Sofiai Reviews 

28
TrustScore 4.5 out of 5

4.7

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Rated 5 out of 5 stars

It has changed the way I work and created capacity by substantially reducing the time I take writing up notes. It has made me so much more efficient and I would not want to be without it.

Rated 5 out of 5 stars

We've been using SOFI since May and it's become an integral part of our advice and follow up process. We're a multi adviser practice and we think it saves each adviser around an hour per meeti... See more

Company replied

Rated 5 out of 5 stars

Saving me average of 45 minutes post meeting for my notes, brilliant tool that is on the whole very accurate.

Rated 4 out of 5 stars

What I like about Sofiai is its ability to capture investment jargon, company information and individuals' names so accurately. It makes editing the write up of any meeting easy and efficient. It defi... See more

Company replied

Company details

  1. Software Company
  2. Alternative Financial Service
  3. Event Technology Service
  4. Financial Planner

Written by the company

SOFI is a proprietary AI platform built specifically for regulated financial professionals. It analyses meetings, captures key points, identifies actions, and generates FCA-aligned documentation, transforming how advisers, asset managers and institutional investors manage and evidence their conversations. Since its rollout in 2024, SOFI now processes over 10,000 meetings per month, with adoption growing 20% month-on-month. The addition of Self-Service functionality is expected to accelerate adoption tenfold over the next year as firms seek ways to improve efficiency, compliance and profitability.


Contact info

4.7

Excellent

TrustScore 4.5 out of 5

28 reviews

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4.7

All reviews

(28)

28 reviews in the last 12 months

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Rated 5 out of 5 stars

Amazing (SJP Practice)

We’ve been using SOFI for AI-powered meeting support and automated letter production and the impact on our business has been paramount! The accuracy of the meeting summaries and the quality of the follow-up letters have significantly reduced our admin workload and improved consistency across all client communications.

The support from the SOFI team has also been exceptional. Colin, in particular, has been incredibly helpful and highly knowledgeable when it comes to how to craft prompts and creating bespoke letter templates tailored to our needs.

SOFI has enabled our team to spend more time focusing on client relationships and delivering advice, rather than paperwork and note-taking. We couldn’t recommend it highly enough!

December 8, 2025
Unprompted review
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Rated 5 out of 5 stars

Excellent

Saving me average of 45 minutes post meeting for my notes, brilliant tool that is on the whole very accurate.

February 2, 2026
Unprompted review
Rated 5 out of 5 stars

Transformed our processes!

Transformed our processes!

Really helpful team willing to guide you through all processes.

February 10, 2025
Unprompted review
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Reply from Sofiai

Thank you Leah for sharing how SOFI has transformed your processes. Delighted the team were able to help you through it, too!

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Rated 5 out of 5 stars

the company is really easy to work with…

the company is really easy to work with and operates with common sense which is really valuable when you're running a busy business yourself.

November 25, 2025
Unprompted review
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Reply from Sofiai

Thank you Alex for taking time to put in your review. Glad our team have been able to help you and your business get up and running so well.

Rated 5 out of 5 stars

Game changer!

Having been a Sofi user for a few months now, I can attest to the fact that it is truly transformative. The output Sofi generates for our clients is top quality and has saved us enormous amounts of time and effort. I now have no backlog and I have time to think rather than feel that I am a hamster on a wheel. One of my colleagues mentioned earlier that he had an introductory meeting with one of the Sofi team this afternoon and asked me what my user experience had been. I simply responded by saying it was the biggest ‘game changer’ I have encountered in years, and that he should sign up straight away. The support team are very amenable and helpful. I wouldn't be without it.

November 24, 2025
Unprompted review
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Reply from Sofiai

Love the review Nick! Thank you for sharing your experience and glad you've had such a great experience with SOFI.

Rated 5 out of 5 stars

SOFI is simply amazing!

SOFI is simply amazing!! it is easy to use, records meetings accurately with comprehensive notes provided at the end, which can be tailored into a letter to send to the client. It saves HOURS!! Couldn't be without SOFI now. Also, the support staff are really helpful and so efficient too... just overall SOFI is great from the people to the tech 10/10

November 20, 2025
Unprompted review
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Reply from Sofiai

Thank you, Kelly for your excellent review. Glad you can't be without SOFI!

Rated 5 out of 5 stars

Excellent time saving tool

SOFI has been great in helping my team and I save time following meetings and increasing the quality of our service and outcomes; It's easy to use and the support team are friendly, helpful and responsive.
We look forward to the new features and developments continuing to be rolled out.

November 20, 2025
Unprompted review
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Reply from Sofiai

Thank you, KC Wealth, for the review, and delighted to hear how our support team have been able to help you.

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Rated 5 out of 5 stars

A Very Efficient AI Tool

SOFI has significantly reduced our admin time by automatically analysing meetings, capturing key points and generating clear, FCA-aligned documentation. For a regulated environment, having an AI tool that delivers consistent, accurate outputs has made a real difference to our workflow and compliance processes.

Customer support has also been excellent, Colin in particular is always responsive, knowledgeable and genuinely helpful.

Overall, SOFI has streamlined how we manage and evidence client conversations, boosting both efficiency and confidence. Highly recommend this tool to any wealth management firm!

November 19, 2025
Unprompted review
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Reply from Sofiai

Great review, Ryan. Thank you for sharing, and it's wonderful to see how we have been able to streamline your business.

Rated 5 out of 5 stars

Sofi is a game changer

Sofi is excellent, I use it for summarising my client's financial vision, taking detailed meeting notes and producing post review letters! Since using Sofi I have saved hours and I wouldn't be without it. Highly recommend.

November 17, 2025
Unprompted review
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Reply from Sofiai

Thank you Miriam for your feedback and knowing how many hours SOFI has saved you.

Rated 5 out of 5 stars

Absolute game changer

Absolute game changer, saves so much time and writes a letter far more eloquently than I can!!

November 13, 2025
Unprompted review
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Reply from Sofiai

Thank you for the feedback, and it's excellent that SOFI is writing such great letters for you.

Rated 5 out of 5 stars

Invaluable and Still Improving

SOFI itself is an almost impossibly useful tool in running my day-to-day activities as a Chartered Financial Planner specialising in the HNW space.

Further the team are ever supportive, highly-responsive and forever iterating in fashion tailored to customer feedback.

I couldn't be happier.

November 12, 2025
Unprompted review
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Reply from Sofiai

Wonderful feedback, thank you Ed for your review

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Rated 5 out of 5 stars

More Time for Real Conversations, Thanks to SOFI

We’ve been using SOFI for a while now, and it’s become an integral part of how we deliver financial wellbeing to our clients. By simplifying our meetings and creating accurate, structured notes, it gives us more time to focus on meaningful conversations that truly support clients’ confidence and peace of mind around money. It hasn’t just improved the quality of our service, it’s made the job more enjoyable too. The support from the SOFI team has been excellent — and impressively, SOFI has never been late or taken a day off! We can’t imagine working without it now.

November 11, 2025
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Reply from Sofiai

Thank you Keith, delighted it has similfied meetings for you and helped out!

Rated 5 out of 5 stars

SOFI has been a great productivity tool…

SOFI has been a great productivity tool for Advisers and has streamlined our admin processes. It has already saved us hundreds of admin hours and this will continue as we make better use of the full functionality.

November 11, 2025
Unprompted review
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Reply from Sofiai

Thank you Emma for your review and glad we have managed to save you all hours of admin. It is our pleasure.

Rated 5 out of 5 stars

Powerful service delivery tool

Simple to use; powerful output; and a team that is friendly and accessible for support. Integrating SOFI into our process has reduced hours spent, increased the quality of our outputs, and helped with creating better client outcomes

November 11, 2025
Unprompted review
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Reply from Sofiai

Thank you for the review and for mentioning our Customer Success team.

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Rated 5 out of 5 stars

Save money, increased time perfect.

Sofi has improved the service i give to my clients and saved my business money, as a consequence this will allow me to scale cost effectivly.. Oh and so far she has never been late, had a day off!!

November 11, 2025
Unprompted review
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Reply from Sofiai

Great to hear we've saved you and the team money and improved efficiency, Greg.

Rated 5 out of 5 stars

Couldn't be without SOFI now

We've been using SOFI since May and it's become an integral part of our advice and follow up process.

We're a multi adviser practice and we think it saves each adviser around an hour per meeting, saves the back office and hour and creates a much more personal client experience. Head up speaking with the client instead of trying to capture notes.

Can't rate SOFI enough. Easy to use. Fairly priced. Great support when needed.

Big fan here.

November 11, 2025
Unprompted review
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Reply from Sofiai

Thank you Vikash, being able to support on scale is something we are very proud of. Glad we've been able to save you and your colleagues so much time!

Rated 5 out of 5 stars

Business Development Manager

SOFI has transformed our business, recording client meetings, creating comprehensive meeting notes and a draft follow up that can be sent to the client. It keeps us safe by having a recording of all interactions. Thanks!

November 11, 2025
Unprompted review
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Reply from Sofiai

Thank you Paul, and glad to be of service!

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