Business Plan

I. Cover Page
a. Name(s) and address(es) of the owners

 Nadzma S. Macasasa: Westmin, Buug Zamboanga Sibugay

 Amiel Jhay V. Manguerra: Poblacion, Buug Zamboanga Sibugay
 Jasmine M. Monong: Bulaan, Buug Zamboanga Sibugay
 Jellian B. Manoop: Poblacion, Buug Zamboanga Sibugay
 Reymond Y. Lidres: Pling, Buug Zamboanga Sibugay
 Ariane B. Sumpo: Datu Panas, Buug Zamboanga Sibugay
 Leejay V. Dulong: Diplo, Kumalarang Buug Zamboanga Del Sur
 Dave V. Mahasanday Diplo, Kumalarang Zamboanga Del Sur
 Ken A. Sun-oc: Diplo, Kumalarang Zamboanga Del Sur
 Mike Ryan Lacanaria: Maganay, Buug Zamboanga Sibugay
 Deejay B. Cortez: Picanan, Kumalarang Zamboanga Del Sur

b. Name and address of business

 Meryenda Corner, Datu Panas, Buug Zamboanga Sibugay

c. Contact persons

 Amiel Jhay V. Manguerra

 [email protected]
 09105791595

d. Date prepared

 November 12, 2024

e. Statement of confidentiality of report

This business plan and the information contained herein are

confidential and proprietary to Meryenda Corner. The recipient acknowledges
that the information provided in this document is solely for the purpose of
evaluating potential business collaborations or investment opportunities and
agrees to maintain strict confidentiality. The recipient further agrees not to
disclose, reproduce, or distribute any part of this business plan without the
prior written consent of Meryenda Corner. Any unauthorized use or disclosure
of this information may result in legal action and other appropriate remedies.

II. Executive Summary

Meryenda corner, a small snack food business, aims to provide healthy,

delicious, and convenient options to health-conscious consumers, busy
professionals, students, and retailers. Leveraging innovative products and
strategic marketing, we’ll capitalize on the growing snack food demand. Our
mission is to offer high-quality, affordable snacks while fostering innovation,
customer satisfaction, and environmental responsibility.

Our initial product line includes Pastillas, hotdog cheese stick, palamig,
palitaw, fishball, puto cheese. We’ll utilize social media marketing, influencer
partnerships, and sponsorship of health events to drive brand awareness.
CEO Nadzma S. Macasasa, COO Amiel Jhay V. Manguerra, Marketing Director
Jasmine M. Monong, and Financial Controller Jellian B. Manoop form our
experienced management team.

To drive brand awareness and sales, we utilize in person marketing,

partnerships, sponsorship of health events, online advertising, loyalty
programs and email marketing. Strategic partnerships with local businesses
and organizations further enhance our reach.

Our growth strategy includes expanding our product line, entering new
markets and enhancing our online presence. Exploring strategic acquisitions
and partnerships will further fuel growth. By executing our plan, Meryenda
Corner aims to become a leading snack food provider, delivering value to
customers, employees and stakeholders.

III. Product

Pastillas are a traditional Filipino candy made from milk,

sugar, and rice flour. They have a soft, chewy texture and a
sweet, milky flavor. Typically shaped into small balls or oval
forms, pastillas are often wrapped individually in colorful
paper or cellophane.

Hotdog cheese sticks are a popular Filipino snack consisting of

a hot dog sausage coated in a thick layer of melted cheese,
then wrapped in a lumpia wrapper, deep-fried to a golden
brown. They’re crunchy on the outside, gooey on the inside,
and savory-sweet in flavor.

Palamig is a refreshing Filipino beverage typically served cold,

perfect for hot tropical days. It has evaporated milk, gulaman,
and sugar that makes it more delicious.

Palitaw is a traditional Filipino rice cake dessert. It’s made

from glutinous rice flour, water and sugar, formed into small,
flat discs. Palitaw is usually cooked by dropping the mixture
into boiling water, then scooped out and coated with grated
coconut, sesame seeds or sugar. The soft, chewy texture and
 Fishballs are a popular Filipino street food made from fish
paste, typically pollock or mackerel, mixed with flour, eggs and
seasonings. They’re deep-fried into crispy, golden brown balls,
often served with a dipping sauce like vinegar, chili or sweet
and sour sauce. Fishballs are crunchy outside, soft inside and
savory, making them a favorite snack in the Philippines.

Puto cheese is a Filipino steamed mini cake topped with melted

cheese. It’s made from flour, sugar, eggs and milk, typically
served warm and freshly steamed. The combination of soft,
fluffy cake and gooey, savory cheese creates a delightful
contrast of textures and flavors, making puto cheese a beloved
Filipino snack or dessert.

V. Marketing Plan

Customer

The customer of this business are Senior High School students seeking
convenient, affordable snacks, Educators looking for quick energy boosts or
lunch supplements, School administrators, counselors, and support staff,
guests attending school functions, sports events, or concerts, Student
organizations, sports teams, or extracurricular groups.

Marketing strategy

This marketing strategy focuses on building brand awareness, driving

sales, and fostering customer loyalty for a snack food business. It utilizes
various tactics based on the provided search results and aims to be
adaptable to different snack food types and target audiences. Our snack food
business aims to captivate students, teachers and staff by offering
convenient, affordable and healthy options. We’ll establish an online
presence through our website and social media platforms (Facebook,
Instagram, Twitter and TikTok) to showcase products, promotions and
company history. Digital advertising (Google Ads, Facebook Ads) will target
our demographic, while in-store promotions, free samples and loyalty
programs will drive sales. Strategic partnerships with schools, suppliers and
local businesses will ensure exclusive contracts and quality ingredients.
Content marketing (blog posts, email newsletters, videos) will share recipes,
health tips and industry insights. Regular events, sponsorships and booths at
school functions and food festivals will build brand awareness.

Competitive edge
 Our snack food business boasts a distinctive competitive edge through
its innovative product offerings, exceptional customer service and strategic
partnerships. Unique selling points include: healthier options (gluten-free,
vegan), locally-sourced ingredients, eco-friendly packaging and customizable
snack boxes. Exclusive partnerships with schools and suppliers ensure
competitive pricing and premium quality. Our user-friendly online platform
and mobile app facilitate convenient ordering and payment. Additionally,
loyalty programs, limited-edition flavors and interactive social media
campaigns foster brand loyalty. By focusing on quality, sustainability and
customer convenience, we differentiate ourselves from competitors and
establish a loyal customer base.

Pricing

Our snack food business adopts a competitive pricing strategy,

balancing affordability with profitability. Prices range from ₱5 to 10 for
individual snacks and ₱20 to ₱25 for variety packs. Discounts are offered for
bulk purchases (5% off 10+ product), loyalty program members (5% off), and
students/teachers (5% off). Premium products, seasonal flavors and specialty
items are priced slightly higher (₱10-₱15). Prices are reviewed quarterly to
ensure alignment with market trends, competitor pricing and production
costs.

V. Organizational Plan

Our snack food business boasts an experienced management team

dedicated to driving growth and excellence. Led by CEO Nadzma S.
Macasasa, a seasoned entrepreneur with 2 weeks in the food industry, our
team comprises: COO Amiel Jhay V. Manguerra, overseeing operations and
logistics; Marketing Director Jasmine M. Monong, expert in brand
development and social media; Financial Controller Jellian B. Manoop,
managing finances and accounting; and Production Manager Ariane B.
Sumpo, ensuring quality control and supply chain efficiency, the others are
helping us to make the business run smoothly. Together, they bring diverse
skill sets, industry expertise and passion for innovative snack solutions.

Our snack food business relies on a cohesive team. The CEO oversees
strategy, direction and growth, while the COO manages day-to-day
operations, logistics and supply chain. The Marketing Director develops
branding, advertising and promotional strategies. The Financial Controller
handles accounting, budgeting and forecasting. The Production Manager
ensures quality control, food safety and packaging. Production staff prepare,
package and label snacks, maintaining cleanliness and adherence to
protocols. Inventory managers track stock and order supplies. Delivery
drivers distribute products. Customer service representatives address
customer inquiries and concerns. Administrative assistants support
management with scheduling and record-keeping. All team members
maintain a safe work environment, adhere to policies and contribute to
innovation and customer satisfaction.

The operations team includes production staff, inventory managers and

delivery drivers. Administrative assistants support senior management with
scheduling and record-keeping. Customer service representatives address
customer inquiries. Department heads report directly to the CEO, ensuring
clear communication and swift issue resolution.

Key departments:

1. Production: snack preparation, packaging, quality control

2. Marketing: branding, advertising, promotions

3. Finance: accounting, budgeting, forecasting

4. Operations: logistics, supply chain, inventory management

5. Customer Service: customer support, feedback management

Decision-Making Process

1. CEO makes strategic decisions

2. Department heads provide input and recommendations

3. Collaborative discussions ensure informed decision-making

4. Clear communication ensures effective implementation

Communication Channels

1. Regular team meetings

2. Open-door policy

3. Email and phone correspondence

4. Performance reviews and feedback sessions

VI. Operating Plan

Operations Overview

Our snack food business operates 5 days a week, with peak production
hours from 8am-4pm. We produce and distribute a variety of snack foods to
schools, retailers and consumers.

Production Process
1. Ingredient sourcing: High-quality ingredients are sourced from approved
suppliers.

2. Production: Snacks are prepared, packaged and labeled in our facility.

3. Quality control: Products undergo rigorous quality checks.

4. Inventory management: Stock levels are monitored and replenished as

needed.

Maintenance and Sanitation

1. Equipment maintenance: Regular maintenance ensures optimal

equipment performance.

2. Sanitation protocols: Strict sanitation procedures maintain a clean and

safe environment.

Key Performance Indicators

1. Production efficiency

2. Product quality

3. Customer satisfaction

4. On-time delivery

5. Inventory turnover

Quality Control Measures

1. Regular product testing

2. Ingredient inspection

3. Cleaning schedules

4. Staff training on quality and safety protocols

Health and Safety Protocols

1. Employee training on food safety and handling

2. Personal protective equipment (PPE) usage

3. Regular facility inspections

4. Compliance with regulatory requirements.

VII. Financial Plan

 Our snack food company, Snack Delights, projects significant growth
over the next three years. Initially, we require ₱700 in each product funding
to cover startup costs, including production equipment (₱150), marketing
(₱200), utilities (₱100), inventory (₱150) and working capital (₱100).

1.Start - up Cost: 250 -P2,000

2 Revenue Preojections: P1,400 (2weeks)

3. Cash Flow Management: Daily’weelkdy sales tracking

4. Badget Allocation: Production (40%), Marketing (30%). Operations (30%)

To manage risk, we’ll maintain:

- Cash reserves (3-6 days’ expenses)

- Diversified revenue streams

- Cost-control measures

- Regular financial reviews

This financial plan will guide Meryenda Corner’ growth, ensuring profitability,
sustainability and long-term success.

VIlIl. Appendix

This appendix provides supplementary information supporting our food

business plan

Product Information

1. Product formulations: Detailed recipes and nutritional information for

signature snack products

2. Product labels and packaging designs

3. Technical specifications: Equipment specifications and maintenance
schedules

Financials

1. Historical financial statements (2024-2025): Income statements, balance

sheets and cash flow statements

2. Five-year financial projections (2024-2029)

3. Break-even analysis and cash flow projections

Marketing and Sales

1. Marketing strategy and tactics

2. marketing plan

3. Sales projections and distribution channels

Miscellaneous

1. Resumes of key personnel

2. Glossary of industry-specific terms

3. References

This appendix provides additional details and supporting documents for our
food business plan.