HookPoint Opiniões 

Essential to my company success

The folks at Hookpoint are top notch, and can really help with any company who is looking to grow their reach on social media. They taught me how to watch social media to understand virality, so I could recreate it myself, instead of just helping make generic posts. Would highly recommend to others.

Working with Hook Point & with Andrew has been the best investment I've made in my business this year. Social media always felt like a language I couldn't speak (even as a tech-savvy millenial) and it frustrated me that other people seemed to crush it but I was flailing and not understanding why. Andrew has helped me to speak the language. More importantly he's been encouraging, patient, supportive, responsive, and kind along the way. His presence made me feel like I could be successful with social media-- and I have been! Cracking social media has been a personal and professional goal of mine for 5+ years and with Andrew's support I've finally gotten there. I'd gladly take one of his pep talks every day of my life. I can't recommend Hook Point enough, truly.

I’ve had a really incredible experience with Hook Point over the last 18 months. What started as an idea for content that I wanted to explore turned into a transformative education on what works, why it works, and how to build a repeatable system around it.

It’s hard to pinpoint just one thing that makes Hook Point so good, but it’s clear they are among the very few agencies that truly understand the content game and can back it up with strategy, data, and real-world results. They don’t just give you theories; they give you frameworks you can actually use and then help you refine them in real time as you test, learn, and iterate.

Michael in particular has been an incredible coach and partner. If you get the chance to work with Hook Point, I highly recommend working with him. That’s not to take anything away from the rest of the team, but Michael is a standout: thoughtful, sharp, and brutally honest in the best possible way. He listens carefully, challenges your assumptions, and pushes you to think in terms of clear hooks, structured storytelling, and scalable systems instead of random content ideas.

I’ve put what we’ve learned into practice and have achieved the goals I originally set for our content, both in terms of performance metrics and in the quality of what we publish. More importantly, I now feel like I understand why things work, which means I’m not guessing anymore. That confidence and clarity alone has been worth the investment.

If you’re serious about content, tired of guesswork, and want a partner that actually knows what they’re doing, Hook Point is absolutely worth it.

Andrew was a great coach, very responsive and timely. He was great at explaining things and had a warm personality.

Working with Hook Point changed the trajectory of my business and honestly, my life.

Before their framework, I was posting consistently, but I didn’t fully understand how to communicate the deeper message behind what I was building. They didn’t just teach hooks, they taught clarity. They helped me articulate ideas in a way that cut through noise without compromising integrity.

Since applying their methodology, Muskoka Puppy Yoga has reached hundreds of millions of views. But what mattered more to me was this: the right people started finding us. People who needed safety, joy, and nervous-system regulation through our work.

Hook Point gave me language and structure. They helped me see that virality isn’t luck, it’s a process, specificity, and courage.

If you’re building something meaningful and you want your message to land without feeling salesy or performative, their training is powerful and exactly what you need!

I’m deeply grateful for what it unlocked in me, not just as a founder, but as a communicator.

Derrien and Andrew are super passionate and knowledgeable on everything Hook Point and Social Media related. They always show up and know what to do to keep the crowd engaged. They listen to feedback and are honest when they don't know something. Have gotten millions of views because of them. HIGHLY recommend.

Michael was helpful and gave great tips, and very patient with our questions, staying overtime when he could to answer them all. Great trainer!

Hookpoint have helped us better understand the nuances of increasing reach and engagement when working with niche subject matter. The weekly support calls have been particularly valuable, allowing the team to share work live and receive real-time feedback on valuable hooks during both the strategy and creation phases. I would confidently recommend their services.

After having read the book "Hook Point" by Brendan Kane, I decided to take things one step further and enroll in coaching. Needless to say, I consider it to have been one of the best decisions I made in my life..
Considering the times we live in and the environment of business and life in general, I consider the skills that I learned thanks to Brendan not only invaluable but indispensable in today's world..! Totally recommended:)

Working with Hook Point over the past 8 weeks has been an absolute game-changer for me. From day one, Michael's guidance was not only insightful but genuinely empowering. He wasn't just there to deliver information—he truly cared about my growth, success, and confidence as a content creator.

What stood out the most was Michael's authenticity. His approach felt personal and intentional—he really took the time to understand my goals and helped me build a strategy that felt aligned with me. The knowledge and tools I gained during this experience are things I’ll carry with me for the rest of my creative journey.

It can be challenging to keep up with the assignments each week, but if you're serious about understanding the approach to good content creation, and want to work with someone who truly gets it, and actually cares, Michael and the Hook Point team are second to none.

Micheal, is an outstanding instructor, he explained the process of making content simplistic and was great with helping, redirecting on many aspects of what makes content creation the exception. I LOVE that he teaches with ease to help people understand just what and how content creation is perfected to get the results, I seek. I LOVE the Hook Point team, this experience has prepared me to focus on the lessons to gain the attention of so many that need help, advice or encouragement for life’s journey, to heal, or communication with other or understanding behaviors, etc.. Thos content creation class I recommend all to take who really want to understand what real content creation is. I am SO grateful.

Had a great experience with Michael

It was all hype. After paying a huge amount of money, all I got were spreadsheets and recycled videos.
No real support. No real value. The concept was good, but you are left trying to figure it all out by yourself. I'm mad at myself for being talked into this program.
It was discouraging, and honestly, I wish I had spent my hard-earned money on anything else.
AFTER HOOK POINT RESPONSE: My response: It was anything but organized for me. It was so chaotic, confusing, and demoralizing. One pre-recorded video after the next left me questioning what I was even watching and how to actually proceed. I'm not saying you haven't helped certain businesses; I'm saying the hype was truly a letdown after paying a large sum of money. I expected so much more guidance, but instead, it left me very discouraged as I stared at spreadsheets. So disappointing to spend so much money.

I started by reading Brendan's book "The Hook Point" (which I HIGHLY recommend if you haven't read already). It was amazing and fundametnally changed my views on how to create hooks that stick people's attention.

Everything else that Brendan and his team do is gold! Highly recommend if you're considering!!

This program made content creation so much easier and more enjoyable and made me think of creating content in a whole new way! Brendan and his team give step-by-step guidance, templates, and strategies that helped me stay consistent and confident with my posts. I’ve seen a big boost in my confidence and I am now creating content that actually feels fun instead of overwhelming. Highly recommend it to anyone wanting to level up their online presence!

Michael was amazing. Great partner in the process. Highly recommend.

There is a pattern for success, a pattern for viral videos. HookPoint has done a lot of research and knowing the formats.

Brendan shared a really valuable key note at Mindvalley U and the strategies and information he shared was so powerful. Easy to start looking at and implementing right away!

Hook Point brakes down complex information into simple data so then we can use it to scale social media platforms in an ethical and scientifically proven manner.

Brendan Kane is one of the most helpful and genuine teacher I have ever met. He took the time for an extra session which was absolutely golden, I had the opportunity to ask all the questions I had and he answered patiently and with details. Every insight was incredibly helpful and tge concept that hookpoint has is truly genius, a real game changer for someone who wants to improve their skills in social media to create a successful platform and create real impact