Audience
Analytics
See how your site, newsletter, and social posts perform, in the app or by asking Paragraph.
The Analytics area in app.paragraph.com shows how your content performs across your website, newsletter, social, and search.
Tabs
| Tab | What it shows |
|---|---|
| Web | Traffic to your site and articles |
| Newsletter | How sends perform, including delivery rate and opens |
| Social | Your X followers, impressions, and recent post engagement |
| Campaigns | Traffic by channel, clickthroughs, and signups attributed to sends |
| Search & AI | Visits from search engines and AI assistants, plus AI crawler activity |
View each tab daily, weekly, monthly, or all time, and narrow from all published articles to a single one.
- Social needs a connected X account. With more than one connected, a picker switches between them. See connections.
- Search & AI separates search engine visits, AI assistant visits (like ChatGPT and Perplexity), and AI crawler hits.
On Launch and Team, select Export PDF to download a report.
For your subscriber list itself, see Subscribers.
Ask Paragraph
Paragraph can explain the numbers and suggest what to do next. Ask in chat:
- "What was our top article last month, and why do you think it worked?"
- "Which articles are losing traffic?"