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WARC Media

Build stronger media strategies

Make your media budget work harder

WARC Media grants you access to the industry's most reliable data. Our 40-year track record helps you harmonise, aggregate, verify and evaluate data which is backed by over 100 trusted partners – giving you confidence in your competitive edge.

Solutions

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Retail media spend

Get quarterly, category-level retail media spend on even the toughest-to-track companies like Amazon and Walmart.  Create forecasts to help you benchmark, set smarter budgets and optimise allocation with more confidence than ever before.

Social media data

Social media data

With trusted partners like Omdia, we provide reliable quarterly ad spend data by product category across social platforms. Break through social media’s walled gardens effortlessly and access two-year projections to confidently allocate budgets and benchmark performance with precision.

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AI-powered dashboards

We've made it easier than ever to get the bigger picture behind the numbers. Export mass data in seconds and cut the time to insight with our interactive tools – keeping you ahead of the trend curve.

Infographic in multicolours for different categories

Dynamic data points

Add a living, visual layer to your workflow with our daily-updated dynamic charts.  Explore dedicated chart articles by country, medium, product sector and platform – so you can monitor changes in real time and spot opportunities sooner.

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ROI data

Avoid costly misallocations – using peer-reviewed ROI benchmarks and ad-to-sales ratios cut by sector, medium and market. Set credible targets, prioritise high-performing channels, and defend your media decisions with ease.

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Reports and surveys

Get in-depth insights from WARC Media’s exclusive reports. Our expert-led content gives you the power to create media strategies with confidence.

Sample Media content

The cover of the Global Ad Trends Media's New Normal report, featuring conceptual image of an electronic envelope inlaid amongst an electronic array

Global Ad Trends

Media's New Normal

Instead of returning to pre-pandemic norms, global ad investment has continued to accelerate.

WARC has become an increasingly indispensable part of our research toolbox. WARC Media data points have become truly vital as they allow us to perform cross-country ‘health checks’ where we can assess the evolution of ad spend, media consumption and media costs.

Anders Rune, Head of TV Research , EGTA

EGTA

WARC Media is an invaluable tool in our armoury. The data dashboards are a great go-to resource for internal media requests, especially the advertising spend and media cost sections. The media report series such as Global Ad Trends and Platform Insight reports are all great resources too. When I have needed a helping hand, our account team have always responded promptly, happy to go above-and-beyond for us.

Damian Lord, Head of Insight, The Institute of Practitioners in Advertising

IPA

Our partners

We work with over 50 leading organisations around the world to provide us with the latest industry thinking, award-winning effectiveness case studies and rigorous research.

IAB Europe
GWI
Nielsen
ECI Media Management
CTR China
Advertising Association
IREP
ZAW
INFOADEX
Walrus Intelligence
KOBACO
MSIT

Build stronger media strategies.

Talk to our team and we'll take you through what you need, and what we can offer.

Book a demo