STRUCTURE OF CATERING
INDUSTRY
Unit 1 b..contd
CLASSIFICATION OF FOOD &
BEVERAGE SECTOR ….PRIORITY BASIS
Primary Sector
Only with provision of Food & Beverage
Examples – Restaurants, Takeaways
Secondary Sector
F&B is not the main activity but a supporting activity
Examples – catering in theatres, in flight catering
services, institutional catering etc
CLASSIFICATION OF FOOD &
BEVERAGE SECTOR ….ACCORDING TO
MARKET
Non Captive Market
Captive Market
Semi Captive Market
NON CAPTIVE MARKET
Customers have a choice where to eat depending on following
reasons –
• Reason for dining
• Time available to eat
• Food Preference
• Money Available
• Time of the day
• Distance
• Ambience desired
• Personal Experience
• Examples – stand alone restaurant, coffee shop, fast food
outlet etc
CAPTIVE MARKET
The customers do not have choice where to eat and have to
avail services provided by a particular catering outlet.
Examples – Residential schools, Hostel, old age homes,
prisoners, industrial workers
SEMI CAPTIVE MARKET
Customers have limited choice where to eat, customer have
a choice before selecting food & beverages.
Examples – Food Outlets at Railway Stations, Airports,
Outlets on Highway
CLASSIFICATION OF CATERING
INDUSTRY
Commercial Welfare
Sector Sector
Open Restricted Institutional Hospital Religious Relief Industrial
Market Market Catering Catering Catering Catering Catering
Transport Club Function
Cat. Cat. Cat.
Terminal In Transit
Proprietor Private Govt Inhouse Outdoor
club club club
COMMERCIAL SECTOR -IT IS PROFIT
ORIENTED AND PRIORITIZES ROI
1. Open Market Catering/General Market Catering –
Non Captive thus no restriction on entry of guests.
Specialty Restaurants – Mainland China, Bukhara etc
Fast Food Outlets – KFC , Dominos etc
Mobile Vans – Kwality Wall Truck
Kiosk – Pepsi , Coke
Café – Starbucks , Lavazza
Bars , Wine Bars, Take away, Food Courts in Multiplex –
PVR etc
2. Restricted Market Catering - Captive & Semi Captive
A) Transport Catering
Terminal Catering - At every station there are food
establishments where passengers can get down when the
train/Bus breaks to eat food. Examples – Fast Food Chains
–Dominos ,Mc Donald's …Online portals for ordering food
In transit Catering - The provision of food and beverages to
passengers during a journey on trains, aircraft and ships
and in buses. or private vehicles
Examples –
Air – Taj SATS,Ambassador Sky Chef,Oberoi flight
Catering
Rail – IRCTC, Golden Chariot,Place on Wheels
Sea – Nile Cruise, The Royal Carribean Cruise lines
Road – Kamat Yatri Nivas, Mid way Dhaba, Motels
B) Club Catering - Club Catering refers to the provision
of food and beverages to a restricted member clientele.
Some examples of clubs for people with similar interests
are turf clubs, golf clubs, cricket clubs etc.
Proprietary club A for-profit group, such as a health
club, that sells memberships to the general public, single
owner or group of individuals
Private club not just anyone can join or enter. You
must be a member…. membership fees.
Officers Club/Govt. Official Clubs
C) Function Catering - refers to service of special functions
for specific groups for people at an assigned time, the
food, beverages, and other facilities offered being
predetermined.
In- house catering -is defined as guest-related
foodservice functions associated with business
meetings, conferences, conventions, and social concerns.
Outdoor Catering - involves traveling to the physical
location of the event far from the restaurant or premises.
In this setup, caterers have to customize their kitchen and
dining area.
WELFARE SECTOR – SERVICE ORIENTED
–SUBSIDIZED & NOMINAL PROFIT
1. Institutional Catering - is described as the art of
feeding people who are unable to feed themselves in the
modern world. It is responsible for the health and
welfare of the younger generation. It involves catering
for youth in schools, colleges & residential universities
2. Hospital catering -is to provide palatable. and nutritious
food for patients and staff within defined cost limits.
Menu planning will involve inputs from
Doctors,Nutitionist & Chef
3. Industrial catering -refers more to shops and factories
where food is made to primarily serve the needs of the
employees.
4. Relief Catering -When disaster strikes or an emergency
situation arises ,goal is to keep team of linemen, first
responders, emergency operators and project managers
fed, hydrated and energized so they can continue serving
those affected . Also to provide food packets to affected
population by floods, earthquake, cyclone etc
5. Catering by Religious Institutions - Langar, Prasad
including meals offered to devotees at
temples,Gurdwaras as well as by other religious
organisations .
Feeding programs undertaken by religious orders e.g.,
Ramkrishna Mission, ISKCON
KEY TERMS
The galley is the compartment of a ship, train,
or aircraft where food is cooked and prepared.
An airline service trolley, also known as an airline
catering trolley, airline meal trolley, or trolley cart, is
a small serving cart supplied by an air carrier for use
by flight attendants inside the aircraft for transport of
beverages, airline meals, and other items during a flight.
Anchor - Heavy object used to keep a vessel from
drifting; usually an iron weight, lowered by cable or
chain to the bottom of a body of water to keep a vessel
from drifting.
