Binalonan, Pangasinan

College of Accountacy and Business Administration

OBE Course Syllabus
st
1 Semester S.Y. 2021 - 2022
TOTAL QUALITY MANAGEMENT
Vision: Mission:
University of Eastern Pangasinan is the best holistic higher institution University of Eastern Pangasinan exists to develop highly competent
known to cultivate excellent and virtuous individuals to become catalyst of professionals and morally responsible individuals through innovations
progress and development for both the local and the global communities and industry oriented instruction, strong relevant research, responsive
extension programs, value-based curricular offering and principle-
centered culture that define the way of life in the university.
Institutional Outcomes: Program Outcomes:
The graduates of University of Eastern Pangasinan should be able to: A graduate of business administration degree should be able to:
1. Critically analyze and solve problems in order to render sound 1. Implement strategic decisions within the firm in order to solve
decisions. problems.
2. Generate new knowledge and produce scholarly works contributory
2. Utilize new technologies to produce appropriate and noble ideas,
to the advancement of their profession and sustainable
development. products and services.
3. Practice their respective professions efficiently and effectively. 3. Demonstrate high sense of professionalism in performing the basic
4. Build relationships among individuals and promote camaraderie and functions of business.
teamwork in the working environment. 4. Prepare tactical and operational plans for quality planning, monitoring
5. Express themselves exemplarily in both oral and written and implementation.
communication. 5. Manage all work-related problems concerning colleagues, customers
6. Demonstrate and uphold moral values and standards of the society.
and other stakeholders.
7. Promote and preserve the historical and cultural Filipino heritage.
6. Communicate effectively to all levels of management for the planning
and implementing business-related activities.
7. Implement the core functions of strategic business unit for economic
sustainability.
8. Exercise good moral, personal and ethical standards to business,
society and to government.
9. Practice Filipino values at home and at work.
I. Course Description: This course introduces the role of the entrepreneur, innovation, and technology in the entrepreneurial process and strives to
provide students with a knowledge of the nature of enterprise and entrepreneurship. The content of the course is relevant to those who are
considering about starting a business or who are already running one, those who are interested in commercializing their own or others' ideas, and
those who counsel entrepreneurs or participate in entrepreneurship policymaking.
II. Course Outcomes:

Upon completion of the course, the students will be able to:

 Discuss what is meant by entrepreneurship and innovation from both a theoretical and practical perspective, and the role of the entrepreneur in
the new enterprise creation process.
 Describe an understanding of the process that enables entrepreneurs with limited resources to transform a simple idea into a sustainable
success. There are many tools and doctrines that can be used for assessing product/service quality and selection of these tools can help in the
pursuit of excellence. This course is designed to provide a valuable perspective for future business managers.
 Engage in a continuing learning process through the interaction with peers in related topics, as individuals and as team members.
 Apply fundamental aspects of entrepreneurial thinking across disciplines and as a means of personal empowerment.
 Demonstrate critical thinking skills enabling them to identify and evaluate entrepreneurial opportunities, manage risks and learn from results.
III. No. of Units: 3
IV. Course Pre-requisite: None
V. Course Outline:
Learning Number Learning Content Intended Learning Outcome Mode of Delivery (Flexible Teaching/Learning Required Reading Assessment
Delivery of (ILO) Model) Activity Activity
Schedul Hours Per Student (Category A-Synch.,
e Cat. B-Asynch., Cat. C-Module)

Module I At the end of this topic, the Category A

students will be able to:
Orientation: UEP Vision, Mission, Zoom, Google Meet, Messenger
January Goals, Values, Program  Begin their exploration
17- 3 Objectives, Policies on Admission of entrepreneurship Category B - Synchronous Case Analysis and
21 ,2022 and Retention, Course and the environment Discussion Course Module 1 True or False
Requirements, Grading System  Distinguish between Video Recording of Zoom - Asynchronous
business and social Synchronous Delivery interaction
 ENTREPRENEURSHIP IN THE entrepreneurs - Answer the exercises
TWENTY-FIRST CENTURY:  Distinguish between Category C in the module
 ENTREPRENEURSHIP: entrepreneurs and
EVOLUTION AND small-business owners Module 1
REVOLUTION  Explain the importance
 Entrepreneurs and small- of entrepreneurs for
business economic growth
 The importance of  Examine the historical
entrepreneurs for economic development of
growth entrepreneurs and of
 The historical development of entrepreneurship
entrepreneurs and of  Define
entrepreneurship entrepreneurship and
 The major schools of explore the major
entrepreneurial thought schools of
 Entrepreneurship is a entrepreneurial
pathway to freedom thought
 Realise that
entrepreneurship is a
pathway to freedom
Module II At the end of this topic, the Category A
 THE ENTREPRENEURIAL students will be able to:
MIND-SET: COGNITION AND Zoom, Google Meet, Messenger
CAREER  Profile demographic
 Demographic features of features of entrepreneurs Category B - Synchronous Essay Writing and
entrepreneurs. from around the globe Discussion Course Module 2 True or False
 Characteristics found in  Identify and discuss the Video Recording of Zoom - Asynchronous
successful entrepreneurs. most commonly cited Synchronous Delivery interaction
 Entrepreneurial psychology. characteristics found in - Answer the exercises
January 3  ‘Dark side’ of successful entrepreneurs Category C in the module
25- entrepreneurship.  Examine entrepreneurial
28,2021  Describe the different types psychology Module 2
of risk entrepreneur’s face.  Discuss the ‘dark side’ of
 Major causes of stress for entrepreneurship
entrepreneurs.  Identify and describe the
 Entrepreneurial ego and an different types of risk
entrepreneurial career. entrepreneur’s face.
 Identify the major causes of
stress for entrepreneurs
and the ways they can
handle stress
 Discuss important aspects
with respect to the
entrepreneurial ego and an
entrepreneurial career
 Module III At the end of this topic, the Category A
PATHWAYS TO students will be able to:
ENTREPRENEURIAL VENTURES Zoom, Google Meet, Messenger
 Describe the major
 Major pathways that may pathways that may lead to Category B - Synchronous Essay Writing and
lead to entrepreneurial entrepreneurial ventures Discussion Course Module 3 True or False
ventures.  Examine bootstrapping and Video Recording of Zoom - Asynchronous
 Acquiring an established minipreneurship as fast Synchronous Delivery interaction
venture. lanes to gaining - Answer the exercises
Septemb 3  Questions to ask when buying entrepreneurial experience Category C in the module
er 19 an ongoing venture.  Identify and discuss what is
 The benefits and drawbacks involved in acquiring an Module 3
of franchising. established venture that
 Route social entrepreneurs already has some
take to creating new entrepreneurial momentum
ventures.  Outline key questions to ask
when buying an ongoing
venture that is already
generating value
 Define a franchise and
outline its structure
 Examine the benefits and
drawbacks of franchising
 Look at the route social
entrepreneurs take to
creating new ventures
Module IV  Explore how ideas fit within Category A
OPPORTUNITY AND THE the opportunity
CREATIVE PURSUIT OF identification process Zoom, Google Meet, Messenger
INNOVATIVE IDEA  Define and illustrate the
 Opportunity identification sources of opportunity for Category B - Synchronous Case Analysis and
process. entrepreneurs Discussion Course Module 4 True or False
 Sources of opportunity for  Identify the four models of Video Recording of Zoom - Asynchronous
entrepreneurs. market opportunity: Synchronous Delivery interaction
 Four models of market competition, innovation, - Answer the exercises
Septemb 3 opportunity. alertness and social need Category C in the module
er 26  The role of creativity and to  Examine the role of
review the major creativity and to review the Module 4
components of the creative major components of the
process. creative process: knowledge
 Ways of developing personal accumulation, incubation
creativity. process, idea evaluation and
 How innovation can inspire implementation
 opportunity through  Present ways of developing
invention, extension, personal creativity:
duplication and synthesis. recognise relationships, use
 Major misconceptions lateral thinking, use your
associated with innovation. ‘brains’, think outside the
 10 principles of innovation box, identify arenas of
 Challenges and changing creativity and work in
dynamics of social and creative climates
sustainability innovation.  Introduce how innovation
can inspire opportunity
through invention,
extension, duplication and
synthesis
 Review some of the major
misconceptions associated
with innovation and to
define the 10 principles of
innovation
 Consider the challenges and
changing dynamics of social
and sustainability
innovation
Module V At the end of this topic, the Category A
THE ASSESSMENT OF students will be able to:
ENTREPRENEURIAL Zoom, Google Meet, Messenger
OPPORTUNITIES  Understand that assessing
 Techniques including both an opportunity requires Category B - Synchronous Essay Writing
October analysis and active learning. various techniques including Discussion Course Module 5
10  Internet opportunities from both analysis and active Video Recording of Zoom - Asynchronous
other opportunities. learning Synchronous Delivery interaction
 Pitfalls in taking new venture  Distinguish Internet - Answer the exercises
3 ideas to the marketplace. opportunities from other Category C in the module
 Critical factors involved in opportunities
new venture development.  Recognize common pitfalls Module 5
 Industry value chains and in taking new venture ideas
ecosystems from an to the marketplace
opportunity perspective.  Identify critical factors
 Porter’s five forces model of involved in new venture
competitive market analysis. development
 Opportunity profile analysis  Examine the opportunity
methods. landscape and the factors
 Entrepreneurial ecosystem. that underlie and promote
entrepreneurial
 opportunities
 Assess industry value chains
and ecosystems from an
opportunity perspective
 Examine Porter’s five forces
model of competitive
market analysis
 Compare opportunity
profile analysis methods
 Be alert to how an
entrepreneurial ecosystem
contributes to the
opportunity landscape
Module VI At the end of this topic, the Category A
MARKETING FOR students will be able to:
ENTREPRENEURIAL VENTURES Zoom, Google Meet, Messenger
 Entrepreneurial marketing.  Appreciate the context of
 Areas vital to a marketing entrepreneurial marketing Category B - Synchronous Essay Writing
plan. as distinct from traditional Discussion Course Module 6
 Concept and need for marketing. Video Recording of Zoom - Asynchronous
customer segmentation.  Examine the Synchronous Delivery interaction
October  Key elements of an effective entrepreneurial marketing - Answer the exercises
17 3 market survey. concept – philosophy and Category C in the module
 Processes and consumer orientation.
entrepreneurial tactics in  Establish the areas vital to a Module 6
marketing research. marketing plan.
 Marketing on the Internet  Establish the concept and
and the emerging use of need for customer
social media. segmentation.
 Green marketing from  Identify the key elements of
traditional marketing an effective market survey
practice.  Outline the processes and
 Key features of a pricing entrepreneurial tactics in
strategy. marketing research.
 Examine marketing on the
Internet and the emerging
use of social media and
mobile marketing for
entrepreneurial firms.
 Differentiate green
marketing from traditional
marketing practice.
 Discuss the key features of a
 pricing strategy and how
customization influences
the perception of price by
the customer
Module VII At the end of this topic, the Category A
STRATEGIC ENTREPRENEURIAL students will be able to:
GROWTH Zoom, Google Meet, Messenger
 Strategic design for an  Introduce strategic design
entrepreneurial venture. for an entrepreneurial Category B - Synchronous Essay Writing
 Reasons why entrepreneurs venture. Discussion Course Module 7
do not carry out strategic  Discuss some of the reasons Video Recording of Zoom - Asynchronous
planning. why entrepreneurs do not Synchronous Delivery interaction
October  Entrepreneurial strategy carry out strategic planning. - Answer the exercises
24 3 development.  Outline entrepreneurial Category C in the module
 Entrepreneurial style to a strategy development and
managerial approach. some of the benefits of Module 7
 The five stages of a typical strategic planning
venture life cycle.  Examine the transition that
 Key management issues occurs in the movement
occurring during the growth from an entrepreneurial
stages. style to a managerial
 Concept of entrepreneurial approach.
leadership.  Discuss the five stages of a
typical venture life cycle –
development, start-up,
growth, stabilization and
innovation or decline.
 Identify key management
issues occurring during the
growth stages.
 Introduce the steps useful
for breaking through the
growth wall.
 Identify the unique
managerial concerns with a
growth business
 The concept of
entrepreneurial leadership
 Outline ways to incorporate
sustainability into business
strategy
Module VIII At the end of this topic, the Category A
LEGAL AND REGULATORY students will be able to:
 CHALLENGES FOR Zoom, Google Meet, Messenger
ENTREPRENEURIAL VENTURES  Introduce the importance of
 Legal and regulatory issues to legal and regulatory issues Category B - Synchronous Essay Writing
entrepreneurs. to entrepreneurs Discussion Course Module 8
Intellectual property  Consider the regulatory Video Recording of Zoom - Asynchronous
protection, copyright, environments of the Asia– Synchronous Delivery interaction
October patents, trademarks and Pacific within which a new - Answer the exercises
31 and 6 domain names. venture must exist Category C in the module
Novemb  Common legal forms of  Examine intellectual
er 7 business organization in the property protection, Module 8
Asia–Pacific. including copyright, patents,
 Environmental regulations. trademarks and domain
names.
 Recognize the important
international protection
regimes for intellectual
property.
 Critically examine the IP
practices of Asia–Pacific
countries.
 Compare the common legal
forms of business
organization in the Asia–
Pacific, such as sole
proprietorship, partnership
and corporation.
 Aware of the signals that
foreshadow insolvency and
bankruptcy.
 Examine the trend for
environmental regulations
that will affect business
entrepreneurship
Module IX At the end of this topic, the Category A
SOURCES OF CAPITAL FOR students will be able to:
ENTREPRENEURIAL  Be able to distinguish the Zoom, Google Meet, Messenger
VENTURES five forms of
entrepreneurial capital Category B - Synchronous Essay Writing
 Five forms of entrepreneurial  Consider how to attract Discussion Course Module 9
capital. financing from your family Video Recording of Zoom - Asynchronous
 Attract financing from your and how to bootstrap a Synchronous Delivery interaction
family. business - Answer the exercises
Novemb 3  Debt and equity as methods  Identify how informal Category C in the module
er 21 of financing. investors differ from other
 Commercial loans, social parts of the funding Module 9
lending and public stock community
offerings as sources of capital  Differentiate between debt
 Stages of venture investing. and equity as methods of
 The business angel market. financing.
 Islamic finance and micro-  Examine commercial loans,
credit. social lending and public
 Raising natural capital as part stock offerings as sources of
of an entrepreneurial capital
venture.  Understand the stages of
venture investing
 Study the market for
venture capital and to
review venture capitalists’
evaluation criteria for new
ventures.
 Discuss the importance of
evaluating venture
capitalists for a ‘best fit’
selection.
 Discuss private placements
as an opportunity for equity
capital.
 Examine the business angel
market
 Describe new forms of
entrepreneurial capital
beyond financial capital
 Be familiar with Islamic
finance and micro-credit
 Understand the criteria
used by impact investors
 Appreciate the need for
raising natural capital as
part of an entrepreneurial
venture
Module X At the end of this topic, the Category A
MEASURING PERFORMANCE FOR students will be able to:
ENTREPRENEURIAL VENTURES Zoom, Google Meet, Messenger
 Performance measurement  Distinguish between two
and their importance. kinds of performance Category B - Synchronous Essay Writing
 Principal financial measurement and their Discussion Course Module 10
 statements. importance/relevance to Video Recording of Zoom - Asynchronous
 Preparing an operating entrepreneurs Synchronous Delivery interaction
budget.  Explain the principal - Answer the exercises
Novemb 3  Process of preparing an financial statements needed Category C in the module
er 28 operating budget. for any entrepreneurial
 Nature of cash flow and to venture – the balance sheet, Module 10
explain how to draw up such income statement and cash-
a document. flow statement
 Capital budgeting can be  Outline the process of
used in the decision-making preparing an operating
process. budget.
 Ratio analysis.  Discuss the nature of cash
 Triple bottom line flow and to explain how to
accounting. draw up such a document
 Diversity of environmental  Explain how capital
accounting. budgeting can be used in
the decision-making process
 Illustrate how to use break-
even analysis.
 Describe ratio analysis and
illustrate the use of some of
the important measures
and their meanings.
 Understand the importance
of triple bottom line
accounting.
 Appreciate the diversity of
environmental accounting
Module XI At the end of this topic, the Category A
DEVELOPING A SUSTAINABLE students will be able to:
BUSINESS PLAN Zoom, Google Meet, Messenger
 Sustainable business plan.  Define a sustainable
 Benefits of a business plan. business plan and Category B - Synchronous Essay Writing
 Complete outline of an demonstrate its value Discussion Course Module 11
effective business plan.  Describe the benefits of a Video Recording of Zoom - Asynchronous
Decemb business plan Synchronous Delivery interaction
er 5  Set forth the viewpoints of - Answer the exercises
3 those who read a business Category C in the module
plan
 Understand the mind-set of Module 11
your five-minute reader
 See a complete outline of
an effective business plan
  Present some helpful hints
for writing an effective
business plan
 Highlight points to
remember in the
presentation of a business
plan
 Underline some of the
contrarian viewpoints on
the importance of a
business plan

VI. References:
 Rushton, A., Croucher, P. & Baker P. (2014). The Handbook of Logistics and Distribution Management, 5th Edition. United States: Kogan Page
Limited
 Ross, D.F. (2015). Distribution Planning and Control, 3rd Edition. United States: Springer

Prepared by: Checked by: Approved by:

____________________________ MONA LIZA DELA CRUZ-ABANES, PhD EVELYN ABALOS-TOMBOC, DBA

Instructor Program Head, College of Business University President
Administration