AI social listening for SaaS

Find the conversations where buyers are already asking, and reply in your own voice.

Q: What's the difference between Opportunities and Mentions?

Opportunities are high-intent community discussions where someone is actively asking for software recommendations, comparisons, or workflow solutions in your category, even if they do not know your brand name yet. Mentions track direct references to your brand names, competitors, and topics tracked across supported channels, complete with Positive, Neutral, and Negative sentiment tags.

Q: Can I use Xoru from Claude, ChatGPT or Cursor?

Yes. Through the Xoru Model Context Protocol (MCP) workflow, you can query your opportunities and brand mentions and generate voice-matched reply drafts directly from Claude Desktop, Claude Code, Cursor, or ChatGPT. Read the setup guide at /mcp.

Q: How does sentiment analysis work?

Every matched conversation and mention is evaluated for context and tone—classifying posts as Positive, Neutral, or Negative. This lets you separate praise for your own brand from negative competitor complaints where frustrated users are actively looking to switch tools.

Q: How is Xoru different from alert-only tools?

Alert-only tools dump raw keyword matches into your inbox or Slack without filtering out off-topic noise, leaving you to read hundreds of threads and write every reply from scratch. Xoru filters conversations by buying intent and sentiment, drafts replies in your own voice ready for your approval, and includes thread tracking to monitor upvotes and follow-up replies.

Q: Which channels does Xoru support and how often do results refresh?

Pro includes 4 channels (Reddit, X/Twitter, Hacker News, and Mastodon) with automatic refresh every 24 hours and 20 on-demand scans per month. Founder expands to 7 channels (adding Bluesky, LinkedIn, and Quora) with automatic refresh every 8 hours, mention alerts within the hour (60-minute refresh), and 100 on-demand scans per month. Growth supports 13 channels (adding Threads, Product Hunt, Indie Hackers, Stack Overflow, GitHub, and YouTube) with automatic refresh every 4 hours, 15-minute mention refresh, and 200 on-demand scans per month.

Q: How does Xoru help my product get cited by ChatGPT and Perplexity?

AI search engines like ChatGPT and Perplexity frequently cite high-ranking Reddit and Hacker News discussions when users ask for software recommendations. Xoru surfaces those ranking threads so you can contribute helpful, human-approved answers that search engines and LLMs reference.

Find buyers, catch competitor complaints, and track brand mentions across Reddit, X, Hacker News, LinkedIn and more. You approve every reply.

RedditX (Twitter)Hacker NewsMastodonLinkedInBlueskyQuoraThreadsProduct HuntIndie HackersStack OverflowGitHubYouTube

You approve every reply. No automated posting. Fresh results every 4 to 24 hours; mention alerts within the hour (60m on Founder).

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Mention alerts within the hour

r/SaaS·u/dev_founder_k·28m ago

Buying Intent

How are you finding buyers asking for software recommendations on Reddit & HN?

“We tried setting up basic keyword alerts, but 90% of matches are noise and writing replies from scratch takes hours. Looking for something built for B2B SaaS.”

Drafted Reply (Your Voice)Awaiting your approval

We ran into the same alert fatigue early on. Filtering by question structure ("best tool for", "alternative to") rather than raw keywords cut out most of the noise for us. I built Xoru to score those threads and draft a starting reply in our own voice so we just review and post.

You approve every reply. No automated posting.

@saas_growth_ops·@saas_growth_ops·42m ago

Competitor ComplaintNegative

Frustrated with alert-only listening tools flooding our Slack

“Paying $150/mo just to get raw keyword pings in Slack with zero context or sentiment filtering. Still have to open 40 tabs to see if anyone is actually buying.”

Drafted Reply (Your Voice)Awaiting your approval

Alert-only tools are great if you just want raw pings, but painful when you want to act on them. Switching to an inbox that separates buying intent from competitor complaints and drafts a reply ready for approval saved our team a lot of tab-juggling.

You approve every reply. No automated posting.

Ask HN·m_vellani·1h ago

Brand MentionPositive

Ask HN: What stays in your lean B2B growth stack in 2026?

“For organic channels, Xoru has been solid for catching high-intent threads across Reddit and HN. We still approve every reply manually so nothing robotic goes out.”

Drafted Reply (Your Voice)Awaiting your approval

Thanks for the mention! Glad the human-approval workflow is keeping your replies sharp. Let us know if there are any niche communities you want added to your search sources.

You approve every reply. No automated posting.

7-Day Workflow Activity (7 days)

Conversations found

148

Filtered for intent & mentions (7d)

Replies approved

Reviewed by a human before posting

Threads tracked

Monitored for upvotes & follow-ups

7-Day Activity Breakdown

FoundApprovedTracked

Mon

Tue

Wed

Thu

Fri

Sat

Sun

HOW IT WORKS

Find, reply, and track in three steps

Filter out noisy keyword chatter, draft replies in your own voice, and track every conversation from one place.

STEP 01Search sources & signal filtering

Find

Xoru scans your search sources across Reddit, X, Hacker News, LinkedIn, and more with fresh results every few hours and mention alerts within the hour.

Signal Filter

r/SaaS·22m ago

Buying Intent

“Looking for an alternative to Brand24 that catches software buyers without noise...”

Search Sources

RedditXHN

STEP 02Human-approved drafts in your voice

Reply

Generate a helpful, context-aware draft in your own voice, make any edits you want, and approve every reply before you post.

Draft ReplyHuman Approval

Voice: FounderEditable

“We ran into the same keyword noise. Filtering for comparison questions cut 80% of irrelevant pings...”

No automated posting

Approve & Copy

STEP 03Thread tracking & AI citations

Track

Follow the threads you reply to so you can see upvotes, follow-up questions, and discussions that get cited by ChatGPT and Perplexity.

Thread Tracking

Comment Position

Top 2(+14 ↑)

Follow-up Replies

3 Replies

Get cited by ChatGPT and Perplexity

MENTIONS & SENTIMENT

Separate buyer opportunities from brand and competitor mentions

Switch between Opportunities (high-intent threads where someone is asking what tool to use) and Mentions (every post naming your brand names, competitors, or topics tracked).

Sentiment classification: Every mention is tagged Positive, Neutral, or Negative so you can spot competitor churn before a renewal.
Brand names, competitors, topics tracked: Monitor up to 3 brand, 10 competitor, and 5 topic terms on Founder (or 5 brand, 25 competitor, and 15 topic terms on Growth).
Scheduled refresh: Fresh results every few hours, with mention alerts within the hour (60m on Founder, 15m on Growth).

r/indiehackers·Own Brand Mention

Positive

“We moved our Reddit and HN monitoring to Xoru last month. The signal filtering alone saved us from reading hundreds of off-topic threads.”

X / @b2b_ops·Competitor Complaint

Negative

“Our current alert tool just dumps 200 raw keyword matches into Slack every morning with no intent filter. Looking to switch before renewal.”

r/SaaS·Buying Intent

“What tool are you using to track competitor mentions and buyer questions across Reddit and LinkedIn for a 5-person SaaS team?”

Sentiment Over Time (7 days)

PositiveNeutralNegative

Mon

Tue

Wed

Thu

Fri

Sat

Sun

r/devops·u/infra_lead·38m ago

Example thread

How are small teams handling Postgres logical backups without writing brittle cron scripts?

We have 4 production databases and our custom pg_dump scripts failed silently last weekend. Looking for something lightweight with Slack failure alerts.

Xoru Draft · Calibrated to Your VoiceTone: Direct Peer / Technical

Silent cron failures bit us too. Whatever tool you pick, make sure it verifies the restore checksum on a scratch instance rather than just checking that pg_dump exited 0. We built pgSnap to run daily verified restores with Slack alerts when a dump drifts, happy to share the verification script we use if you want to keep your own setup.

You approve every reply. No automated posting.

REPLIES THAT READ AS HUMAN

Drafted in your voice, approved by you before anything is posted

Generic AI comments get ignored or removed by moderators because they sound like press releases. Xoru calibrates drafts to your past writing, product positioning, and the specific norms of the community.

Answers the question first: Leads with concrete technical or workflow tradeoffs before mentioning what you built.
No AI filler phrases: Strips out robotic openers, buzzwords, and salesy call-to-action links.
You approve every reply: No automated posting. Review, edit, and post from your own account.

ALERTS & MCP INTEGRATION

Get mention alerts within the hour, or query Xoru from Claude, ChatGPT & Cursor

Receive new opportunities and brand mentions where your team already works via Slack, Discord, or email digests. Or connect your assistant over the Model Context Protocol (MCP) to inspect threads and generate drafts in chat.

Slack, Discord & Email alerts: Mention alerts within the hour (60m on Founder, 15m on Growth) with sentiment and intent tags.
Assistant tools via MCP: Query list_opportunities, list_mentions, and draft_reply from Claude Desktop, Claude Code, Cursor, ChatGPT (Developer Mode / MCP connectors).
Draft-only safety: MCP tools never auto-post to social networks. You approve every reply.

Read the MCP setup & tools docs

Slack · #growthExample

New Competitor Complaint · Negative

r/SaaS: “Anyone switching off Brand24? Too much noise for our small team...”

Score: 9.2/10Open Draft →

Discord WebhookExample

Topic Mention · Hacker News

“Ask HN: Best tool to track product mentions across forums?”

NeutralReview Draft →

Email AlertExample

Brand Mention · Positive

Subject: 3 new high-intent threads & 1 brand mention ready for review

Within the hourView Inbox →

Assistant Chat · Xoru MCP (Claude Desktop, Claude Code, Cursor)

What buying-intent conversations did Xoru find today?

Tool call: list_opportunities({ intent: "buying_intent", limit: 3 })Read-only

1. [r/SaaS] “Looking for a social listening tool that drafts replies without sounding like ChatGPT” (Buying intent · 2h ago)

2. [Ask HN] “Ask HN: How are small B2B teams tracking competitor complaints on Reddit and X?” (Buying intent · 4h ago)

3. [r/startups] “Frustrated with alert-only tools flooding Slack with noise. What else works?” (Competitor complaint · Negative · 6h ago)

Draft a reply to the top one

Tool call: draft_reply({ opportunity_id: "opp_9482" })Saved to Approval Queue · Never auto-posts

“We ran into the exact same wall with generic AI replies getting ignored in r/SaaS. What worked for us was training drafts on our past founder comments first, and keeping a strict manual approval step so nothing ever posts automatically. Happy to share how we structure our keyword filters if useful.” (Draft saved in Xoru. You approve every reply before posting.)

PARASITE SEO & GET CITED BY CHATGPT AND PERPLEXITY

Find high-ranking community threads that Google and AI search engines already cite

Xoru spots Reddit, Quora, and Hacker News discussions ranking on Google Page 1 for your target keywords so you can contribute helpful answers in your own voice. Those public answers capture search traffic and help your product get cited by ChatGPT and Perplexity.

Explore Parasite SEO

HOW XORU COMPARES

Why teams switch from alert-only tools

You approve every reply. No automated posting.

CapabilityXoruAlert-only tools

XoruAlert-only tools

Channels

Reddit, X, Hacker News, Mastodon (Pro); adds Bluesky, LinkedIn, Quora (Founder) & more on Growth

Single-channel silos or raw keyword feeds

Signal filtering

Semantic buying intent & 1-10 relevance scoring that filters out off-topic chatter

Unfiltered keyword matches flooded with noise

Mention types & sentiment

Separates Opportunities from Mentions; tags Positive, Neutral, and Negative sentiment

Flat list of keyword hits without intent or complaint context

Human-approved replies

Drafts in your own voice; you approve every reply before posting (no automated posting)

No reply drafting, or risky auto-posting bots

Alerts

Fresh results every 4-24h; mention alerts within the hour (60m Founder / 15m Growth) + MCP

Raw email digests or noisy webhook dumps

Alert-only tools stop at a keyword ping. Xoru filters for intent and sentiment, drafts replies in your voice, and tracks threads over time.

Pro

For founders doing their own distribution

$24/mo

Billed $290/yr

5-day free trial on signup. No credit card required.

Find buying-intent conversations and get replies drafted in your voice.

Automatic refresh: every 24 hours
20 on-demand scans/mo
4 channels (Reddit, X, HN, Mastodon)
10 search sources (keywords & communities)
50 AI drafts/mo (in your voice)
Parasite SEO (Google Page 1, weekly scan)
Create with your voice
Thread tracking (15 reply threads/mo)

Start 5-day free trial →

Founder

For startups and agencies scaling distribution

$65/mo

Billed $790/yr

Full scale distribution for high volume builders

Adds brand, competitor and topic tracking, with Slack and Discord alerts.

Everything in Pro, plus
Automatic refresh: every 8 hours
100 on-demand scans/mo
Brand names, competitors, topics tracked (3 brand, 10 competitor, 5 topic terms)
Mention alerts within the hour (60m refresh via email, Slack & Discord)
30-day mention trends & volume analytics
7 channels (adds Bluesky, LinkedIn & Quora)
20 search sources & 25 daily outreach tasks
150 AI drafts/mo & unlimited regens
Daily Parasite SEO scans (20 tracked keywords, 5 on-demand scans/day)
Content calendar (14-day rolling window)
Thread tracking (50 reply threads/mo)

Get Founder →

Growth

For teams

$165/mo

Billed $1,990/yr

Multi-channel distribution and collaborative team workflows

Adds team seats, approval workflows and 15-minute mention alerts.

Everything in Founder, plus
Automatic refresh: every 4 hours
200 on-demand scans/mo
Brand names, competitors, topics tracked (5 brand, 25 competitor, 15 topic terms)
Mention alerts within the hour (15m refresh, Slack & Discord approvals workflow)
90-day mention trends & CSV export
40 search sources & 50 daily outreach tasks
300 AI drafts/mo & thread tracking (100 reply threads/mo)
More channels: Threads, Product Hunt, Indie Hackers, Stack Overflow, GitHub, YouTube
3 product workspaces and team seats
40 Parasite SEO keywords (10 on-demand scans/day) & priority support

Get Growth →

Start with a 5-day free trial on Pro when you create your account (no credit card required). Upgrade to a paid plan whenever you are ready.

What's the difference between Opportunities and Mentions?

Opportunities are high-intent discussions where someone is asking for a tool recommendation, workflow fix, or alternative in your category, even if they have never heard of your product. Mentions track direct references to your brand names, competitors, and topics tracked across supported channels, tagged with Positive, Neutral, or Negative sentiment.

Does Xoru post for me automatically?

No. You approve every reply. No automated posting. Xoru drafts a helpful, context-aware response calibrated to your voice, and you review, edit, and approve every reply before posting from your own account.

Can I use Xoru from Claude, ChatGPT or Cursor?

Yes. Using the Model Context Protocol (MCP), you can inspect buying-intent opportunities, check competitor complaints, and generate reply drafts from Claude, ChatGPT, or Cursor while keeping human approval on every reply. See the MCP documentation (/mcp) for supported clients, tools, and setup instructions.

How does sentiment analysis work?

Every matched conversation and mention is evaluated for tone and context and tagged as Positive, Neutral, or Negative. This helps you quickly spot negative competitor complaints from users looking to switch tools, as well as positive mentions of your own product.

How is Xoru different from alert-only tools?

Alert-only tools send raw keyword pings without filtering out noise, leaving you to open dozens of tabs and write every response from scratch. Xoru scores conversations for buying intent and sentiment, drafts replies in your own voice for your approval, and includes thread tracking to monitor upvotes and follow-ups over time.

Which channels does Xoru support and how often do results refresh?

Pro includes 4 channels (Reddit, X, Hacker News, and Mastodon) with automatic refresh every 24 hours and 20 on-demand scans/month. Founder expands to 7 channels (adding Bluesky, LinkedIn, and Quora) with automatic refresh every 8 hours, mention alerts within the hour (60m refresh), and 100 on-demand scans/month. Growth adds Threads, Product Hunt, Indie Hackers, Stack Overflow, GitHub, and YouTube with automatic refresh every 4 hours, 15m mention refresh, and 200 on-demand scans/month.

How does Xoru help my product get cited by ChatGPT and Perplexity?

AI answer engines like ChatGPT and Perplexity frequently reference Reddit and Hacker News discussions when buyers ask for software recommendations. By helping you contribute specific, helpful answers to high-ranking threads (see Parasite SEO), your product is present in the discussions those models retrieve.