}}
Date for trial end.

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