Upfront TV ad spending in the United States was forecast to add up to ***** billion U.S. dollars in 2024, marking a *** percent decrease compared to the previous year's value of ***** billion. Upfront TV ad spending was expected to further decrease by *** percent in 2025.
Upfront TV
“Upfronts” are gatherings held by television networks and attended by major advertisers. They allow advertisers to buy television ad airtime before the next broadcasting season begins. In the ******* season, U.S. national primetime TV upfront sales were forecast to reach ***** million dollars.
Ad time per hour of primetime TV
According to data surrounding the average ad time on U.S. broadcast networks, an average ** minutes and ** seconds of ad time per hour could be expected on ABC in the first quarter of 2019. FOX had the lowest ad time per primetime hour during that quarter, averaging at about ** minutes and ** seconds. On U.S. cable network groups however, Warner Media had the lowest average ad time per hour: roughly fourteen and a half minutes.
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eMarketer. (July 8, 2024). Upfront TV advertising spending in the United States from 2021 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved August 01, 2026, from https://www.statista.com/statistics/614254/scatter-upront-tv-ad-spend-usa/
eMarketer. "Upfront TV advertising spending in the United States from 2021 to 2025 (in billion U.S. dollars)." Chart. July 8, 2024. Statista. Accessed August 01, 2026. https://www.statista.com/statistics/614254/scatter-upront-tv-ad-spend-usa/
eMarketer. (2024). Upfront TV advertising spending in the United States from 2021 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: August 01, 2026. https://www.statista.com/statistics/614254/scatter-upront-tv-ad-spend-usa/
eMarketer. "Upfront Tv Advertising Spending in The United States from 2021 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 8 Jul 2024, https://www.statista.com/statistics/614254/scatter-upront-tv-ad-spend-usa/
eMarketer, Upfront TV advertising spending in the United States from 2021 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/614254/scatter-upront-tv-ad-spend-usa/ (last visited August 01, 2026)
Upfront TV advertising spending in the United States from 2021 to 2025 (in billion U.S. dollars) [Graph], eMarketer, July 8, 2024. [Online]. Available: https://www.statista.com/statistics/614254/scatter-upront-tv-ad-spend-usa/
