(Established under the Presidency University Act, 2013 of the Karnataka Act 41 of 2013)

[2024-25 ODD/ FALL SEMESTER]

COURSE HANDOUT / COURSE PLAN [Revision18–AUG 2023]

SCHOOL: SoCSE DEPT: CSE DATE OF ISSUE: 19-08-2024

NAME OF THE PROGRAM : [Link] (CSE)

P.R.C. APPROVAL REF. :

SEMESTER/YEAR : 7th Sem/ 4th year

COURSE TITLE & CODE : SEARCH ENGINE OPTIMIZATION & CSE 3123

COURSE CREDIT STRUCTURE : 3-0-3

CONTACT HOURS : 3 periods per week

COURSE IC : Ms. Radhika Sreedharan

COURSE INSTRUCTOR(S) : Ms. Radhika Sreedharan

COURSE URL : [Link]

PROGRAM OUTCOMES:

Graduates of the B. Tech. Program will have the following abilities:

PO-1: Engineering knowledge: Apply the knowledge of mathematics, science, engineering fundamentals, and an
engineering specialization to the solution of complex engineering problems.

PO-2: Problem analysis: Identify, formulate, review research literature, and analyze complex engineering
problems reaching substantiated conclusions using first principles of mathematics, natural sciences, and
engineering sciences.

PO-3: Design/development of solutions: Design solutions for complex engineering problems and design system
components or processes that meet the specified needs with appropriate consideration for the public health and
safety, and the cultural, societal, and environmental considerations.

PO-4: Conduct investigations of complex problems: Use research-based knowledge and research methods
including design of experiments, analysis and interpretation of data, and synthesis of the information to
provide valid conclusions.

PO-5: Modern tool usage: Create, select, and apply appropriate techniques, resources, and modern
engineering and IT tools including prediction and modeling to complex engineering activities with an
understanding of the limitations.

PO-6: The engineer and society: Apply reasoning informed by the contextual knowledge to assess societal, health,
safety, legal and cultural issues and the consequent responsibilities relevant to the professional engineering practice.

PO-7: Environment and sustainability: Understand the impact of the professional engineering solutions in societal and
environmental contexts, and demonstrate the knowledge of and need for sustainable development.
PO-8: Ethics: Apply ethical principles and commit to professional ethics and responsibilities and norms of the
engineering practice.

PO-9: Individual and teamwork: Function effectively as an individual, and as a member or leader in diverse
teams, and in multidisciplinary settings.

PO-10: Communication: Communicate effectively on complex engineering activities with the engineering community
and with society at large, such as, being able to comprehend and write effective reports and design documentation,
make effective presentations, and give and receive clear instructions.

PO-11: Project management and finance: Demonstrate knowledge and understanding of the engineering and
management principles and apply these to one's own work, as a member and leader in a team, to manage projects and
in multidisciplinary environments.

PO-12: Life-long learning: Recognize the need for, and have the preparation and ability to engage in
independent and life-long learning in the broadest context of technological change.

PROGRAM SPECIFIC OUTCOMES:

PSO 01. [Problem Analysis]: Identify, formulate, research literature, and analyze complex engineering problems
related to Software Engineering principles and practices, Programming and Computing technologies reaching
substantiated conclusions using first principles of mathematics, natural sciences, and engineering sciences.

PSO 02. [ Design/development of Solutions]: Design solutions for complex engineering problems related to
Software Engineering principles and practices, Programming and Computing technologies and design system
components or processes that meet the specified needs with appropriate consideration for the public health and
safety, and the cultural, societal, and environmental considerations.

PSO 03. [Modern Tool usage]: Create, select, and apply appropriate techniques, resources, and modern
engineering and IT tools including prediction and modelling to complex engineering activities related to Software
Engineering principles and practices, Programming and Computing technologies with an understanding of the
limitations.

COURSE PREREQUISITES: Web technologies (CSE 2067) & E-Commerce (CSE 3126)

COURSE DESCRIPTION: This course covers the basics of how a website is structured, how search engines
work, what to look for, choosing competitive keywords, writing content for a website, code optimization, link
building, social media, and some advanced optimization techniques.

Course Objective: The objective of the course is to familiarize the learners with the concepts of Search
Engine optimization and to attain Employability through Participative Learning techniques.

COURSE OUTCOMES: Upon successful completion of the course the students shall be able to:

TABLE 1: COURSE OUTCOMES

Expected
CO
CO BLOOMS
Number
LEVEL
CO1 Describe the significance of search engine and its working Remember

CO2 Discuss an SEO-Friendly Site Understand

CO3 Differentiate 301 and 302 redirects. Analyze

CO4 Demonstrate various SEO tools to search for related keywords Apply
MAPPING OF C.O. WITH P.O.: [H-HIGH, M- MODERATE, L-LOW]
TABLE 2a: CO PO Mapping ARTICULATION MATRIX
CO. PO PO PO
No PO1 PO2 PO3 PO4 PO5 PO6 PO7 PO8 PO9 PO 10 11 12 13
CO1 H M M M M M L M
CO2 M H M M M M M M
CO3 M H M M M M M M
CO4 H H M M M M M M

TABLE 2b: CO PSO Mapping ARTICULATION MATRIX

CO.
No PSO1 PSO2 PSO3
CO1 H M L
CO2 L M H
CO3 M M M
CO4 L M M

COURSE CONTENT (SYLLABUS):

Modul[Link] How Search Engines Work [10 Sessions] [Blooms Level Selected: Remember]

Putting Search Engines in Context, Meeting the Search Engines, Recognizing and Reading Search Results,

Getting Your Site in the Right Results, Knowing What Drives Search Results, Spam Issues: When Search Engines

Get Fooled.

Module: 2: SEO web design [10 Sessions] [Blooms Level Selected: Understand]

The Basics of SEO Web Design, building an SEO-Friendly Site, Making Your Page Search Engine-

Compatible, Perfecting Navigation and Linking Techniques

Module: 3: Optimizing the foundations and analyzing the results [10 Sessions] [Blooms Level Selected:
Understand]

Server Issues: Why Your Server Matters, Using Redirects for SEO, implementing 301 Redirects, Watching

Your Backend: Content Management System Troubles, Solving SEO Roadblocks, Employing Site Analytics,

Tracking Behaviors with Web Analytics

Module: 4: On-page SEO v Off-page SEO [5 Sessions] [Blooms Level Selected: Analyze]

On-page SEO: Website Content, URL Structure, Pictures, Title Tags, Meta Tags, Headline Tags, Internal

Linking. Off-page SEO: Who‟s Linking to You? How are they Linking to You? Using Social Media to Spread
Content,
 Using Email to Spread Content

Module 5: SEO Tool Set [5 Sessions] [Blooms Level Selected: Apply]

Single Page Analyzer, Multi-page Analyzer, Check server page tool, Word tracker, Keyword Discovery, SEO
Reporting, SEO Website analysis, Google Analytics, Automated reporting

DELIVERY PROCEDURE (PEDAGOGY):

TABLE 3: SPECIAL DELIVERY METHOD/ PEDAGOGY PLANNED WITH TOPICS

Pedagogy title/ short ** At end of semester
Lecture Subtopic as per
S. No explanation of adopted please update whether
Number lesson Plan
pedagogy activity was done
L8, L9 How search Self-learning topics
engines work Students can learn about
1 how search engines can get
fooled and can learn
different types of spams
L13, L14 Basics of SEO Interactive learning
Web design Students can form groups
2 and can utilize HTML
constructs to build a web
page
L22,L23, L24 Server issues Interactive learning
Students can form groups
3
and explain different types
of server issues and redirects
L37, L37 SEO tools Participative Learning
Students can implement
4
different types of SEO tools
for retrieving information

REFERENCE MATERIALS:

I. Text Book(s):
1. T1. Bruce Clay, Susan Esparza, "Search Engine Optimization All-in-One For Dummies",
John Wiley distributor, 2nd Edition, 2013
2. T2. Kristopher B. Jones, “Search Engine Optimization”, Wiley 2016

II. Reference Book(s):

1. Eric Enge, Stephan M. Spencer, Jessie Stricchiola, “The Art of SEO: Mastering Search Engine
Optimization”, O’Reilly Media [2015]
2. Kelsey, Todd , “Introduction to search engine optimization : a guide for absolute beginners
“,Apress, 2017
3. Adams, R. L, “SEO Simplified : Learn search engine optimization strategies and principles
for beginners”, Createspace, 2013

III. Web resources

1. [Link]
2. [Link]
3. [Link]
4. [Link]
 SPECIFIC GUIDELINES TO STUDENTS:

a) All the course related information will be announced in the class room and the same will be communicated to
the students through Microsoft teams.
b) Students should take the responsibility to update themselves with the current affairs and latest news about the
topics discussed in class.
c) Students are required to actively participate in discussions and other activities that are planned in the duration
of the course.

COURSE SCHEDULE:

TABLE 4: COURSE BROAD SCHEDULE

Sl. STARTING CONCLUDING TOTAL NUMBER OF
ACTIVITY
No. DATE DATE PERIODS
01 Program integration 19/08/2024 19/08/2024 01
02 Module: 01 20/08/2024 10/09/2024 10
03 Module Integration 12/09/2024 12/09/2024 01

04 Module: 02 13/09/2024 22/09/2024 08

05 Module Integration 22/09/2024 22/10/2024 01

06 Midterm Exam 14/10/2024 21/10/2024
Discussion of Midterm
07 24/10/2024 24/10/2024 01
Examination Paper
08 Module:03 25/10/2024 18/11/2024 08
09 Module Integration 19/11/2024 19/11/2024 01
10 Module:04 22/11/2024 03/12/2024 10
Student Group Seminars-Videos
11 06/10/2024 20/12/2024 02
Presentation/Article Presentation
12 End Term Examination

DETAILED SCHEDULE OF INSTRUCTION:

TABLE 5: DETAILED COURSE SCHEDULE/ LESSON PLAN

LOL HOL
Session Topics Course
Sl. Lesson (Lower (Higher Teaching Ref & Pg
no[with Outcome
no Title Order Order Pedagogy No.
date] LO: Student Shall be able to Number
Learning) Learning)
1 L1 Program Integration
TABLE 5: DETAILED COURSE SCHEDULE/ LESSON PLAN

LOL HOL
Session Topics Course
Sl. Lesson (Lower (Higher Teaching Ref & Pg
no[with Outcome
no Title Order Order Pedagogy No.
date] LO: Student Shall be able to Number
Learning) Learning)
T1
MODULE Classroom Book I
1: How Introduction Lecture/ Ch-1
L2 search L1 NA CO1 PPT Pg No:5
2
engines LO1: Understand search engines presentatio
work n

Module 1: Putting Search Engines in Context, T1

Classroom
How LO: Understanding search engine Book I
Lecture/
search users, Reasons people use search Ch-1
3 L3 L1 NA CO1 PPT
engines engines Pg No: 7-
presentatio
work 22
n
Module 1: Meeting the Search Engines Classroom T1
How LO: Understanding elements to get Lecture/ Book I
search high rankings; Knowing major PPT Ch-2
4 L4 engines engines L1 NA CO1 presentatio Pg No:23-
work Understand types of vertical search n/Experime 33
engines; Understanding Meta search ntal
engines Learning
Module 1: Recognizing and Reading Search T1
How Results Book I
search LO: Understanding people look at Participativ Ch-3
5 L5 L1 NA CO1
engines search results e Learning Pg. No: 37-
work 50

Module 1: Getting Your Site in the Right Results T1

How LO: Understand Avoiding spam; Book I
search Understand personalized search’s Experiment Ch-4
6 L6 L1 NA CO1
engines impact on ranking; Showing up in al Learning Pg. No: 51-
work local search results 71

Module 1: Knowing What Drives Search T1

How Results Book I
search LO: paid search results; Understand Experiment Ch-5
7 L7 L1 NA CO1
engines advanced search operators, tail queries al Learning Pg. No:
work 73-82

Module 1: Spam Issues: When Search Engines T1

Classroom
How Get Fooled. Book I
Lecture/
search LO: Understand spam and its types Ch-6
8 L8 L1 NA CO1 PPT
engines Pg No: 83-
presentatio
work 88
n
Module 1: Spam Issues: When Search Engines T1
Classroom
How Get Fooled. Book I
Lecture/
search LO: Understand to report spam, Ch-6
9 L9 L1 NA CO1 PPT
engines search engine penalties Pg No: 89-
presentatio
work 95
n
Module 1: Spam Issues: When Search Engines Classroom T1
10 L10 How Get Fooled. L1 NA CO1 Lecture/ Book I
search PPT Ch-6
TABLE 5: DETAILED COURSE SCHEDULE/ LESSON PLAN

LOL HOL
Session Topics Course
Sl. Lesson (Lower (Higher Teaching Ref & Pg
no[with Outcome
no Title Order Order Pedagogy No.
date] LO: Student Shall be able to Number
Learning) Learning)
engines LO: Understanding no promises or presentatio Pg: 83-95
work guarantees n
END OF MODULE- 1
Module 2: The Basics of SEO Web design T1
Classroom
SEO web LO: Understand web design basics; Book IV
Lecture/
design Type of content, Choosing keywords, Ch-1
11 L11 L2 NA CO2 PPT
Making site dynamic Pg No:
presentatio
197-204
n

Module 2: The Basics of SEO Web design T1

Classroom
SEO web LO: Understand web design basics; Book IV
Lecture/
design Type of content, Choosing keywords, Ch-1
12 L12 L2 NA CO2 PPT
Making site dynamic Pg No:
presentatio
204-215
n
Module 2: The Basics of SEO Web design T1
Classroom
SEO web LO: Understand keywords usage, Book IV
Lecture/
design developing design procedure Ch-1
13 L13 L2 NA CO2 PPT
Pg No:204-
presentatio
216
n
Module 2: Building an SEO-Friendly Site T1
Classroom
SEO web LO: Designing a spider-friendly Book IV
Lecture/
design code, Planning navigation elements Ch-2
14 L14 L2 NA CO2 PPT
Pg No:
presentatio
217-240
n
Module 2: Building a Mobile-Friendly Site T1,
Classroom
SEO web LO: Design of mobile-friendly Book IV
Lecture/
design website by choosing the correct Ch-03
15 L15 L2 NA CO2 PPT
approach Pg. No:
presentatio
241- 274
n
Module 2: Making Your Page Search Engine- T1,
Classroom
SEO web Compatible Book IV
Lecture/
design LO: Understand HTML constructs Ch-04
16 L16 L2 NA CO2 PPT
for search engines; Build W3 Pg No:
presentatio
compliant site 275-303
n
Module 2: Perfecting Navigation T1,
Classroom
SEO web LO: Demonstrate category structure Book IV
Lecture/
design Ch-05 Pg
17 L17 L2 NA CO2 PPT
No: 305-
presentatio
312
n
Module 2: Linking Techniques T1
SEO web LO: Understand Absolute and Classroom Book IV,
design Relative linking Lecture/ Ch-05 Pg
18 L18 L2 NA CO2 PPT No: 305-
presentatio 312
n
TABLE 5: DETAILED COURSE SCHEDULE/ LESSON PLAN

LOL HOL
Session Topics Course
Sl. Lesson (Lower (Higher Teaching Ref & Pg
no[with Outcome
no Title Order Order Pedagogy No.
date] LO: Student Shall be able to Number
Learning) Learning)
Module 2: Linking Techniques T1
SEO web LO: Understand Absolute and Book IV
design Relative linking Ch-05
CO1,CO Participativ
19 L19 L2 NA Pg No:
2 e Learning
305-312

Module 2: Perfecting Navigation T1

SEO web LO: Demonstrate category structure Book IV
20 L20 design Ch-05 Pg
No: 305-
312
END OF MODULE- 2
Module 3: Introduction T1
Optimizing LO: Understand server and its Classroom Book VII
the importance Lecture/ Ch-01
21 L21 foundation L2 NA CO3 PPT
s and presentatio
analyzing n
the results
Module 3: Server Issues: Why Your Server T1
Optimizing Matters Classroom Book VII
the LO: Understand types of servers Lecture/ Ch-01
22 L22 foundation L2 NA CO3 PPT Pg No:
s and presentatio 525-538
analyzing n
the results
Module 3: Server Issues: Why Your Server T1
Optimizing Matters Classroom Book VII
the LO: Evaluating server’s status using Lecture/ Ch-01
23 L23 foundation tools L2 NA CO3 PPT Pg No:
s and presentatio 538-548
analyzing n
the results
Module 3: Using Redirects for SEO T1
Optimizing LO: Types of redirects Classroom Book VII
the Lecture/ Ch03 Pg.
24 L24 foundation L2 NA CO3 PPT No: 567-
s and presentatio 574
analyzing n
the results
Module 3: Implementing 301 Redirects T1
Optimizing LO: Applying 301 Redirect in Classroom Book VII
the .htaccess files; Demonstrate 301 Lecture/ Ch04
25 L25 foundation Redirect on servers L2 NA CO3 PPT Pg. No:
s and presentatio 575-589,
analyzing n T2
the results
Module 3: Watching T1
Classroom
Optimizing Your Backend: Content Management Book VII,
Lecture/
the System Troubles L2 Ch 05, Pg.
26 L26 NA CO3 PPT
foundation LO: Understand to avoid SEO No: 591-
presentatio
s and problems using CMS 607
n
TABLE 5: DETAILED COURSE SCHEDULE/ LESSON PLAN

LOL HOL
Session Topics Course
Sl. Lesson (Lower (Higher Teaching Ref & Pg
no[with Outcome
no Title Order Order Pedagogy No.
date] LO: Student Shall be able to Number
Learning) Learning)
analyzing
the results
Module 3: Solving SEO Roadblocks T1
Optimizing LO: Understand to invite spiders to Classroom Book VII
the your site, avoiding 302 Hijacks Lecture/ Ch 06 Pg.
27 L27 foundation L2 NA CO3 PPT No: 609-
s and presentatio 617
analyzing n
the results
Module 3: Employing Site Analytics T1
Optimizing LO: Understand basics of Web Classroom Book VIII
the Analytics Lecture/ Ch-01 Pg.
28 L28 foundation L2 NA CO3 PPT No: 621-
s and presentatio 640
analyzing n
the results
Module 3: Tracking Behaviors with Web T1
Optimizing Analytics Classroom Book VIII
the LO: Measure website usability using Lecture/ Ch-01 Pg.
29 L29 foundation various tools L2 NA CO3 PPT No: 641-
s and presentatio 646
analyzing n
the results
30 L30 Module 3: Tracking Behaviors with Web T1
Optimizing Analytics Classroom Book VIII
the LO: Measure website usability using Lecture/ Ch-01 Pg.
foundation various tools L2 NA CO3 PPT No: 647-
s and presentatio 653
analyzing n
the results
END OF MODULE- 3
Module 4: Introduction W1
Classroom
On-page LO: Understand difference between
Lecture/
SEO vs On-page and Off-page SEO
31 L31 L3 NA CO3 PPT
Off-page
presentatio
SEO
n

Module 4: On-page SEO: Website Content W1

Classroom
On-page LO: Understand content of website
Lecture/
SEO vs
32 L32 L3 NA CO3 PPT
Off-page
presentatio
SEO
n

Module 4: URL Structure, Pictures, Title Tags, W2

Classroom
On-page Meta Tags
Lecture/
SEO vs CO: Designing website using various
33 L33 L3 NA CO3 PPT
Off-page tags
presentatio
SEO
n
TABLE 5: DETAILED COURSE SCHEDULE/ LESSON PLAN

LOL HOL
Session Topics Course
Sl. Lesson (Lower (Higher Teaching Ref & Pg
no[with Outcome
no Title Order Order Pedagogy No.
date] LO: Student Shall be able to Number
Learning) Learning)
Module 4: Headline Tags, Internal W2
Classroom
On-page Linking
Lecture/
SEO vs CO: Understand internal linking
34 L34 L3 NA CO3 PPT
Off-page
presentatio
SEO
n

Module 4: Off-page SEO: Who‟s Linking to W1

Classroom
On-page You? How are they Linking to You?
Lecture/
SEO vs LO: Understand Off-page SEO
35 L35 L3 NA CO3 PPT
Off-page
presentatio
SEO
n

Module 4: Using email to spread content W1

Classroom
On-page LO: Understand importance of e-mail
Lecture/
SEO vs to spread content
36 L36 L3 NA CO3 PPT
Off-page
presentatio
SEO
n

END OF MODULE 5
Module 5: Single Page Analyzer, Multi-page W4
Classroom
SEO Analyzer
Lecture/
Toolset LO: Understand types of tools
37 L37 L3 NA CO4 PPT
presentatio
n

Module 5: Check server page tool, Word W3

Classroom
SEO tracker, Keyword Discovery
Lecture/
Toolset LO: Apply tools to get appropriate
38 L38 L3 NA CO4 PPT
information for a given keyword
presentatio
n

Module 5: SEO Reporting, SEO Website W4

Classroom
SEO analysis
Lecture/
Toolset LO: SEO reports generation
39 L39 L3 NA CO4 PPT
presentatio
n

Module 5: Google Analytics, Automated T2

Classroom
SEO reporting Ch-09, Pg.
Lecture/
Toolset LO: Understand importance of No: 146-
40 L40 L3 NA CO4 PPT
Google Analytics and its goals 161
presentatio
n

Module 5: Google Analytics, Automated T2

SEO reporting Participativ T2
41 L41 Toolset LO: Understand Automate reporting CO4 Ch-09, Pg.
e Learning
in Google Analytics No: 162-
170
TABLE 5: DETAILED COURSE SCHEDULE/ LESSON PLAN

LOL HOL
Session Topics Course
Sl. Lesson (Lower (Higher Teaching Ref & Pg
no[with Outcome
no Title Order Order Pedagogy No.
date] LO: Student Shall be able to Number
Learning) Learning)

Student Participativ
42 L42 CO4 W1
Seminars e Learning

Topics relevant to development of “Skill Development”: SEO tools: Single Page Analyzer, Multi-page
analyzer. Skill Development through Participative Learning techniques.

This is attained through the assessment component mentioned in the course handout.
ASSESSMENT SCHEDULE:

TABLE 6 ASSESSMENT SCHEDULE

Course Venue,
Sl Assessment Duration
Contents Outcome Marks Weight age DATE &
No type
Number TIME

CO 1, 30 20
1 Surprise Test Module 1 & Module 2 10%
CO2 Minutes Marks

Midterm CO 1, 50 As per
2 Module 1 & Module 2 1.5 hour 25%
Examination CO 2 Marks COE

Assignment/
Review of
digital / e-
Will we
resources
3 Module 3 & CO 3, 10 informed
from Pres. 05%
Module 4 CO 4 Marks earlier
Univ. link
given in the
References
Section
Seminar Will we
CO 1,
4 (Group Module 1, Module 2, Module 3 & 20 informed
CO 3, 3 hours 10%
Seminar-Video Module 4 Marks earlier
CO 4
Preparation)
CO1,
Module1, Module2, Module3 & CO 2, 100 As per
4 End Term 3 hours 50%
Module 4 CO 3, Marks COE
CO 4,

COURSE CLEARANCE CRITERIA:

As per academic regulations of the university

MAKEUP POLICY:

As per academic regulations of the university

CONTACT TIMINGS IN THE CHAMBER FOR ANY DISCUSSIONS:

Students are encouraged for any clarifications and discussions on this course during free hours in person (offline mode)
or through online class platform such as Microsoft Teams.

SAMPLE THOUGHT PROVOKING QUESTIONS:

TABLE 7: SAMPLE THOUGHT PROVOKING QUESTIONS

SL QUESTION MARKS COURSE BLOOM’S LEVEL
NO OUTCOME
NO.
01 Discuss ways of achieving high rankings 8 CO1 Understand
for a site.
02 Identify the ways to decide content type 12 CO2 Remember
for your site.
03 Shravani wants to write an article about 8 CO3 Apply
an historical monument Taj Mahal. In
that a lot of headings and sub-headings
need to be used. She wants to underline
some important words. Help Shravani to
design an web page using various
heading tags and text modifiers.
04 Generalize title tags for ranking and 12 CO3 Understand
building.
05 Explain working of Google Analytics. 10 CO4 Understand

Target set for course Outcome attainment:

TABLE 8: TARGET SET FOR ATTAINMENT OF EACH CO and ATTAINMENT ANALYSIS AFTER
RESULTS
Sl. C.O. Course Outcomes Threshold Target set Actual CO Remarks on
No. No. set for the for Attainment attainment
CO attainment in & measures
in percentage* to enhance
percentage the
attainment*
01 CO1 Explain different types of 65%
spams.

02 CO4 Employ appropriate SEO Tool 65%

set to find keyword density.

03 CO3 Use Word tracker to find the 65%

keywords related to stock
market prediction
04 CO2 Use social media to spread 65%
content

* TO BE FILLED A2FTER END TERM EXAM WITH ACTUAL ATTAINMENT VALUES

Signature of the course Instructor In-Charge (s)

APPROVAL:

This course has been duly verified Approved by the D.A.C.

Signature of the Chairperson D.A.C.

Name and signature of the Instructor In-Charge (s) AFTER completing entries in Table number 3 and 8 at end of
semester:

Name and signature of the DAC Chairperson AFTER completing entries in Table number 3 and 8 at end of semester:

BLOOM'S TAXONOMY SAMPLE VERBS

Learning Outcomes Verbs at Each Bloom Taxonomy Level to be used for writing the course Outcomes.

TABLE 9: REFERENCE SAMPLES OF BLOOMS TAXONOMY VERBS

COGNITIVE LEVEL Illustrative Verbs Definitions
arrange, define, describe, duplicate, identify, label,
list, match, memorize, name, order, outline, remembering previously learned
REMEMBER
recognize, relate, recall, repeat, reproduce, select, information
state
classify, convert, defend, discuss, distinguish,
estimate, explain, express, extend, generalize, give
UNDERSTAND example(s), identify, indicate, infer, locate, grasping the meaning of information
paraphrase, predict, recognize, rewrite, report,
restate, review, select, summarize, translate
apply, change, choose, compute, demonstrate,
discover, dramatize, employ, illustrate, interpret,
APPLY manipulate, modify, operate, practice, predict, applying knowledge to actual situations
prepare, produce, relate schedule, show, sketch,
solve, use write
 analyze, appraise, breakdown, calculate,
categorize, classify, compare, contrast, criticize,
breaking down objects or ideas into
derive, diagram, differentiate, discriminate,
ANALYSE simpler parts and seeing how the parts
distinguish, examine, experiment, identify,
relate and are organized
illustrate, infer, interpret, model, outline, point out,
question, relate, select, separate, subdivide, test
arrange, assemble, categorize, collect, combine,
comply, compose, construct, create, design,
develop, devise, explain, formulate, generate, plan, rearranging component ideas into a
SYNTHESIS
prepare, propose, rearrange, reconstruct, relate, new whole
reorganize, revise, rewrite, set up, summarize,
synthesize, tell, write
appraise, argue, assess, attach, choose, compare,
conclude, contrast, defend, describe, discriminate,
making judgments based on internal
EVALUATE estimate, evaluate, explain, judge, justify,
evidence or external criteria
interpret, relate, predict, rate, select, summarize,
support, value