Distribute
Distribution
Turn each piece of content into X posts, LinkedIn posts, X articles, video, and emails, then schedule them on the Calendar.
Paragraph drafts each channel's version of your content for you. You review it, and nothing goes out until you approve it.
Start with an agent
The easiest way to distribute is an agent. Each run turns one source into a set of content, depending on what the agent is set to make:
- A article for your website.
- An email to your subscribers, when it's turned on. It's a separate piece from the article, so approving one never sends the other.
- X posts, including X threads.
- LinkedIn posts.
- An X article, X's long-form format, when it's turned on.
- A video, when the agent makes one.
Open the run to review and edit each piece. Paragraph suggests a time for each one, and you approve them on the run's page or the Calendar. Your Changelog agent is the most common place to start.
Find drafts in Content
Everything Paragraph and your agents draft also lives in Content, grouped by tab:
- All groups each article with the X posts, LinkedIn posts, X article, email, and video made from it, so you can see what a piece has turned into and what's still missing.
- Socials lists every X and LinkedIn draft, including ones you asked for in chat. Filter by Drafts, Published, or Archived.
- Emails lists emails to your subscribers that are their own piece, like a Changelog's newsletter. Filter by Published or Archived.
Open any piece to edit it. A scheduled piece is read-only, since those exact words are what goes out. Unschedule it on the Calendar to edit it.
Create a social post
To start one from scratch, choose Create new… in the sidebar, then X post or LinkedIn post. A chat opens where Paragraph asks what it should be about, then drafts it for your review.
You can also ask in chat:
- "Turn our latest article into an X thread."
- "Write a LinkedIn post about this week's release."
- "Draft three X posts from the customer story we published Tuesday."
To make it recurring, set up an automation.
X posts and X threads
A thread opens as one card per X post, laid out the way it will look on X. Edit or add posts, and watch each card's count against X's 280-character limit. The posts go out in order, each replying to the one before it. To leave a post out, clear its text; empty posts don't go out.
Add image attaches up to four images to the first post. When an X post comes from one of your articles, its cover is attached already, unless the post links the article and its preview card shows the cover anyway. A quote post doesn't get the cover either, since the post it quotes shows below it.
A post that links one of your articles shows a preview of its link card, built from the article's title and cover, and so does a post it quotes. X shows attached images or video instead of a link card, and the draft says so when that happens.
Links to an unpublished article switch to its live URL once it's published.
LinkedIn posts
A LinkedIn post made from an article goes out with the article's cover as its image, unless it has an image or video of its own, such as a screen rebuilt from your product's code or the launch video from a Changelog. LinkedIn processes a video before it can post it. If LinkedIn can't take the video, or hasn't finished within a few minutes, the post goes out with the cover instead. The article's link goes in the first comment instead of the post, because LinkedIn shows posts with links to fewer people. The comment comes from the same account as the post, and the post waits for the article, so publish the article first. If LinkedIn doesn't accept the comment, add it on LinkedIn yourself. You can see both in the draft before you publish, and remove the image or video there.
Which account posts
Connect X and LinkedIn in Connections. Everyone on your team can connect their own accounts, and each draft shows which account it goes out as. A post can't be approved until its account is connected. Posting to X and LinkedIn is included on every plan.
Emails go to your subscribers. See Newsletters.
Archive what you're done with
Archive puts a piece away from your working lists without deleting it. Find it under the Archived filter on its tab, where Restore brings it back. A piece that already went out stays marked Published, and a scheduled piece can't be archived until you unschedule it.
To clear a whole group on All, open its … menu and choose Delete all artifacts. The article is permanently deleted, and comes off your website if it was published. Its drafts are archived, and its images and videos leave the group but stay in your library. Anything already sent, scheduled, or still being made stays.