Institute of Business Education and Governance
Agribusiness Department
2nd Semester SY 2023-2024
In Partial Fulfillment of the
Requirements for the Subject
Introducing to International
Marketing Management
PRODUCT PROPOSAL
Submitted by:
Marciano, Anthony James C.
Espanola, Maja Wevena B.
Alquirez, Kristel Jane M.
Musones, Norhyma B.
Alagos, Anthony C.
Mancia, Saidah O.
Escanilla, Ashly R.
Unla, Jeany S.
Vale, Aron S.
Submitted to:
ROSELYN R. CAGASAN-BULAN,MBA,LPT
Instructor
I. Main Product: Seaweed
II. Product Name: SeaSnap Crackers
III. Type of Product: Snacks|Foods
IV. Product Description and Benefits
Product Descriptions
SeaSnap Crackers are tasty and healthy snacks made from green guso (Eucheuma sp)
and carrots as the primary ingredients. These crackers will incorporate the health benefits of
seaweed that is high in dietary fiber, antioxidants, vitamins A, C, D3, calcium, iron, and other
benefits, with natural sweetness and nutrients found in carrots. This product is a healthy,
low-calorie, high-fiber alternative to typical crackers in that it combats poor heart health
efficacy, digestion, and overall wellness. Due to their dry nature and low moisture content,
Guso Crackers will usually remain fresh for around 2-3 months in proper conditions, being
stored in an airtight container and kept away from moisture and heat. According to the
study cited by Helwig (2024), seaweed contains the vitamins A, C, and E, all of which are
high in antioxidants. By lowering the effects of free radicals, antioxidants aid in preventing
cell damage. Free radicals are chemicals that play a role in chronic illnesses such heart
disease, diabetes, and some forms of cancer. Furthermore, antioxidants may improve your
immune response.
Benefits of this Product
This product has many advantages such as cured fiber which aids digestion while
balancing blood sugar levels. It is additionally abundant in Calcium and Iron, important
nutrients for the bones and oxygen transport in the body. Moreover, it has powerful
antioxidants and vitamins important for the immune system and skin and slows its
deterioration. Due its low calorie and fat content, it is ideal for consumers who wish to
maintain their health. The product is also made from natural ingredients sourced from the
region, thus promoting responsible farming and helping the farmers in that area.
V. Product Logo
Actual Product Photo:
Tagline: “Crisp from the Coast, Snapped with Flavor”
VI. Product Ingredients
Green Guso|Seaweed (Eucheuma sp)
Carrots
Garlic
Onion
Salt
Pepper
Water
Flour
Cornstarch
Baking soda
Oil
VII. Product Procedures
Ingredients
3 cup fresh guso (cleaned and finely blend using blender or food processor)
2 pieces of carrots
3 cup all-purpose flour (or cassava flour for gluten-free)
1/2 cup water (adjust as needed)
1 tsp salt
1/2 tsp ground pepper
3 tsp baking soda
1|2 kls cooking oil
1|2 cup of cornstarch
Garlic and Onion
Preparation Procedure:
1. Clean the Guso: Wash the fresh guso thoroughly with clean water to remove any
sand, salt, or debris.
2. Soak in clean water for about 10 minutes, then drain.
3. Chop the guso finely to make it easier to mix and more uniform in texture.
Preparation for making the crackers
Add the garlic, onion, chopped carrots, guso and water in the blender or food
processor to make it more blend.
After blending the ingredients, prepare your flour, cornstarch, ground pepper, salt,
and other seasonings.
After the preparation, pour the mixture to the seasoned flour to make dough.
Once the dough is ready, you can start creating square shape crackers.
Form the Crackers: Scoop about a tablespoon of batter and flatten it on a lightly greased
tray or banana leaf.
Shape into thin pieces.
Ensure uniform thickness to promote even cooking.
Cook the Crackers:
1. Frying method: Heat oil in a pan and deep-fry the crackers until golden
brown and crispy.
Cool and Store: Let the crackers cool completely on a wire rack.
Store in an airtight container to maintain crispness.
You can add spices, cheese powder, or sesame seeds for added flavors.
Shelf life is longer if thoroughly dried and stored properly.
VIII. Potential Customer
The potential customers for Seasnap Crackers primarily include health-conscious
individuals and snack enthusiasts who seek a nutritious yet tasty alternative to conventional
crackers. These customers value quality ingredients and are often looking for products that
offer both convenience and health benefits. Seasnap Crackers, with their unique
formulation and wholesome ingredients, appeal to young professionals, busy parents, and
fitness enthusiasts who want a quick snack that aligns with their healthy lifestyle.
Additionally, Seasnap Crackers can attract specialty food stores, cafes, and health food
retailers who aim to provide their customers with innovative and high-quality snack options.
By targeting these segments, the product can establish a strong foothold in both retail and
foodservice markets, expanding its reach to a broad demographic that appreciates
premium, flavorful, and nutritious snack products.
VIII. SWOT ANALYSIS
Strengths
Healthy natural ingredients benefits
Long shelf life, low moisture
Supports small seaweed farmers and sustainable sourcing
Weaknesses
Limited awareness of seaweed crackers in certain markets
Issues of production scale and consistency at initial stages.
Increased production cost compared to normal crackers
Opportunities
Trend for healthier snacks in the Philippines
Possibility for innovation for entry to external markets with a super food palette
Variation in product line (flavors)
Threats
Competition from imported and also well-known brands of snack products within
the country
Disruption supply chain profiles raw material
Preferences of consumers taste and conditioning
IX. 4P’S Analysis
1. Product
Seasnap Crackers are seaweed snacks that feature the unique taste of seaweed with
a crunch. The product is traditionally made with guso and is a typically finished
product is seasoned and can be any number of flavours. The product can
predominantly also be consumed as a snack in the Philippines. The product is
marketed as a snack that is healthier than traditional chips, mainly for its low calorie
and high fibre content in comparison to traditional chips. Seasnap Crackers can be
consumed on their own or with dip. The versatility of Snacks is a strong factor in
attracting customers. They can provide a health driven snack option, or provide
consumption options for those very budget (snack) conscious.
2. Price
The product will be sold at the price of 10 pesos each.
3. Place
4. Promotion
In a promotional aspect Seasnap Crackers marketing strategy is to promote the
healthy and good tasting snacks. Promotion will typically focus on social media marketing
recommendations to reach consumers. Social media is an important consideration to allow
Seasnap Crackers to engage and promote themselves well on platforms like TikTok and
Facebook.
X. Product Costing & Weekly Budgetary Requirements
Ingredients: Quantity Cost per product
Seaweed 1kls Php60.00
Carrots 1|2 Php25.00
Garlic 1kl 70
Onion 1kl 70
Oil 1kl 70
Baking Soda 1\2 40
Flour 2kl 60
Pepper 1pack 25
Cornstarch 1|2 30
Packaging
Cellophane| Paper Bag 10 packs N|A
TOTAL Php. 450.00
XI. Target Number of Product Produced 1 Week
The target number of Seasnap Crackers to produce in one week is 100 units.
Producing 100 units per week allows the company to meet immediate customer
demand while minimizing the risk of excess inventory. This quantity supports
fulfilling orders from online platforms, local markets, and promotional events,
ensuring product freshness and quality.
