VISION & MISSION
STATMENT ANALYSIS
Kashif Ali, (id # 21931)
SALIM WINDING WORKS
• A textile firm, producing embroidery and now offer sewing thread as
well
• A small start-up in late 80’s, and now take over the entire local
market, including renowned clothing brands like, Khaddi, Sana-
Safinaz, J. , Al-Karam, Gul-Ahmed, and many more
Vision
SALIM WINDING WORKS is committed to work within its Customers to have a trust upon
the Organization in terms of best Quality product and system by its core competency
and excellence to have better market reputation
• Above vision statement is perfect to show that the company is paying full
attention to its customer, quality and system
• Future destination is not very clear, being a local manufacturer, they need to
expand their market to the international market and building good reputation
globally
• The vision statement is inspiring, as they committed to use their core competency
to develop quality, (make yourself competent enough to build and improve your
market reputation)
• Building trust on your product is the main thing to makes it an auto recall in
customer mind
MISSION
- To become market leader and largest producer of quality embroidery threads in local and
international arena by producing good quality standard products with customer satisfaction.
- Technological advancement
- Optimum utilization of resources
- Sustainable environment friendly procedures and practices
- Positive impact on economy, community and environment
- Hiring, developing and training leaders for tomorrow
• COMPONENTS PRESENT:
• Market
• Customers
• Product & services
• Technology
• Public Image
• Employee
• Philosophy
• COMPONENTS MISSING:
• Self-Concept
• Survival, Growth, profit
From vision and mission statement, it is very clear that the company is customer centric, and all
the recourses are focused to satisfy the customer, although they have the mission of traning and
building leaders for tomorrow as well, to serve the nation.
DEWAN FAROOQUE MOTORS LIMITED
• A branch of YOUSUF DEWAN GROUP
Vision
“The vision of Dewan Farooque Motors Limited is to become
leading market player in the Automotive sector”
• Future destination is clear and obvious, they want to become major player in the
automotive market.
• The statement is vivid in the context, that they will take risks and adopt different
methodology to become the leading player, and then setting up the trend for others
MISSION
- To be the no. 1 automobile company in Pakistan.
- To assume leadership role in the technological advancement of the industry & to
achieve the highest level of quantitative indigenization.
- To offer high value economical and qualitative solutions to address the commuting
needs of a diverse range of customer.
- To seek long-term and good relations with our suppliers and dealers with fair, honest
and mutually profitable dealings.
- To be a totally customer oriented company and to achieve Total Customer
Satisfaction.
- To create a work environment, which motivates recognizes and rewards
achievements at all levels of the organization.
- To produce environment friendly vehicles.
- To be a contributing corporate citizen for the betterment of society, and to exhibit a
socially responsible behavior.
• They cover all the characteristics perfectly of mission statement,
although, survival/growth/profit are not mentioned directly, but they
discuss this point, as long term relation with suppliers
Overall, company vision and mission is completely fulfil the standards,
and major goal of the company is to become major player of the
industry, with all the upto date advancement and technological
changes
