HookPoint Opiniões 

Wow! One of the most informative & relatable experts in this field. I will NOT look at short form videos the same. He showed me so much about the psychology of being viral and he has proof of concept with companies and personalities big and small.

You show up and they guide you thru the process of content making and what makes a viral video. There is a science to it. I have throughly loved the process and the knowledge I received. This process has taken me to the next step in my content creation.

Michael was a great coach—encouraging, knowledgeable, and easy to work with. He helped break down complex concepts and gave actionable feedback that really improved our understanding of content analysis and content creation. Overall, a very positive experience!

Hookpoint and Michael were an absolute dream to work with. The level of insight and analysis are hard to compare with anything else, because so few people are capable of the level of detail they go into.

Michael is frickin awesome!!!!! Great insights and killer personality. Always has great delivery of information.

I’ve just completed my 8th week of Hookpoint Premiere consulting and it has been an incredibly eye opening experience.

The sessions were well spread out with tons of practical examples and worksheets.

Michael my VCM guide was a wealth of knowledge and information. He answered each an every question I had thorougly and was of great support throughout the entire process. Highly recommend this training.

Michael and Derrick were super useful to work with! Gave me so many useful takeaways to apply to our content immediately

Michael is the best!!! He’s incredibly knowledgeable about everything social media and has spent so much time answering every question to make sure we’re supported. The strategies we’ve discussed are already paying off!

As someone who has been involved with developing marketing strategies for over a decade, Michael demystified the content creation process. The best part is that these learnings can be translated across any industry! Thank you!

We had a great experience going through ideation and format process with Micheal. He was extremely informative and taught us how to thoroughly analyze the content that we want to create for our company. We’re really grateful we took the time to learn the Hookpoint process because we ended up gaining a ton of knowledge and a better idea of how we can maximize our content creation.

Honestly it was great. Going through everything and understanding how virality works has been awesome. I would highly recommend them

Had an introduction call. I found his behavior disrespectful, keep laughing at your questions, ridiculing. Ended the call half way because his behavior!

Partnering with Hookpoint is a game changer. Our team worked with Luke to find the right content format. He didn’t just give us a template and leave us on our own. He spent adequate time to help us learn how to craft compelling hooks and then write engaging content. He also provided tips for filming & post production, helped us find the right resources and kept the feedback loop for reviewing published content short. Regardless of where you’re at in your Content journey, these guys will take YOU to the NEXT LEVEL guaranteed!

Brendan was so helpful and clear in his explanation and advice. I feel inspired to use his guidance in my posts going forward.

After attending an online session with Brendan as part of the MindValley group, i applied his methods to one of my clients videos. The videos were stuck on the 200 mark with little or no engagement. I kid you you not, within 24 hours one of my videos got 1.2k views and its still growing. Thank you. Thank you and Thank you. I am literally studying formats like a scholar of history studies battles.

The course was very helpful for our business. For a few years now, we have maintained a consistent social media presence without consistently achieving viral videos. Hookpoint gave us the tools to analyze and understand why videos go viral, along with a framework for creating multiple million-view videos.

Our coach was great—making everything easy to understand and completely changing our perspective on social media. Instead of just throwing things at the wall and seeing what sticks, we now have a clear plan based on understanding human attention and how it affects the performance of a social media video

Brendan’s “5 Biggest Lies in Social Media” talk was a refreshing wake-up call. He breaks down virality not as luck, but as a system rooted in storytelling, strategy, and understanding how algorithms really work. The session gave me actionable insights I’m already applying to build better content, faster. His approach to “think like a system” and “lead with great storytelling” is a game-changer. Highly recommended for anyone serious about scaling with purpose.

The Ask the Experts event is well hosted and moderated. I never feel intimidated to ask a question in the environment that you've created. It's a pleasure to see a mixture of people at different points in their journey. The insights the analysts provide reinforce the methods taught in the course through exposure to their thought processes. Well done.

I've had such a fantastic experience with Hook Point and specially in relation to a recent campaign working with Jack. His attention to detail was super and the tools he gave me to take action has transformed my business. I am so glad to have discovered Hook Point and I consider Jack to be a mentor for me and my growth.

Had a very helpful session today. Jake is fantastic! He gave me some great advice which I'm looking forward to implementing.

Hookpoint gave a great presentation up front, and then when they sent me their "Custom Strategy Plan", it will be a generic template based upon some of the influencers you like, or the ones they suggest.
For me, they gave little effort to really understand my business, which is really simple, but they failed to give me a plan or strategy that was useable by me.
And when I complained several times asking for more, they said no, that was the strategy and I was stuck with it. Since they lock you in with their 20 page contract, there's no way to get out of it, and I was forced to pay $10,000 for the same information you can get from ChatGPT for free.
This now feels like I was completely oversold and underdelivered by this company, and now I am out $10,000 and still do not have a workable strategy, and they won't return my calls or emails, and they won't even complete the course as outlined in the sales agreement. I have heard the same account from many people lately so I know I'm not alone.
I spoke with another one of their sales people that admitted the high price was their tactic to make you accountable to do the work, and acknowledged the deliverables were not worth this much.
My warning, stay away, and this is just based upon my experience but just warning to doo your homework before they Hook you in.