✦Gamified web analytics

See which traffic turns into paying customers.

Visitors, goals and Stripe or Polar revenue on one dashboard, with XP and streaks to keep you coming back. Pass the visitor ID at checkout to link each payment to its visit.

14-day free trial · No credit card · then from $7/mo

Try the sample walkthroughLive demoHow it works

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✓ Replaces Google Analytics✓ Import your GA4 history in one click✓ Cookieless tracking by default

Everyanalyticsdashboardlooksthesame.

Yoursdoesn'thaveto.

Weturneddataintoagame.

XPmetric is a complete analytics platform that makes growth feel like a game. Every visitor earns your site XP. Milestones unlock achievements. Streaks reward consistency. Your dashboard becomes something worth opening.

+500 XP14-day streakCentury ClubLVL 8+$29
Interactive demo

See your data come alive.

Preview the analytics · scroll to play ↓

See your data come alive.

Not a boring table. A living character sheet for your site.

xpmetric.com/demo

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Start free trialExplore full demo →Sample walkthrough

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14-day free trial · No credit card · then from $7/mo

Product activity

XPmetric in numbers

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The Tools

Break the mold

Stop relying on boring spreadsheets. Turn your analytics into a game with real-time milestones and visual growth tracking.

01Analytics

09 tools
⚡

Real-Time Dashboard

Watch visitors arrive. Live. No delay.

🎯

Conversion Goals

Turn any custom event into a tracked goal with a live conversion rate.

💵

Revenue & MRR

Connect Stripe for per-payment revenue on your charts (net of refunds), plus MRR growth and revenue achievements.

🤖

Bot & AI Crawler Traffic

See ChatGPT, Googlebot, GPTBot, and training crawlers, with the pages they hit and bot 404 opportunities.

🗂️

Multi-Site Portfolio

Track all your sites in one portfolio: traffic and revenue at a glance.

📥

Google Analytics Import

On paid Growth, bring up to two years of GA4 history into XPmetric with milestones backdated to their original dates.

🍪

Your Call On Cookies

Cookieless by default. Flip on cookie mode per site for full cross-day visitor journeys, with consent where required.

🔌

MCP for Your AI Tools

Claude, Cursor, or any MCP client can pull your traffic and revenue, and build goals and funnels in your editor.

🪶

Lightweight tracking script

A small deferred script sends pageviews to XPmetric.

02Game

04 tools
🎮

XP & Levels

Every pageview earns XP. Every session levels up your site.

🎭

Founder Character & Sparks

All your sites feed one founder character. Earn Sparks, equip gear, buy a Streak Shield or Double-XP Weekend.

🏆

62 Achievements

Milestones across traffic, revenue, streaks, bots, site health, and geography. Collect them all.

🃏

Shareable Cards

Achievement and recap cards built to pop on X timelines. Every win = free marketing.

03Growth

02 tools
📣

X Mention Tracking

See who's tweeting your domain, with author avatars pinned right on your traffic chart. (Growth plan)

📬

Recaps & Digests

Shareable weekly recap cards and daily email digests land in your inbox automatically.

The Trophy Room

Your Achievements. Your Story.

62 achievements across traffic, revenue, streaks, bots, site health, and geography. Including Stripe-verified MRR milestones.

Bronze

First Blood

Your very first visitor landed.

+100 XP
Silver

Century Club

100 total visitors. The journey begins.

+500 XP
Gold

Viral Moment

10× your daily average in a single day.

+2,000 XP
Gold

First Dollar

Your first dollar of MRR.

+2,500 XP
Legendary

Six Figures

$100,000 MRR. You made it.

+100,000 XP

+ 53 more achievements to unlock

Your Founder

All your sites. One founder.

Every site you track levels up a single founder character. Earn Sparks, equip gear and titles, and spend them on a Streak Shield or a Double-XP Weekend.

LVL 12
Sample character
Sample Founder the Serial Shipper
3 example sites · summed XP
2,340 Sparks
XP to Level 1378%
🛡️
Streak Shield
1,500
🚀
Double-XP Weekend
800
📜
the Serial Shipper
600
Compete

Climb the founder leaderboard

Every site you run feeds one founder character. Sum your XP, outrank other indie hackers, and show off your sprite on the public board.

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View full leaderboardPublic rankings · opted-in founders
The Tutorial

Start in 60 Seconds

Three steps from zero to gamified analytics.

01

Add one script tag

Paste a single line into your site's HTML. No framework required, no build step, no config.

<script defer src="https://xpmetric.com/p.js"
data-site="YOUR_TOKEN"></script>
02

Watch XP flow in

Every visitor, referral, and milestone earns XP in real time. Your site levels up automatically.

03

Share your wins

Achievements generate beautiful cards. One click to post on X. Free marketing for every milestone.

Start free trial

14-day free trial · No credit card · then from $7/mo

Choose Your Path

Simple, transparent pricing

Pick a plan. Upgrade, downgrade, or cancel anytime.

From $7 USD/month for 10K monthly events. 14-day free trial · No credit card.

10K
10K100K200K500K1M10M+

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⚡

Starter

For solo founders & indie hackers

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  • Web analytics dashboard
  • XP, levels & achievements
  • Shareable milestone cards
  • 1 website
  • 2 years data retention
  • Bot & AI crawler traffic
  • MCP server for AI agents
  • Up to 30 websites (Growth only)
  • X mention tracking on charts (Growth only)
  • GA4 historical import (Growth only)
Level 11,200 / 10,000 XP

your site levels up as it grows

Growth plan
🚀

Growth

For founders scaling across sites and integrations

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  • Everything in Starter
  • Up to 30 websites
  • X mention tracking on charts
  • GA4 historical import
Level 36,800 / 10,000 XP

your site levels up as it grows

Cookieless by defaultLightweight tracking scriptCancel Anytime
Full pricing details & billing FAQ →
Quests & Answers

Before you ask

Does XPmetric replace Google Analytics?
Yes. XPmetric is a standalone analytics platform. Add one script tag, remove GA4, and bring up to two years of GA4 history with a paid Growth plan.
Do I need a cookie banner?
XPmetric's default tracker stores no identifier on a visitor's device, so it usually does not need a banner for XPmetric analytics alone. Your other tools and local rules may still require one. Optional cookie mode stores a first-party identifier and may require visitor consent; the site owner handles that consent.
What happens to my Google Analytics history?
On a paid Growth plan, import up to two years of GA4 history. XP, levels, and achievements are backdated to the real dates you crossed each milestone.
What happens after the 14-day trial?
Event collection pauses when the trial ends. Your dashboard and existing data stay accessible for 7 days while you choose a plan. Nothing is deleted until that grace period ends.
Is the game stuff optional?
Yes, there's a toggle. Underneath it's a serious analytics tool: real-time traffic, revenue attribution, funnels, and conversion goals.
Your move

Ready to play?

Find out which traffic turns into paying customers, and earn your first XP while you do.

Start free trial

14-day free trial · No credit card · then from $7/mo · Cancel anytime