(RED)ITORIAL

Every two years, the International AIDS Society Conference brings together thousands of scientists, advocates, policymakers, healthcare workers, philanthropists, and community leaders to shape the future of the global HIV response. This year, (RED) was proud to join the conversation at AIDS 2026 in Rio de Janeiro, Brazil, alongside our longtime… Read more »

Summer is booked and busy. Between beach days, rooftop dinners, weekend escapes, and “just because” celebrations, there’s always a reason to treat yourself—or someone else. From joyrides and backyard hangs to statement style and everyday upgrades, these are the gifts made to soak up every last moment. Even better? Every… Read more »

Most people do not need another recipe. They need a kitchen that makes cooking feel less complicated. Busy schedules, limited time, and cookware that creates more work than it solves can quickly turn a simple meal into something that feels unnecessarily difficult.  That is where the right tools can make… RED“>Read more »

Farris has spent her career building purpose-driven brands through storytelling, community, and partnerships. She began in social and community strategy, building some of the earliest online communities for brands like Panasonic, HBO, and Pampers, work that shaped her belief that brands grow strongest when they give people a reason to… Read more »

Juneteenth is a celebration of progress, possibility, and the Black visionaries who keep pushing culture forward. At (RED), we are proud to celebrate Black founders from past and present partnerships who have turned big ideas into businesses, communities, and movements. Their work reminds us that supporting Black-owned businesses is about… Read more »

Since 1971, The Smiley® Company has been inspiring love and global optimism via fashion, lifestyle, digital media, and beyond. And now, the world’s most recognized brand of positivity is officially joining the (RED) family. This partnership is part of The Smiley® Movement’s Matchmaker for Good program, which unites purpose-led brands… RED: A Partnership that Shares Smiles and Saves Lives”>Read more »

The fight for LGBTQIA+ rights and the fight against HIV have always been intertwined. See how New York is showing up for both this Pride month! JUNE 4: Kick off the month at Experiment as Method, Care as Practice — a film screening presented by Visual AIDS, The Film-Makers’ Cooperative,… Read more »

Fatherhood lives in the little things: the rides home, the coffee runs, the thermostat adjustments no one asked for, and the “looks like they’re giving it away for free” joke every time something does not scan at checkout. Father’s Day is about celebrating all of it. And with a (RED)… Read more »

Most people know that HIV is the virus that can lead to AIDS. Fewer realize that there are two main types of HIV: HIV-1 and HIV-2. Both attack the immune system and, if left untreated, can progress to acquired immunodeficiency syndrome (AIDS). But they differ in where they are most… Read more »

We’ve come a long way in the fight against HIV/AIDS — but the fight isn’t over. Every so often, a breakthrough comes along that changes what’s possible. Lenacapavir is one of those breakthroughs. What is Lenacapavir? Lenacapavir is a massive innovation: a twice-yearly injectable that shows nearly 100% effectiveness in… Read more »

If motherhood had a signature look, it might look like this: a favorite robe, coffee in hand and perhaps a lip gloss somewhere nearby.  Because being a mom is not one thing. It’s everything. It’s a hundred small, meaningful moments that quietly shape the world around her. It’s the kind… Read more »

This Earth Day, we’re proud to work alongside partners who are not only supporting global health programs with (RED), but also investing in sustainable solutions that strengthen communities, protect resources, and build resilience for the future of our planet. Climate change is the largest global health crisis of the 21st… Read more »

Lake Bell, Laura Brown, and Clare Viver joined forces to co-host the second (RED) ‘Auction of Nothing’, once again raising money in support of (RED)’s fight against AIDS. Special guests included (RED)UCATORS Mychal-Bella Bowman & Lexi Underwood, as well as Naomi Scott, Mara Brock Akil, Monica Padman, Shaniqwa Jarvis, Shani… Read more »

International Women’s Day is not just a post. It is not just a quote in a pastel square. It is energy, growth, potential, impact, recognition, gratitude, and power. It is women investing in women in ways that actually matter. And that includes how we shop. For nearly two decades, (RED)… Read more »

When a partner brings both scale and heart, the results speak for themselves.  Since 2014, Bank of America has helped turn partnership into progress, contributing more than $35 million to the Global Fund and proving that purpose can scale when commitment is real. Their support has helped power life-saving programs,… Read more »

(RED) was born in 2006. This year marks our 20th birthday—and a pivotal moment in the fight against AIDS. GENERATION (RED) is a narrative series highlighting the voices of a new generation whose lives have been shaped, directly or indirectly, by (RED)’s impact over the past two decades. This series… Read more »

To celebrate Black History Month, we’ve compiled a list of five books written by notable black authors, jumping from commentaries on racism, the black female experience, family matters, historical events, and even love.

(RED) was founded by Bono and Bobby Shriver at the World Economic Forum in Davos, Switzerland in 2006. Now, 20 years later, (RED) is back in the mountains where it all began to talk about the progress made in the AIDS fight and what’s still needed to overcome the challenges… Read more »

(RED) was founded by Bono and Bobby Shriver at the World Economic Forum in Davos, Switzerland in 2006. Now, 20 years later, (RED) is back in the mountains where it all began to talk about the progress made in the AIDS fight and what’s still needed to overcome the challenges… Read more »

Finding the perfect gift this Valentine’s Day does not have to be stressful. You want something thoughtful, fun, and a little unexpected to make hearts skip a beat. We’re here to help you turn dates, friend hangs, and even solo treat days into moments that warm the heart. Plus, shopping… Read more »

(RED) was founded by Bono and Bobby Shriver at the World Economic Forum in Davos, Switzerland in 2006. Now, 20 years later, (RED) is back in the mountains where it all began to talk about the progress made in the AIDS fight and what’s still needed to overcome the challenges… Read more »

(RED) was founded by Bono and Bobby Shriver at the World Economic Forum in Davos, Switzerland in 2006. Now, 20 years later, (RED) is back in the mountains where it all began to talk about the progress made in the AIDS fight and what’s still needed to overcome the challenges… Read more »

(RED) was founded by Bono and Bobby Shriver at the World Economic Forum in Davos, Switzerland in 2006. Now, 20 years later, (RED) is back in the mountains where it all began to talk about the progress made in the AIDS fight and what’s still needed to overcome the challenges… Read more »

Just in time for (RED)’s 20th birthday year, (RED) and Runner are teeing up a partnership to help fuel life-saving programs. Meet Runner, the modern golf brand founded in 2021 with one bold goal: reinvent the putter and change the way golfers approach their stroke. Now, Runner is teaming up… RED: Precise Putting with a Purpose”>Read more »

(RED) was founded by Bono and Bobby Shriver at the World Economic Forum in Davos, Switzerland in 2006. Now, 20 years later, (RED) is back in the mountains where it all began to talk about the progress made in the AIDS fight and what’s still needed to overcome the challenges… Read more »

(RED) was founded by Bono and Bobby Shriver at the World Economic Forum in Davos, Switzerland in 2006. Now, 20 years later, (RED) is back in the mountains where it all began to talk about the progress made in the AIDS fight and what’s still needed to overcome the challenges… Read more »

(RED), Snapdragon, and Manchester United return for year two to raise awareness and funding for the global fight against health injustice. For the second year in a row, the (RED) logo will appear on the front of Manchester United’s iconic red shirt at two 2026 fixtures: the men’s team match… Read more »

(RED) was founded by Bono and Bobby Shriver at the World Economic Forum in Davos, Switzerland in 2006. Now, 20 years later, (RED) is back in the mountains where it all began to talk about the progress made in the AIDS fight and what’s still needed to overcome the challenges… Read more »

Charles joins (RED) as we head into our 20th year, celebrating over $800 million raised for the Global Fund and more than 350 million people helped, thanks to a host of extraordinary partners and people over the past two decades. (RED) partners include Apple, Beats, Bank of America, Salesforce, Santander,… Read more »

This is a guest (RED)ITORIAL written by Cynthia Kasonde, Medical Laboratory Scientist at Churches Health Association of Zambia and an ambassador of the (RED) and Roche partnership. Remember the first time you walked into a doctor’s office feeling unwell, unsure what was wrong, and tests were ordered to find answers?… Read more »

Electrifying news: Bandit9, the company celebrated for its cutting-edge vehicles that blur the line between science fiction and art, is the latest partner to join the (RED) family in the fight against AIDS. This collaboration introduces the EVE x (RED), a machine born of power and crafted with purpose. Like… Read more »

Looking good shouldn’t just be about selfies and aesthetics. It’s about confidence, joy, and (bonus) making a difference. Enter (RED) fashion: statement pieces, chic accessories, and bold designs that not only elevate your wardrobe but also help save lives. Stand out from the crowd with fashion picks that will turn… Read more »

The Global Fund pools the world’s resources to invest strategically in programs to fight preventable and treatable diseases, like HIV, tuberculosis, and malaria. In a process called “Replenishment,” every 3 years, the organization raises and invests money to build resilient and sustainable systems for health and strengthen pandemic preparedness. Leading… Read more »

World AIDS Day is here, Giving Tuesday is tomorrow, and (RED) partners are lighting up! This season, your actions save lives, whether you’re shopping for gifts to give or get, tapping your phone, or even getting your steps in.  Hypothesis x (RED) Launch “Unbreakable” Video (RED) partner Hypothesis unveiled a… Read more »

Let’s be honest: there are lots of gift guides out there. But ours is a little different… the (RED) holiday gift guide is filled with gifts that give back. Choosing a (RED) gift not only means you’re purchasing a unique product in an iconic color, it also means that you’re… Read more »

This is a guest (RED)ITORIAL written by Connie Mudenda, a longtime (RED) ambassador, health advocate, and AIDS activist. This Friday, world leaders will come together in Johannesburg, South Africa in support of the Global Fund to fight AIDS, TB, and Malaria. The organization’s name is long and calls out three… Read more »

Whether you live for the holidays or avoid them at all costs, (RED) is here to make the end of your year stylish, fun, and positively packed with ways to help save lives! Ahead of World AIDS Day and Giving Tuesday, the (RED) Holiday Edit is back for its third… Read more »

Whether it’s fighting dryness in the winter, protecting against skin damage in the summer, or just adopting a daily regimen to foster a healthy and smooth countenance, a proper skincare routine is essential year round. We’re thrilled to welcome four skincare products to the (RED) family, all designed by socially… RED: Simple, Holistic, Tailored Skincare”>Read more »

Ah, Halloween: a favorite fall holiday filled with candy, spooky activities, costume parties, and trick-or-treaters. However, what isn’t often pictured is the stress that comes with picking your costume. But don’t worry, we’ve made it simple by narrowing it down to one costume theme. This Halloween, clock in as your… RED Scrubs this Halloween”>Read more »

Founded in 2008, Clare V. blends laidback California style with Parisian polish. The result: a bold assortment of handbags, clothing, wallets and small leather goods, jewelry, and other accessories. Supporting their community and the causes they believe in is also central to the brand—both through the use of their voice… Read more »

Every September, world leaders and heads of state gather at the United Nations in New York City in a convening that serves as a “global town hall” for discussing international issues like peace, security, and development. (RED) uses this opportunity to connect with partners and key decision makers that can… Read more »

Every September, world leaders and heads of state gather at the United Nations in New York City in a convening that serves as a “global town hall” for discussing international issues like peace, security, and development. (RED) uses this opportunity to connect with partners and key decision makers that can… Read more »

Every September, world leaders and heads of state gather at the United Nations in New York City in a convening that serves as a “global town hall” for discussing international issues like peace, security, and development. (RED) uses this opportunity to connect with partners and key decision makers that can… Read more »

Big things happened this UNGA week! Last Monday, (RED) announced a pledge of $75 million to the Global Fund over the coming three years, made possible thanks to continued private sector support for the fight against AIDS. (RED)’s pledge is the largest private sector commitment for this eighth Global Fund… Read more »

After the alarm goes off, coffee is often the first thing on the mind. Or, if you’re anything like the (RED) team, you might even be thinking ahead to your morning cup of joe as you’re drifting off to sleep. Our newest partnership with Onyx will have coffee lovers even… RED Coffee”>Read more »

As September kicks off, Back-to-School season officially begins as do the endless school supply lists. Notebooks, pencils, binders… the list  goes on and on. But we’re proposing a different kind of shopping list for the true unsung heroes of Back-To-School season: the parents. These (RED) products will enhance your nightly… Read more »

(RED)UCATOR Chef Hong Thaimee is in the kitchen with Lobos 1707 and (RED), bringing you untamed cocktails to shake up the final moments of summer. When you choose (LOBOS 1707)ᴿᴱᴰ Reposado Tequila, you’re not just opting for bold taste—you’re embarking on a bolder mission in the fight to end AIDS… RED Cocktails with Chef Hong Thaimee”>Read more »

Sunshine, warm weather, and long days are hallmarks of summer, but it’s also time to indulge in some summer shopping! While the season is well on its way, it’s never too late to get yourself  (or a loved one) some summertime essentials. No matter how you want to spend your… Read more »

This is a guest (RED)ITORIAL written by Cynthia Kasonde, Medical Laboratory Scientist at Churches Health Association of Zambia and an ambassador of the (RED) and Roche partnership. The International AIDS Society 2025 Conference on HIV Science, held in Kigali, Rwanda, brought together global experts, researchers, policymakers, and frontline professionals to… Read more »

Designed by women, for women, (RED)’s newest style collaboration with (LA DOUBLEJ)ᴿᴱᴰ highlights the power of sisterhood to address health inequality and save lives. Luxury Milanese fashion house La DoubleJ is launching a limited edition ‘Coupe Rose’ capsule collection, with 100% of profits going to (RED). Founded in 2015 by… RED“>Read more »

What are you doing June 15? Mark your calendars—Father’s Day is fast approaching! This is the perfect opportunity to show Dad how much you care about him, and while a phone call or card are nice gestures, nothing will brighten his day more than a (RED) gift that gives back…. Read more »

Recent policy decisions around foreign aid have not only had an immediate impact on humanitarian initiatives but also brought increased attention to some potentially confusing acronyms. For example, USAID and UNAIDS look and sound similar, but they’re very different organizations. Do you know the difference? We’re here to help break… Read more »

In a groundbreaking collaboration, (RED), Snapdragon, and Manchester United are coming together to drive awareness and funding for the global fight against health injustice. The (RED) logo will appear on the front of Manchester United’s iconic red shirt at two 2025 fixtures: Manchester United vs Arsenal women’s team match on… Read more »

Springtime is upon us, which means it’s time to enjoy the warmer weather and start thinking about Mother’s Day, the perfect opportunity to show the moms in your life just how much they mean to you. Whether you’re shopping for your own mother, a grandmother, a new mom, or a… Read more »

Today, on April 7th, we celebrate World Health Day, a day marked annually to honor the founding of the World Health Organization (WHO). This day serves as an important reminder of the ongoing global health challenges that demand our attention, including ongoing crises like HIV/AIDS. This year’s World Health Day… Read more »

Recent executive orders from the United States administration have raised questions and alarm over global health and the HIV/AIDS fight. With policy rhetoric shifting to an “America First” mentality, many are also curious why the U.S. should support other countries, financially or otherwise. Here is why it’s critically important for… Read more »

UPDATED JUNE 2026 Since (RED)’s founding by Bono and Bobby Shriver in 2006, (RED) has remained committed to fighting injustices that allow pandemics like HIV/AIDS to thrive. To help clarify some myths and fight stigma, we’re breaking down some common misconceptions around the virus. 1. The HIV/AIDS pandemic is over… Read more »

Black History Month isn’t just about remembering—it’s about honoring those who have redefined the status quo and helped others thrive. From historic breakthroughs to ongoing advancements, Black pioneers have led groundbreaking research, fought for health equity, and inspired change in the field of public health. This month, we’re celebrating 10… Read more »

If you’re still looking for just the right Valentine’s Day gift for that special someone in your life, you’ve come to the right place! (RED)UCATOR and actor Dayo Okeniyi has rounded up his favorite (RED) gifts that are sure to impress your significant other, galentine, situationship, or whoever else you… Read more »

All eyes are on our new partnership with luxury eyewear brand AHLEM. Not only are the (AHLEM)ᴿᴱᴰ sunglasses stylish and practical, but they also help fight AIDS and save lives. Founded in Los Angeles in 2014 by Paris-born designer Ahlem Manai-Platt, AHLEM now operates boutiques in Paris, New York, Los… RED: Sunglasses that Save Lives”>Read more »

Every year, millions of women and girls undergo some form of Female Genital Mutilation (FGM), leaving them with lasting physical, emotional, and psychological scars. FGM involves the cutting or altering of female genitalia for non-medical reasons, offering no health benefits. It’s still practiced in over 30 countries, with over 144… Read more »

With Valentine’s Day fast approaching, love may be in the air… why not put it around your neck? We’re proud to announce the Roxanne Assoulin x (RED) partnership, turning Roxanne Assoulin’s iconic puffy heart necklace into a life-saving fashion accessory. 30% of every Roxanne Assoulin x (RED) sale will go… Read more »

This is a guest (RED)ITORIAL written by Pelly Malebe, PhD, Product Manager: Specialized Molecular, Roche Diagnostics in honor of Cervical Cancer Awareness Month. As a (RED) Champion, Pelly helps spread the word about (RED) and Roche’s shared mission to raise awareness around the importance of testing and diagnostics, strengthening healthcare systems, and making preventable… Read more »

The World Economic Forum (WEF) is an annual conference in Davos, Switzerland that brings together global leaders from government, business, academia, and civil society. It’s also the birthplace of (RED), and each year, we return to the Swiss Alps to meet with these leaders and host (RED) Talks discussions to… Read more »

The World Economic Forum (WEF) is an annual conference in Davos, Switzerland that brings together global leaders from government, business, academia, and civil society. It’s also the birthplace of (RED), and each year, we return to the Swiss Alps to meet with these leaders and host (RED) Talks discussions to… Read more »

The World Economic Forum (WEF) is an annual conference in Davos, Switzerland that brings together global leaders from government, business, academia, and civil society. It’s also the birthplace of (RED), and each year, we return to the Swiss Alps to meet with these leaders and host (RED) Talks discussions to… Read more »

Silence your cell phones and settle into your seats because (RED)’s partnership with Alamo Drafthouse, our favorite dine-in cinema, is starting now. From January 22, 2025 through February 28, 2025, every visit to Alamo Drafthouse can be an opportunity to save lives. As part of their “XOXO, Alamo” Valentine’s Day… RED“>Read more »

The World Economic Forum (WEF) is an annual conference in Davos, Switzerland that brings together global leaders from government, business, academia, and civil society. It’s also the birthplace of (RED), and each year, we return to the Swiss Alps to meet with these leaders and host (RED) Talks discussions to… Read more »

(RED), Snapdragon, and Manchester United are coming together to drive awareness and funding for the global fight against health injustice.  For the first time ever, the (RED) logo will appear on the front of Manchester United’s iconic red shirt at two 2025 fixtures; Manchester United vs Arsenal women’s team match… Read more »

Valentine’s Day is often synonymous with romantic gestures and grand displays of affection, but let’s be real—it’s not always about love letters and candlelit dinners. Sometimes, the best kind of love is the love you give yourself.  Whether you’re single, partnered, or navigating a situationship (no judgment), turn February into… Read more »

‘Tis the season for reconnecting with family, friends, and loved ones as we celebrate the holidays and ring in the New Year. Gathering for the holidays can be a heartwarming and special time, but it’s made even better by a thoughtful gift that gives back. We all know that one… Read more »

Is there someone in your life who already seems to own… just about everything? Thankfully, a (RED) product can be a thoughtful way to impress even the hardest people to shop for, all while helping strengthen global health systems. Here are our top (RED) gift picks for the person who… Read more »

Headed to a White Elephant or Yankee Swap party and need just the right gift? These (RED) Gift Picks are thoughtful, easy on the wallet, and sure to brighten the mood! Just don’t be mad if people start fighting over your (RED) gift. Already know how White Elephant works? Skip… Read more »

Whether the holidays bring excitement, stress, or joy, they can be a lot for anyone to handle. Our latest partnership can help with that. Introducing (oHHo)ᴿᴱᴰ: a line of CBD and Hemp Derived THC products perfect for enjoying or gifting this holiday season, and every purchase supports (RED)’s efforts to… RED Collection”>Read more »

The holiday season is finally upon us, and with it comes the magic of twinkling lights, the scent of pine in the air, and the joyful buzz of gift-giving. This year, make gift-giving even better with the (RED) Holiday Edit. For the second year in a row, the (RED) Holiday… Read more »

It’s that time of year again! Each year on December 1st we honor World AIDS Day, an international day dedicated to raising awareness around the AIDS fight. And right on its heels, we also celebrate Giving Tuesday, a global day of giving that takes place on the Tuesday after U.S…. Read more »

We all have that one friend who wears the latest and trendiest fashion pieces, turning heads whenever they enter the room. It can be hard to impress this friend and even tougher to find gifts for them, but with a (RED) style gift pick you can find a unique fashion… Read more »

We all know how important first impressions can be. So go ahead and impress your next guest with a great smelling home, courtesy of a life-saving (AROMA360)ᴿᴱᴰ product! Four of AROMA360’s best-selling and best-smelling products are turning red to help fight global health injustices. An (AROMA360®)ᴿᴱᴰ Mini Pro Scent Diffuser… RED Collection”>Read more »

Just in time for the holiday season, (RED) is proud to introduce our latest, tastiest collaboration: (KREUTHER HANDCRAFTED CHOCOLATE)RED.  This partnership offers up a range of chocolates and chocolate assortments including a 12 pc (RED) Signature Chef’s Selection, 24pc (RED) Signature Chef’s Selection, (RED) Milk Hazelnut Dragees, (RED) Dark Almond… RED“>Read more »

Founded by Savannah Yarborough in 2015, Savas began with the mission to bring out the internal power of every jacket wearer. Now, with the (SAVAS)ᴿᴱᴰ collection, that power can go even further to impact lives around the world. Savas products are artfully crafted from the highest quality materials and hand-tailored… RED Collection”>Read more »

Every marathon has its heroes, and they aren’t just the ones running. With the right sign, you can not only lift the spirits of tired runners but also provide them (and the other spectators) with some comic relief. Whether it’s a witty one-liner, a heartwarming shout-out, or a bold design,… Read more »

It’s that time of year again. We’ve all been there: your friend invites you to a Halloween party this weekend and you realize you haven’t even thought of a costume yet. Don’t fret, we put together some great costume ideas, each with a unique (RED) flair! Whether you’re reviving a… Read more »

Iron is a critical nutrient that helps your blood move oxygen from your lungs to the rest of the body. Iron deficiency anemia is a condition that leads to a reduction in the number of red blood cells. Everyone is susceptible to developing iron deficiency at different times in their… Read more »

This is a guest (RED)ITORIAL written by Pelly Malebe, PhD, Product Manager: Specialized Molecular, Roche Diagnostics. As a (RED) Champion, Pelly helps spread the word about (RED) and Roche’s shared mission to raise awareness around the importance of testing and diagnostics, strengthening healthcare systems, and empowering women and girls to… Read more »

When it comes to childhood adventures, few things can match the thrill of riding a bike. The wind in your hair, the freedom of the open road, and the joy of exploring the great outdoors—experiences that shape memories for a lifetime. That’s where woom comes in, a globally-acclaimed children’s bicycle… RED Bikes”>Read more »

Monday at the Clinton Global Initiative annual meeting during UN General Assembly week in NYC, Laura Brown, Chair of the (RED) Creative Council, and global icon, Iman, announced the DISCOVE(RED) fashion prize. Launching early 2025 to fight AIDS and spotlight the next gen of fashion design from across Africa, stay… Read more »

What is (PRODUCT)ᴿᴱᴰ? You might have noticed (PRODUCT)ᴿᴱᴰ printed on the back of an iPhone, or a brand name inside red parentheses on anything from a red-colored wallet, to a kitchen device, to a clothing label, to a car… but what does it actually mean? These symbols indicate that a… RED?: The Meaning Behind The Color”>Read more »

The (RED) Song of Summer is the only “song of summer” process that is algorithmically curated, analytically based and selected by you the listener, electrified by Fiat. It’s data from streaming platforms like Apple Music, charts like Billboard, social sentiment and virality that crosses cultures and borders. Then (RED) gives you the opportunity to vote for the title of “Song of the Summer.”

Since 2020, Roche and (RED) have worked together to raise awareness about the importance of diagnostics and testing in the global fight against preventable and treatable disease.  Preventable disease continues to heavily burden health systems, communities, and economies, particularly in low- and middle-income countries. While decades of investment have enabled… Read more »

This is a guest (RED)ITORIAL written by Dr. Herry Mapesi, Medical Lead, Pan Africa – Infectious Diseases, Roche Kenya. As a (RED) Champion, Herry helps spread the word about (RED) and Roche’s shared mission to raise awareness around the importance of testing in the fight against AIDS. Hope, community empowerment,… Read more »

Some estimates say that you’ll meet 80,000 people in your lifetime, but only a small handful of these people leave a lasting impact. Those who leave a mark on you deserve to be properly honored. That’s where the iconic Thebe Magugu Heirloom II Collection comes in. We’re thrilled to introduce… RED Heirloom II Collection”>Read more »

The summer season is in full swing and many of us are looking at the calendar and wondering: how can I make the coming weeks really count? We get it, it can be hard to strike the balance of taking a much-needed break without letting summer idly pass you by…. Read more »

Introducing the new (RED) Creative Council, a group of brilliant individuals leading in their fields—from fashion to photography and film, design to journalism, management, and more—coming together to support (RED) in its mission to make preventable and treatable disease preventable and treatable for everyone. Chaired by Laura Brown, founder, LB… Read more »

June is a big month at (RED)—not only is it Pride Month, but it’s also the anniversary of the month in which AIDS was first discovered in 1981. Thanks to tireless research from scientists, including those from Merck (known as MSD outside the U.S. and Canada), AIDS has been preventable… Read more »

Hey New York City, come hang out with (RED) and Panasonic this weekend (June 14th-16th) at the House of (RED)! Stop by any time from 11am-4pm daily at 27 Mercer Street in SoHo. Step into a captivating, shoppable pop-up and explore the house. Lounge in our cozy living room with… Read more »

As we thaw out our summer outfits and take on the Pride celebrations, let’s not forget about Dad! Father’s Day is the perfect opportunity to honor the incredible dads in our lives, and what better way to show your appreciation than with a gift that also makes a difference? While… Read more »

Gorgeous summer weather calls for gorgeous summer accessories. We’re thrilled to announce the launch of our new partnership with Australia-based fashion and lifestyle brand, ZIMMERMANN. Known for its sophisticated and stylish ready-to-wear pieces and signature prints, ZIMMERMANN has garnered a global following among fashion enthusiasts and celebrities alike. Together, we’ve… Read more »

Roche and (RED) have joined forces on a shared mission to raise awareness about the significance of diagnostics and ongoing testing in the global fight against HIV/AIDS. Over the past year, we’ve teamed up with a group of awesome social media creators to drive urgency around the HIV/AIDS fight and… Read more »

This National Wine Day, (RED) is proud to announce the launch of our latest collaboration with—you guessed it—a wine partner! Laithwaites is a family-owned wine curation and delivery service founded in 1969 and each year, the team’s wine experts scour the world’s wine regions and taste over 40,000 wines, selecting… RED Wines”>Read more »

With immense progress made in HIV/AIDS care in recent years, new terms and phrases have also emerged. If you’ve seen some unfamiliar words or phrases in the news, in conversations online, or even in pharmaceutical commercials, have no fear! We’re breaking down 4 of the most commonly used terms in… Read more »

The flowers are starting to poke through the cracks on the sidewalk in New York City, which not only means that spring is officially here, but also that Mother’s Day is upon us! Allow us to wish all the Moms out there a very Happy Mother’s Day! We hope you get… Read more »

When it comes to making a delicious cocktail, sometimes simplicity is key. This summer, instead of trying to track down those niche ingredients you can’t pronounce, go back to basics with these 3-ingredient (LOBOS 1707)ᴿᴱᴰ Reposado Tequila cocktails that are sure to impress.

Today, April 7, is World Health Day. Celebrated each year on the anniversary of the founding of the World Health Organization (WHO), World Health Day is an opportunity to spread awareness around global health issues, including crises like AIDS, that continue to persist. This year’s World Health Day theme, “My… Read more »

After months of anticipation, the (LOBOS 1707)ᴿᴱᴰ Reposado Tequila has officially arrived.  Lobos 1707 has proudly joined (RED) in the fight to end AIDS and the injustices that allow pandemics to thrive, turning their award-winning reposado tequila into a force for good. Through this partnership, Lobos 1707 has committed $100,000… RED“>Read more »

We’re less than one month away from the Boston Marathon®—widely considered to be one of the most difficult annual marathon routes due to a stretch of difficult hills toward the end. However, those hills aren’t stopping our amazing (RED) Runners from taking on the challenge. Four individuals have been training… Read more »

(RED) is back in Davos, Switzerland for the 2024 World Economic Forum, a global convening of leaders to discuss the most pressing issues facing the planet. In this special (RED) Talks conversation at Davos, Jennifer Lotito, President and COO of (RED), talks to Richard Lui, reporter for MSNBC, about what… Read more »

Today, March 8th, is International Women’s Day, a global holiday to celebrate women’s achievements, raise awareness around discrimination, and take action to drive gender equality. This year, (RED) is marking IWD with a new product collaboration, a (RED)UCATOR announcement, and a video honoring the women leading the charge in the… Read more »

In West Philadelphia born and raised, the original fresh prince of fashion was born today. Willi Smith was a true visionary iconic designer whose designs helped birth what was then a new concept called streetwear—though he preferred calling it street couture. His WilliWear line married comfort, fun, and high fashion… Read more »

Every February, the United States celebrates Black History Month—a time to recognize and honor the invaluable contributions, rich cultural heritage, and sacrifices of African Americans throughout our nation’s history. As we embark on this journey of remembrance and reflection, there’s no better time to explore and appreciate the wealth of… Read more »

This is a guest blog post by (RED) President and COO Jennifer Lotito The new year is a time for new beginnings and renewed optimism. And one area that’s filling (RED) with hope is the progress we’ve seen in global health, especially among children. Consider this: In 1950, one in… Read more »

Let’s face it—Valentine’s Day isn’t always as straightforward as we’d like it to be, especially while navigating those oh-so-familiar situationships. For those without a clear label, gifting can be tricky, but we’ve got your back with our 2024 Valentine’s Day gift picks. Unlike in that unpredictable situationship, we know how… Read more »

Though we’ve made tremendous progress in the fight against HIV/AIDS in sub-Saharan Africa, progress in Latin America is lagging tremendously. The region faces a range of issues, including limited access to healthcare in remote areas, stigma,  and discrimination that discourages testing and treatment, and rising numbers of new infections among… Read more »

(RED) is back in Davos, Switzerland for the 2024 World Economic Forum, a global convening of leaders to discuss the most pressing issues facing the planet. In this episode of (RED) Talks at Davos 2024, Jennifer Lotito spoke to Zipline’s Miki Sofer about the company’s operations and commitment to delivering… Read more »

(RED) is back in Davos, Switzerland for the 2024 World Economic Forum, a global convening of leaders to discuss the most pressing issues facing the planet. In this episode of (RED) Talks at Davos 2024, Joni Zurawinski, Director, Access Partnerships LMICs at Roche Diagnostics, chatted with (RED)’s Jennifer Lotito for… Read more »

(RED) is back in Davos, Switzerland for the 2024 World Economic Forum, a global convening of leaders to discuss the most pressing issues facing the planet. In this episode of (RED) Talks at Davos 2024, Murray Aitken, Executive Director of the IQVIA Institute for Human Data Science, joined (RED) President… Read more »

(RED) is back in Davos, Switzerland for the 2024 World Economic Forum, a global convening of leaders to discuss the most pressing issues facing the planet. In this episode of (RED) Talks at Davos 2024, Murray Aitken, Executive Director of the IQVIA Institute for Human Data Science, joined (RED) President… Read more »

As we bid farewell to 2023 and begin our 2024 journey, we can’t help but reflect on all that (RED) accomplished last year with the help of our incredible partners and supporters. With new partnership launches, iconic events, awesome content collaborations, and more, 2023 was one of our most impactful… Read more »

We’re heading into 2024 with a new episode of (RED) Talks, our digital series of frank conversations exploring the current state of the fight against HIV/AIDS, its impact on marginalized communities, and present opportunities to shine a spotlight on the need for investment. In this episode of (RED) Talks, (RED)… Read more »

We’re back with another episode of (RED) Talks, our digital series of frank conversations exploring the current state of the fight against HIV/AIDS, its impact on marginalized communities, and present opportunities to shine a spotlight on the need for investment. In our final (RED) Talks episode of the year, Jennifer… Read more »

In April 2023, top Apex Legends players, amateurs, and celebrities united to game, entertain, and support the fight against AIDS. Thanks to the incredible Apex community, (RED) partners, and the team at Apex Rising, the event was a smashing success, raising hundreds of thousands of dollars in just two nights…. Read more »

Still searching for great holiday gifts? Look no further. We’ve asked some of our fellows at (RED) HQ to recommend their favorite (RED) holiday gift picks of the season. No matter who you’re shopping for, this gift guide has a little bit of everything. Plus, every (RED) product purchase helps… Read more »

Last night, Lake Bell and Laura Brown co-hosted a very special ‘Auction of Nothing’, in support of (RED) and the fight to end AIDS. Melissa McCarthy, Sarah Silverman, Allison Janney, Reggie Watts, Kiernan Shipka, Lily Rabe, Michaela Watkins and Lindsay Sloane, and many others gathered at Grandmaster Recorders in Hollywood,… Read more »

December 1st is World AIDS Day, an international day dedicated to raising awareness around the AIDS pandemic. This year, (RED) partners and supporters came together to bring you powerful new ways to CHOOSE (RED) SAVE LIVES on World AIDS Day and throughout the holiday season. Apple Offers Many Ways to… Read more »

In celebration of World AIDS Day, Peloton and (RED) invite you to the (RED) Run. Join (RED)UCATOR Phoebe Robinson and Peloton’s Jeffrey McEachern as they hit the Tread for a special class premiering on on December 1st at 8:30 am ET/1:30 pm GMT. Work up a sweat with the Peloton community while learning… Read more »

Can you feel it? The holiday season is upon us! We adore the holidays because they’re not only a chance to show friends and family some love, but also to give meaningful gifts that make a positive impact in the world. This year, we’re taking things to the next level… Read more »

With Thanksgiving behind us, we’ve officially entered the holiday season! …And with the holiday season comes holiday shopping. We all have that one person on our lists who is impossible to shop for—whether they seemingly have everything, or are just downright picky (and not afraid to tell you so). We’ve… Read more »

Comedian, actress, writer, and (RED)UCATOR Phoebe Robinson is lacing up her running shoes to raise money for (RED)! Last week, Phoebe announced that she’ll be running the Boston Marathon on April 15th, 2024 with the goal of raising $10K. To sponsor Phoebe and contribute to (RED)’s fight against AIDS, click… Read more »

Introducing the (RED) Holiday Edit: your definitive guide to giving, gifting, and saving lives this holiday season. This campaign is generously supported by Merck (known as MSD outside the U.S. and Canada).

In this episode of (RED) Talks, we sat down with Bernard Colombo, President of Roche Diagnostics for the Europe, Middle East, Africa and Latin America Region, to discuss Roche’s efforts to raise awareness around the importance of testing and diagnostics in fighting pandemics.

International Day of the Girl is celebrated annually on the 11th of October. With the goal of promoting girl’s empowerment and fulfillment of their human rights, the day also highlights the challenges that girls face all over the world. Every week, 4,000 adolescent girls and young women acquire HIV. Of… Read more »

In this episode of (RED) Talks, (RED) President and COO, Jennifer Lotito is accompanied by Cathy Ferrier, Head of Positive Action, @ViiV Healthcare, Rukia Männikkö, Community, Rights and Gender Regional Advisor & Focal Point for Africa and Middle East, @The Global Fund, Yacine Djibo, Executive Director, Speak Up Africa, and Millicent Sethaile, HER Voice Ambassador, Botswana, to explore the work that is being done to end HIV and AIDS in adolescent girls and young women.

We all have moments in our day when we’re occupied physically, but free to listen. Don’t get us wrong, we fully support your right to put on Taylor’s album for the millionth time, but maybe there are other things that could be worth listening to…? Whether you’re going for a… Read more »

After the strong response last year, we knew we had to ask again. And so, back by popular demand, (RED) posed an easy but divisive question to our followers… what track should be crowned 2023’s Song of the Summer? The poll honed in on 32 songs involving 41 musical artists,… Read more »

You know when you have a work event, a friend’s birthday party, a cousin’s baby shower, and tickets to a concert all on the same day? We’ve had a week full of those days here at (RED)! While world leaders met at the United Nations this week for the 78th… Read more »

The newest life-saving Apple Watch has arrived! Today, Apple announced the advanced new Apple Watch Series 9 (PRODUCT)ᴿᴱᴰ, bringing increased performance and capabilities to the world’s best-selling watch.

As we near the transition from hot summer days to chilly autumn nights, there’s no better way to appreciate the last morsels of summer than with a Labor Day picnic. If a grill isn’t at your disposal, don’t worry—we’ve gathered our favorite summery recipes to make in advance using the… Read more »

In this episode of (RED) Talks, (RED) President and COO, Jennifer Lotito and CEO of @ViiVhealthcareHIV and President of GSK Global Health, Deborah Waterhouse discuss the power of partnership in the fight against HIV and AIDS.

Months shy of graduating from University of Wolverhampton, Tolu “Eros” Erogbogbo took a leap of faith. At age 21, he decided to follow his love for food, drop out of college and return home to Lagos, Nigeria to open his very own restaurant. “My food has always brought people together,” said Erogbogbo…. Read more »

Regardless of what we read, watch, and listen to, none of us will ever understand the ins and outs of a community quite like those who are actually part of it. This is why The Global Fund and (RED) believe in the importance of community-led responses in the fight against… Read more »

June 5th, 1981 marked the first official report of what would later be known as AIDS. At the time there was a severe lack of information and widespread uncertainty. Merck (known as MSD outside the U.S. and Canada) sprang into action quickly with the launch of their HIV research program… Read more »

Not sure about you, but we find that dads can sometimes be impossible to shop for. If that resonates with you, don’t worry, we’ve got your back with some amazing gift suggestions that will show Dad how much you care! And (RED) gifts hit different because every purchase helps fight… Read more »

Last month, Laura Brown—former editor-in-chief of InStyle magazine and Chair of the new (RED) Creative Council—traveled to South Africa to see (RED)’s impact on the ground. Feeling inspired by her trip, Brown decided to do what she does best and write about her eye-opening experience. “In the United States, we… Read more »

In this episode of (RED) Talks, (RED) President and COO Jennifer Lotito and Jenny Cozins, Director, Strategic Partnerships- Positive Action, ViiV Healthcare, discuss harm reduction in the AIDS fight, and efforts to reduce the risks associated with drug use that increase HIV infection rates.

Happy Mother’s Day to all of the mothers out there! Whether you are a mom of children, pets, or plants, are a soon-to-be mother, or have lost a child, we are sending you extra love.  If you’re stuck on what to get any of the moms in your life for… Read more »

Today, March 8th, is International Women’s Day, a global holiday to celebrate women’s achievements, raise awareness around discrimination, and take action to drive gender equality. (RED) and our partners are proud to support the incredible female healthcare workers and activists who are making the world a smarter, safer, and healthier… Read more »

You may have heard of PrEP, but how much do you really know about it? We’ve broken down the basics: 1. What is PreP? PrEP stands for pre-exposure prophylaxis. It’s a medication that prevents people who are HIV-negative from acquiring HIV. Ensuring access to PrEP is part of a comprehensive… Read more »

So it’s officially Valentine’s season. Whether you love Valentine’s Day or love to hate it, you may still be in search of the perfect gift for a partner, a best friend, or yourself. This Valentine’s Day, spread even more love by giving a (RED) gift that saves lives. With dozens… Read more »

Though it may feel like you just finished holiday gift shopping, Valentine’s Day is already right around the corner. This year, rather than waiting until the last minute and buying whatever stuffed animal is left on the drug store shelf, get your loved ones a Valentine’s Day gift that actually… RED Gift This Valentine’s Day?”>Read more »

In the fourth episode of (RED) Talks, (RED) President and COO, Jennifer Lotito and CEO & Co-founder of The Honey Pot Company, Beatrice Dixon, share a powerful conversation about global health inequalities.

This is a guest blog post by (RED)UCATOR Dayo Okeniyi. You may know me as an actor, advocate and dedicated (RED)UCATOR, but I also love to give gifts with purpose. This holiday season, I’m making sure all my friends and family are supporting (RED); Founded by Bono and Bobby Shriver… Read more »

December 1st honored World AIDS Day, an international day dedicated to raising awareness around the AIDS pandemic.This year, (RED) partners and supporters introduced more ways than ever to CHOOSE (RED) SAVE LIVES on World AIDS Day and throughout the month of December. Join us in the fight to end AIDS… Read more »

Calling all gamers! On December 1st, (RED) is kicking off a season of fundraising to fight COVID with The (RED) Creator Cup. What Is the (RED) Creator Cup? The (RED) Creator Cup is a special livestream gaming event on Twitch and YouTube, bringing together creators, influencers and fans across the… Read more »

We love the idea of the holidays—getting together with family and friends, eating delicious homemade meals, exchanging gifts, and celebrating the season. But let’s be honest… the holidays can be stressful when you’re responsible for any of the cooking. To help ease your holiday stress, we’ve pulled together a collection… Read more »

Today, Santander Asset Management launched Santander Prosperity, its first social investment fund classified under article 9 of the Sustainable Finance Disclosure Regulation (SFDR). Formed in collaboration with (RED), the fund will invest in multi-theme, global equities of innovative companies whose products and services aim to tackle challenges in health and… Read more »

Need a breath of fresh air? (RED)’s newest partnership has you covered. We’re so excited to announce we’ve joined forces with Levoit, the #1 selling air purifier brand in the US! Together, we’re (RED)EFINING Fresh Air with the new (LEVOIT)ᴿᴱᴰ Core 400s air purifier. With powerful H13 True HEPA filtration,… Read more »

The Global Fund’s 7th Replenishment week was one for the books! (RED) joined world leaders, private sector companies, and community organizations in New York City to pledge a record level of support for the Global Fund to Fight AIDS, TB, and Malaria. The total of more than US$14.25 billion (yes,… Read more »

Today is International Podcast Day, so listen up! With everything going on in the world right now, there has never been a more important time to get informed on social justice issues. Luckily, podcasts make it easy to educate yourself. Next time you’re cooking dinner, folding laundry, or going for… Read more »

Over the last 15 years, (RED) partnerships have empowered supporters to EAT (RED), DANCE (RED), SHOP (RED), PAINT (RED), FLY (RED), RIDE (RED), and more to support the fight against pandemics. Now, for the first time ever, get ready to DRIVE (RED). With COVID threatening years’ worth of progress in… Read more »

Just the kind of news we needed to help cure those end-of-summer blues! Earlier today, Apple introduced two new life-saving (RED) products, iPhone 14 (PRODUCT)RED and iPhone 14 Plus  (PRODUCT)RED. Featuring a 6.1-inch display on iPhone 14 and the new, larger 6.7-inch display on iPhone 14 Plus, both come with… RED & iPhone 14 Plus (PRODUCT)RED“>Read more »

The newest (PRODUCT)RED Apple Watch is here! Today, Apple revealed the Apple Watch Series 8 (PRODUCT)RED. The device offers groundbreaking technology including critical safety features, improved health tracking capabilities, all-day battery life, and so much more. In addition to helping you live a healthier life, the Apple Watch Series 8… RED“>Read more »