Case Study
Industry: Business and Consulting
Everlytic’s Enterprise Architecture Helps Postnet
Manage Their Franchise Communication
About PostNet The Challenge
PostNet SA (Pty) Ltd delivers efficient business solutions with PostNet Southern Africa franchises needed one
their courier, copy and print, digital, stationery and mailbox communications system to serve regular internal
services. PostNet is SA’s largest privately owned counter network communications to all associated branches as well as external
in the document and parcel industry and trades across over 278 campaigns to clients. The challenge was to cater for different
owner-managed retail stores, which serve an excess of 55,000 types of communications for their franchises and clients,
‘walk-in’ customers per day, countrywide. whilst accurately and efficiently managing data for thousands
of customers.
The franchisor account is primarily used for communicating to
‘’We found that Everlytic could be used to
staff, third party service providers and for testing franchisee
both, manage our national database and communications. Email communications range from staff
communicate to that database. A lot of training to service provider notifications and tests.
companies specialised in one or the other, Franchisees and branches are responsible for client
but Everlytic could do both equally well,’’ communications, which are used to update account holders
using a variety of PostNet services, including mailbox rentals.
Pieter Strydom
Such client campaigns revolve around general notices, alerts and
Digital Mananger South Africa updates on mailbox expirations and renewals, services affected
by strike action, promotional campaigns and incentives.
Southern Africa Branch Campaign
Head office enterprise, manages
quota allocation for branches, Represents a Regional Email campaigns are sent by
functions as the “Master” account PostNet Branch. each PostNet branch to their
and uses Everlytic for campaign Regional PostNet branches individual client base. An
testing, internal communications handle email campaigns to their example of a campaign is a
and communicating with service clients and account holders. “Postbox Renewal” notification.
providers and suppliers.
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Case Study
The Solution
PostNet uses Everlytic’s Enterprise package architecture to
manage their email and SMS communications to staff, service
providers and clients.
Each franchisee is linked to PostNet’s head office as an
independent brand. The head office is responsible for purchasing
and allocating quota to each of the 278 branches. This parent-
child structure allows PostNet head office to maintain control
over the allocation quota and ensuring that bigger branches can
be allocated the required quota for their needs.
Everlytic’s flexible multitenant architecture together with
authentication, security and access protocols means each of
the 278 branches manage their related client communications
independent of the head office. API (Application Program
Interface) integration ensures that data between head office
and its branches are regularly, accurately and efficiently synced
and updated.
With regards to PostNet’s head office using their Everlytic
account for testing email campaigns sent by individual branches
to clients, the tests largely extend to email footers in client
communications. PostNet’s email footer tracks link clicks to
their website, social shares, unsubscribes, profile updates and
forwards-to-friends by subscribers.
The Results
Pieter Strydom, Digital Manager for PostNet Southern Africa,
explains that PostNet needed a platform that could both
integrate and communicate to its database.
‘’We found that Everlytic could be used to both, manage our
national database and communicate to that database. A lot of
companies specialised in one or the other, but Everlytic could do
both equally well,’’ says Strydom.
Everlytic Met PostNet’s Primary Objectives:
• Easily build PostNet’s national database in line with
industry best practice, the Consumer Protection and
Protection of Personal Information (POPI) Acts.
• Actively manage the health of PostNet’s national database
with automated unsubscribe, opt-out and bounce tracking
• Effectively communicate to the national database
PostNet Benefits
PostNet required a secure, adaptable system that could integrate PostNet Benefits From Using Everlytic:
with their Customer Relationship Manager system (CRM) and
match their franchisor-franchisee model. ‘’Everlytic met our • Everlytic’s API Integration talks to PostNet’s CRM to
security issues hands down, with different levels of security automatically synchronise data thus ensuring the
measures in place to ensure our data is not compromised. The data is the same at both branch and head office level.
Everlytic system is reliably secure,’’ says Strydom.
• Adaptable Everlytic architecture matches PostNet’s
In addition to traditional communication using flyers and franchisor-franchisee needs in terms of quota allocation from
brochures, PostNet was looking to transition to digital head office to regional branches, whilst allowing each branch
communications. ‘’Everlytic is both consumer and user friendly to communicate with clients independently of head office
and because we were able to integrate with their Enterprise
Architecture, the transition to digital has been uncumbersome,’’ • Everlytic’s interface is user friendly and convenient, saving
says Strydom. time on training and implementation.
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Case Study
About Everlytic
Everlytic is email and sms cloud marketing software built JOHANNESBURG CAPE TOWN
for discerning marketers. Create flexible, automated Ground Floor, 5th Floor Canal Walk office
campaigns with our easy-to-use interface and track Rosebank Corner East Towers
everything. Created for the demanding requirements of Cnr Jan Smuts & 7th Avenue Century Boulevard
big business and to build richer customer relationships, Parktown North Century City, 7441
our powerful software is trusted by hundreds of the Johannesburg Tel: +27 21 201 7444
best known brands in South Africa and abroad. Tel: +27 11 447 6147 Email: sales@[Link]
Email: sales@[Link]
Build and manage effective digital campaigns from bulk
newsletters and notifications, to transactional statements
and system generated messages across email, mobile and
social channels from one central hub. Visit [Link]. If you like what you see and would
CLICK HERE
[Link] or contact info@[Link] for more info. like to know more about Everlytic...
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