BECOME A (RED) PARTNER

(RED) partners with world’s most dynamic and iconic brands. Through marketing campaigns, storytelling, and products, (RED) partnerships inspire millions of customers to help save lives.

Reach Out to Our Partnerships Team

Become a partner

Join the (RED) family of brands and inspire your customers with a partnership that helps save lives.

Join the (RED) family of brands and inspire your customers with a partnership that helps save lives.

THE ROSTER

FEATURED Partners

FEATURED Partners

FEATURED Partners

FEATURED Partners

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HOW DOES (RED) WORK?

HOW DOES
(RED) WORK?

(RED) partners with brands and people to fund the Global Fund’s fight against AIDS.

(PRODUCT)RED items floating against a blue sky, including a red Fiat 500e, a Vespa scooter, a woom bike, skincare bottles and a smiley cushion

Step One

You shop (RED) or donate

When you choose (RED) products or donate, your action supports the fight against AIDS.

(PRODUCT)RED items floating against a blue sky, including a red Fiat 500e, a Vespa scooter, a woom bike, skincare bottles and a smiley cushion

Step One

You shop (RED) or donate

When you choose (RED) products or donate, your action supports the fight against AIDS.

(PRODUCT)RED items floating against a blue sky, including a red Fiat 500e, a Vespa scooter, a woom bike, skincare bottles and a smiley cushion

Step One

You shop (RED) or donate

When you choose (RED) products or donate, your action supports the fight against AIDS.

A collage of (RED) partner campaign moments: an #ENDAIDS cap, Polaroid photographs, concert footage and city billboards

Step Two

Partners give their share

(RED) partners contribute a portion of proceeds or direct funding to the Global Fund.

A collage of (RED) partner campaign moments: an #ENDAIDS cap, Polaroid photographs, concert footage and city billboards

Step Two

Partners give their share

(RED) partners contribute a portion of proceeds or direct funding to the Global Fund.

A collage of (RED) partner campaign moments: an #ENDAIDS cap, Polaroid photographs, concert footage and city billboards

Step Two

Partners give their share

(RED) partners contribute a portion of proceeds or direct funding to the Global Fund.

A community health worker leading an outdoor session with a group of young people in matching blue t-shirts

Step Three

The Global Fund invests

The Global Fund invests the money in locally led HIV prevention, testing, treatment, and care.

A community health worker leading an outdoor session with a group of young people in matching blue t-shirts

Step Three

The Global Fund invests

The Global Fund invests the money in locally led HIV prevention, testing, treatment, and care.

A community health worker leading an outdoor session with a group of young people in matching blue t-shirts

Step Three

The Global Fund invests

The Global Fund invests the money in locally led HIV prevention, testing, treatment, and care.

A young woman in a school uniform embracing a small boy outdoors in bright sunlight

Step Four

Lives are saved

These programs help prevent new infections and expand access to lifesaving HIV treatment.

A young woman in a school uniform embracing a small boy outdoors in bright sunlight

Step Four

Lives are saved

These programs help prevent new infections and expand access to lifesaving HIV treatment.

A young woman in a school uniform embracing a small boy outdoors in bright sunlight

Step Four

Lives are saved

These programs help prevent new infections and expand access to lifesaving HIV treatment.

(RED)itorial

PARTNER Stories

Featured stories from official (RED) partners.

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The Future of Home Cooking Is (T-fal)RED

Partnership

The Future of Home Cooking Is (T-fal)RED

Jun

2026

2 MIN READ

Celebrating Black Icons Who Are Shaping The Future

Partnership

Celebrating Black Icons Who Are Shaping The Future

Jun

2026

3 MIN READ

Introducing (SMILEY®)RED: A Partnership that Shares Smiles and Saves Lives

Partnership

Introducing (SMILEY®)RED: A Partnership that Shares Smiles and Saves Lives

Jun

2026

1 MIN READ