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An Assignment

On
World Class and Multinational Companies Vision, Mission, Objectives and Strategy

Course Name- Strategic Management

Date of Submission: 4 August, 2016

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FedEx Corporation
Mission
FedEx Corporation will produce superior financial returns for its shareowners by providing high-
value-added logistics, transportation, and related business services through focused operating
companies. Customer requirements will be met in the highest quality manner appropriate to
each market segment served.

FedEx Express Strategy

FedEx Express has a plan to improve profitability and secure the long-term viability of our
business in the years to come. We will do this by focusing on the things we do best and the
areas of our business with the greatest growth potential.

Our goal is to deliver $1.6 billion of improved annual operating profit for the segment by the end
of FY16, through five major initiatives.

FedEx Strategy
The unique FedEx operating strategy works seamlessly and simultaneously on three levels:

1. Operate independently by focusing on our independent networks to meet distinct

customer needs.
2. Compete collectively by standing as one brand worldwide and speaking with one voice.
3. Manage collaboratively by working together to sustain loyal relationships with our
workforce, customers and investors.

The Purple Promise and objectives

FedEx are united behind a simple promise: “I will make every FedEx experience outstanding.”

To keep The Purple Promise, FedEx must:

1. Do whatever it takes to satisfy our customers.

2. Always treat customers in a professional, competent, polite and caring manner.
3. Handle every customer transaction with the precision required to achieve the highest
quality service.
4. Process all customer information with 100 percent accuracy.
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Adidas

Unique Portfolio of Brands Vision

Adidas are closest to every consumer with our unique brand portfolio. In the future, Adidas will
not only talk to and talk with our consumers. Adidas will be the first sports company that invites
athletes, consumers and partners to be part of its brands. Adidas will open up so that they can
co-create the future together with Adidas.

Mission:
Adidas strive to be the best sports company in the world, with brands built on a passion for
sports and a sporting lifestyle!

Strategies
‘Creating the New’ is the headline for Adidas next five-year strategic business plan. ‘Creating
the New’ is the attitude that leads Adidas into the future – an exciting future, because Adidas
industry is growing in size and scope and will continue to do so. In fact, the sporting goods
industry is growing faster than most other industries, including consumer electronics. This trend
will continue. Sport is central to every culture and society and is core to an individual’s health
and happiness. All of this is very good news to us because our core competency is sport.
Through sport, we have the power to change lives. Adidas works every day to inspire and
enable people to harness the power of sport in their lives. Adidas also translates our
competence in sports into street wear and fashion because sport is an attitude and a lifestyle.
Everything we do is rooted in sports.

At the very heart of ‘Creating the New’ are our brands. Our brands are what connect us with our
consumers; therefore, the success of our brands defines the success of our business. Our core
brands – adidas, Reebok and TaylorMade – have strong identities in sport. Adidas appeals to
athletes, Reebok focuses on the fitness consumer and TaylorMade is all about the golfer.
Through our unique portfolio of leading sports brands, we cater for the needs and desires of
more consumers than any of our competitors. With ‘Creating the New’, Adidas will get closer to
them than ever before. To achieve that, Adidas plan is based on three strategic choices:

1. Speed: We will become the first true fast sports company: Fast in satisfying consumer
needs, fast in internal decision-making.
2. Cities: We have identified six key cities in which we want to grow share of mind, share
of market and share of trend.
3. Open source: We will be the first sports brand that invites athletes, consumers and
partners to be part of our brands.
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Huawei
Vision
To enrich life through communication

Mission
To focus on our customers' market challenges and needs by providing excellent ICT solutions
and services in order to consistently create maximum value for our customers.

Core Values and strategies

Huawei core values are deeply rooted in every aspect of our business. They are the internal
driving force for the Company and are our commitments to the ecosystem. These values enable
us to provide effective services to our customers and to achieve our vision of "enriching people's
lives through communication".

1. Customers First
Huawei exists to serve customers, whose demand is the driving force behind our development.
Huawei continuously create long-term value for customers by being responsive to their needs
and requirements. Huawei measure our work against how much value we bring to customers,
because Huawei can only succeed through our customers ‘success.

2. Dedication
Huawei win customers ‘respect and trust primarily through dedication. It includes every effort
Huawei make to create value for customers and to improve our capabilities. Huawei value
employees ‘contributions and reward them accordingly.

3. Continuous Improvement
Continuous improvement is required for Huawei to become better partners for customers,
improve our company and grow as individuals. This process requires that Huawei actively listen
and learn in order to improve.

4. Openness & Initiative

Driven by customer needs, Huawei passionately pursue customer centric innovations in an
open manner. Huawei believe that business success is the ultimate measure of the value of any
technology, product, and solution or process improvement.

5. Integrity
Integrity is Huawei’s most valuable asset. It drives Huawei to behave honestly and keep
promises, and, thus, win customers ‘trust and respect.

6. Teamwork
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We can only succeed through teamwork. By working closely in both good times and bad, we lay
the foundation for successful cross-cultural collaboration, streamlined inter-departmental
cooperation and efficient processes.

Standard Chartered Bank

Vision & Goal
Strategic Intent: “To be a World Class Shared Services Centre for the Standard Chartered
Group.”

Brand Promise
“Here for good”

Standard Chartered Bank strategy

1. Focus on what’s important, not what’s merely profitable.
2. And nothing is more important than our people, and the people we work for.

Standard Chartered Bank Approach

A. Here for progress
The best investments are those that can benefit everyone. We are committed to setting the
highest standards for our partners and ourselves. From community programmes to our choice of
corporate partners, the only way to proceed is to always move forward, together.

B. Here for the long run

We’re connecting the world by using new techniques to create new possibilities. More important
than our global reach is the local knowledge it’s built on.

Values
Standard Chartered Bank values underpin all that Standard Chartered Bank is as an
organization. Living them every day in how Standard Chartered Bank work with clients,
customers, colleagues and local communities, is an essential part of how Standard Chartered
Bank prove they're here for good.

1. Courageous: Standard Chartered Bank takes measured risks and stand up for what is
right.
2. Responsive: Standard Chartered Bank deliver relevant, timely solutions for client and
customers.
3. International: Standard Chartered Bank value diversity and work as One Bank.
4. Creative: Standard Chartered Bank innovate and adapt, continuously improving the way
Standard Chartered Bank works.
5. Trustworthy: Standard Chartered Bank is reliable, open and honest.
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Boeing
A Foundation of Innovation
Over the past century, generations of talented Boeing employees helped build the world’s
largest aerospace company—and shaped the course of history along the way. The Boeing
Vision is an expression of our company’s purpose and values, designed to inspire and focus all
employees on a shared future and to reaffirm that, together, we can meet the challenges that lie
ahead.

Boeing Vision
Purpose and Mission: Connect, Protect, Explore and Inspire the World through Aerospace
Innovation.

Aspiration: Best in Aerospace and Enduring Global Industrial Champion

Enterprise Strategy:

1. Operate as One Boeing

2. Build Strength on Strength
3. Sharpen and Accelerate to Win

2025 Goals:
1. Market Leadership
2. Top-quartile Performance and Returns
3. Growth Fueled by Productivity
4. Design, Manufacturing, Services Excellence
5. Accelerated Innovation
6. Global Scale and Depth
7. Best Team, Talent and Leaders
8. Top Corporate Citizen

Enduring Values
At Boeing are committed to a set of core values that not only define who we are, but also serve
as guideposts to help Boeing become the company Boeing would like to be. And Boeing aspire
to live these values every day.

Integrity

Boeing takes the high road by practicing the highest ethical standards and honoring
commitments. Boeing takes personal responsibility for own actions.

Quality
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Boeing strives for first-time quality and continuous improvement in all that Boeing does to meet
or exceed the standards of excellence stakeholders expect of Boeing.

Safety

Boeing values human life and health above all else and take action accordingly to maintain the
safety of our workplaces, products and services. Boeing is personally accountable for own
safety and collectively responsible for each other's safety. In meeting goals for quality, cost and
schedule, Boeing do not compromise safety.

Diversity & Inclusion

Boeing values the skills, strengths and perspectives of our diverse team. Boeing fosters a
collaborative workplace that engages all employees in finding solutions for our customers that
advance our common business objectives.

Trust & Respect

Boeing acts with integrity, consistency, and honesty in all that we do. Boeing values a culture of
openness and inclusion in which everyone is treated fairly and where everyone has an
opportunity to contribute.

Corporate Citizenship

Boeing is a responsible partner, neighbor and citizen to the diverse communities and customers
we serve. Boeing promotes the health and wellbeing of Boeing people, their families and our
communities. Boeing protects the environment. Boeing volunteers and financially support
education and other worthy causes.

Stakeholder Success

By operating profitably and with integrity, Boeing provides customers with best-value innovation
and a competitive edge in markets; enable employees to work in a safe, ethical environment,
with a highly attractive and competitive mix of pay and benefits, and the ability to further share in
the company's success; reward investors with increasing shareholder value; conduct business
lawfully and ethically with our suppliers; and help to strengthen communities around the world.
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Grameenphone
Vision
Grameenphone exist to help their customers get the full benefit of communications services in
their daily lives. The one and only vision of them is “We Are Here to Help”

Mission
Grameenphone is the only reliable means of communication that brings the people of
Bangladesh close to their loved ones and important things in their lives through unparalleled
network, relevant innovations & services.

Managerial Values\objectives
1. Make it easy

Everything GP produce should be easy to understand and use. GP should always

remember that GP try to make customers‟ lives easier.

2. Keep promises

Everything GP do should work perfectly. If it doesn’t, they’re there to put things right. They’re
about delivery, not over-promising. They’re about actions, not words.

3. Be inspiring

They are creative. GP bring energy and imagination to our work. Everything GP produce
should look fresh and modern.

4. Be respectful

GP acknowledge and respect local cultures. GP want to be a part of local communities

wherever cooperate. GP want to help customers with their specific needs in a way that suits
way of their life best.
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British American Tobacco Bangladesh

Mission
To be the world’s leading Tobacco Company through sustainable competitive advantages in an
effective and efficient organization.

Vision
Achieve Leadership of the Global Tobacco Industry not just in volume and value, but also in the
quality of our business. To be industry leaders we must continue to demonstrate that we are a
responsible tobacco Group with outstanding people, brands and superior products

Slogan
“Success and responsibility go together.”

Objectives
1. Increase Customer Focus and Satisfaction: Making sure consumers are getting our
products available at all times giving them the same taste with superior quality.
2. Continuous drive towards Operational Excellence & Cost Saving: Increased efficiency in
terms of global distribution.
3. Maintain quality of product globally: Sustaining the similar superior quality of products
globally.

Strategy
BATB strategy enables business to deliver growth today, while ensuring BATB generate the
funds to invest in our future. Tobacco remains at the core of business and will continue to
provide with opportunities for growth. BATB is also committed to leading the Next Generation
Products category globally. Graph: BATB Strategy.
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Bangladesh Petroleum Corporation

Mission:
1. Ensuring energy security for the country through import, refining & distribution of
Petroleum Products.
2. Developing Petroleum related infrastructures.
3. Modernization of Operational activities.

Vision:
Ensuring uninterrupted supply of Petroleum Products throughout the country in a reasonable
price.
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Unilever Bangladesh
Mission
In the last five years, we have built our business by focusing on our brands, streamlining how
we work, and improving our insight into the evolving needs and tastes of consumers. Now we
are taking the next step in simplification - by aligning ourselves around a clear common mission.

Unilever Bangladesh recognize that the world in which we operate is changing. Consumers are
increasingly bringing their views as citizens into their buying decisions, demanding more from
the companies behind the brands. They want companies and brands they trust.

Unilever embraces these new expectations. Our heritage of good governance, product quality
and long experience of working with communities gives us a strong base. Unilever Bangladesh
aim to build on this by taking the next step in transparency and accountability. We will stand
visibly as Unilever, behind our products and everything we do, everywhere.

Every day 150 million people in over 150 countries choose our products. Already, most of our
brands give the benefits of feeling good, looking good and getting more out of life. Bertolli, for
example, conjures up the Italian zest for life and Becel/Flora keeps hearts healthy. Sunsilk helps
you feel happier because your hair looks great. Our laundry brand, Omo, encourages children to
get dirty so they can experience more of life.

In the future, our brands will do even more to add vitality to life. Our vitality mission will focus our
brands on meeting consumer needs arising from the biggest issues around the world today –
ageing populations, urbanization, changing diets and lifestyles.

Unilever Bangladesh see growing consumer need for:

1. A healthy lifestyle
2. More variety, quality, taste and enjoyment
3. Time, as an increasingly precious commodity
4. Helping people to feel good, look good and get more out of life will enable us to meet
these needs and expand our business.

Unilever is in a unique position to understand the interrelationships between nutrition, hygiene

and personal care. We can do this thanks to our strong science capability and our locally rooted
consumer insight. It is by bringing all this together that we can strive to contribute to quality of
life and wellbeing - adding vitality to life.

The long-term success of our business is intimately interconnected with the vitality of the
environment and the communities in which we operate. The environment provides us with our
raw materials and the ingredients we need to make our products. Healthy, prosperous
communities provide us with a healthy, growing consumer base.
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Purpose
Unilever Bangladesh corporate purpose states that to succeed requires "The highest standards
of corporate behavior towards everyone we work with, the communities we touch, and the
environment on which we have an impact."

Principles
1. Always working with integrity.
2. Positive impact.
3. Continuous commitment.
4. Setting out our aspirations.
5. Working with others.
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Berger Paints Bangladesh Ltd

Vision
To be the most preferred brand in the industry ensuring consumer delight.

Mission
“We shall increase our turnover by 100 percent in every five years. We shall remain socially
committed ethical company.”

Objective
Provide best customer support-connecting consumers to technology through specialized
services like free technical advice on surface preparation, color consultancy, special color
schemes etc. To bolster customer satisfaction, Berger offers Home Decor Service from where
one can get an array of services pertaining to painting.
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GlaxoSmithKline Bangladesh Limited

Mission
Our mission statement explains why we are in business.

"Our global quest is to improve the quality of human life by enabling people to do more, feel
better and live longer"

The GlaxoSmithKline Spirit

Our company spirit describes how we need to behave if we are to achieve our goal.

"We undertake our quest with the enthusiasm of entrepreneurs, excited by the constant search
for innovation. We value performance achieved with integrity. We will attain success as a world
class leader with each and every one of our people contributing with passion and an unmatched
sense of urgency."

Strategy
The business is focused around the delivery of three strategic priorities which aim to increase
growth, reduce risk and improve our long-term financial performance. These priorities are:

1. Grow a balanced global business,

2. Deliver more products of value and
3. Simplify the operating model.

Operating responsibly and ensuring our values are embedded in our culture and decision-
making helps us better meet the expectations of society.
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Lafarge Surma Cement Ltd

Vision
To be the undisputed leader in building materials in Bangladesh through

1. Excellence in all areas of operations with world class standards.

2. Harnessing our strengths as the only cement producer in Bangladesh and
3. Sustainable growth that respects the environment and the community

Commitments
1. Offering highest quality of product and services that exceed our customer’s expectation.
2. Giving our people an enabling environment that nurtures their talents and opportunity to
give the best for the organization.
3. Contribute to building a better world for our communities.
4. Delivering the value creation that our shareholders expect.
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References:
1. www.customwritingtips.com
2. www.adidas-group.com
3. www.huawei.ca
4. www.careerjet.com.bd
5. www.boeing.com
6. https://en.wikipedia.org/wiki/Boeing
7. www.businesshabit.com
8. www.bpc.gov.bd
9. www.transcombd.com
10. nestle.bdjobs.com
11. www.lafarge-bd.com
12. www.gsk.com.bd
13. www.bergerbd.com
14. partexstargroup.com
15. https://www.unilever.com.bd/about/who-we-are/our-mission/
16. www.batbangladesh.com
17. www.hsbc.com

The End