Research shows that when we smile, our brains release dopamine, serotonin, and endorphins, reducing stress, boosting immunity, and spreading wellbeing to everyone around us. Smiling is one of the simplest tools we have for good. So imagine what happens when the world’s most recognized symbol of positivity joins forces with an organization known for its work as a force for change.

This year, for the first time in its history, Smiley® is turning (RED). A Smiley® Sha(RED) is a growing collection of limited-edition products, from bold reusable totes to luxurious wool blankets and cushion covers. Each item is designed to bring joy into your everyday, all whilst supporting something more meaningful.

Every purchase supports (RED)’s efforts to fight HIV/AIDS and strengthen healthcare systems worldwide. This partnership celebrating (RED)’s 20th birthday serves as a signal of hope for what’s to come and a sign that through collaboration, we can all do more.