Holy Child High School
Kinoguitan, Misamis Oriental
9010, Philippines
STUDENT ACTIVITY SHEETS
MEDIA AND INFORMATION LITERACY
Name: Grade/Section:
Activity No. 3 Date: SEPTEMBER 4, 2020
Lesson 3: The World Of Media And Information Literacy
Learning Target:
Learners will be able to...
Map out the history of the emergence of media both in the global and local arena including
the transition from indigenous forms of communication to new media.
Differentiate interpersonal communication from mass communication;
Discuss the theories on the relationship of media and society;
Explain the meaning of literacy, information literacy, and technology literacy; and
Design a community activity that illustrate to the immediate members of a community the
important of media and information literacy
TOPIC OUTLINE:
The following topics to be discussed:
Communication as both human impulse and need
Interpersonal mediated communication.
The history of media and media technologies: from traditional to new media.
Definition of media, media texts, mass communication, and information
Theories of media and society
Reference: Media and Information Literacy Book
Values: Critical Thinking
The World of Media and Information Literacy
Concept Key terms:
Notes
Communication- is the directed and purposeful exchange of information and messages
between people or group by speaking, writing, gestures, and sign.
Messages- refer to any form of communication.
Interpersonal Communication- refers to the communication between two persons,
whether they are verbal or non- verbal.
Mass Communication- refers to communication systems that are configured to create,
produce, and disseminate media text to mass audience.
Traditional form of Mass Communication- consist television, newspaper, radio, and
film.
Note: Mass Communication there's no immediate feedback between the source and the
receiver.
Communication
From Interpersonal to Mass Communication
Communication- refers to people or groups of people imparting or exchanging
messages through:
Speaking Writing Gestures Symbolic forms
Message as a collection of symbols that appear purposefully organized to those sending or receiving.
Types of Communication
Interpersonal Communication - face to face with someone or two or more individuals interacting
through the use of their voices and bodies.
Mediated Interpersonal Communication - There are times when you cannot need to
talk face - to – face, but you are communicating through the use of devices such as pen and papers
(for letters), telephone or mobile phones and computers.
Small Group Communication - It involves discourse between three or more persons.
Organizational Communication - These messages flow through faculty meetings
memorandum posted in the bulletin boards for the personnel to see, or in conferences and seminars.
Public Communication - It involves one person communicating to a large number of people.
8 Elements That Constitute the Creation of a Message:
Source
Encoding
Transmitting
Channels
Decoding
Receiving
Feedback
Noise interference
From Writings on the Wall to Signals Travelling in The Airwaves
A Historical Overview Of Communication
Petroglyphs
• The next advancement in the history of
communications came with the production of
petroglyphs, carvings into a rock surface. It took
about 20,000 years for homo sapiens to move from
the first cave paintings to the first petroglyphs,
which are dated to around 10,000BC
Pictograms
• A pictogram (pictograph) is a symbol representing a
concept, object, activity, place or event by
illustration. Pictography is a form of protowriting
whereby ideas are transmitted through drawing.
Pictographs were the next step in the evolution of
communication: the most important difference
between petroglyphs and pictograms is that
petroglyphs are simply showing an event, but
pictograms are telling a story about the event, thus
they can for example be ordered chronologically.
Ideograms
• Graphical symbols that represent an idea.
Writing
• The oldest-known forms of writing were
primarily logographic in nature, based on
pictographic and ideographic elements.
Alphabet
• The first pure alphabets (properly, "abjads",
mapping single symbols to single
phonemes, but not necessarily each
phoneme to a symbol) emerged around
2000 BC in Ancient Egypt, but by then
alphabetic principles had already been
incorporated into Egyptian hieroglyphs for
a millennium
The Philippine “Alibata”
Communal Gatherings
• means of communications by which they reached
out to each other as a collective, and they spoke to
one another using song, dance, and a prayer.
Codex Boxer Codex
• A document which can be rightfully referred to as
prototype of a book. It was invented by the
Christians around AD 100.
History of Communication in the Philippines
DOCTRINA CRISTIANA
The first book printed in Philippines, a treatise on
the teachings of the Roman Catholic
Church, written by Fray Juan
Plasencia, an Augustinian priest.
LA EZPERANZA
December 1, 1846 the first daily newspaper was
published in the country.
Diario de Manila
- was a Spanish language newspaper published
in the Philippines, founded on October 11, 1848,
and closed down by official decree on February
Nation
19, 1898, after the colonial – States And Rise Of Newspaper
authorities
JOHANN GUTENBERG
discovered (1394-1460)
that its installations – being used
were
to print revolutionary
Invented the printing technology material.
Ang(movable
kalayaan type machine). The Bible
- JANUARY
was one18, 1896, THE OFFICIAL
of Gutenberg’s earliest
and most famous creations. KATAASTAASANG-
NEWSPAPER OF THE
KAGALANG-GALANGANG KATIPUNAN NG
MGA
La solidaridad
(The Solidarity) was an organization created in
Spain on December 13, 1888. Composed of
Filipino liberals exiled in 1872 and students
McQuail - (1983-
attending 20-21)universities, the organization
Europe's
published
aimedextensively in the field
to increase Spanish of political
awareness of the needs
communication
of its colony, andthecommunication
Philippines, andtheo ry.
to propagate a
Best closer
knownrelationship between the
is his contribution colony and Spain
to the
education of the public,
concerning communication [Link] RISE OF NEW MEDIA
His work
SEVEN
has MOSTon
centered COMMON FORMS
explaining OF media
communication
Books
theories and their [Link] Magazines
Sound Recording Radio
He is adamant about informing the public on Television Film
the benefits and dangers Timeline
of massof internet in the Philippines
communication.
ARPANET - (ADVANCED RESEARCH PROJECTS AGENCY NETWORK)
Was created and considered as the predecessor of the internet. Use to connect military
agencies.
"The Internet
historicity of ainscience
the Philippines
of mass first became available on March 29, 1994.
media:
time, place, circumstances and the effects of
mass communication."
From Static to Moving Image
George Eastman (July 12, 1854 – March 14,
1932) was an American entrepreneur who
founded the Eastman Kodak Company and
helped to bring the photographic use of roll film
into the mainstream.
In 1895, Louis and Auguste Lumière gave birth
to the big screen thanks to their revolutionary
camera and projector, the
Cinématographe. Auguste and Louis
Lumière invented a camera that could
record, develop, and project film, but they
regarded their creation as little more than a
curious novelty.
James Lindenberg
(December 20, 1921 – April 28, 2009) was
born in Pittsburgh, Pennsylvania. He moved to
the Philippines in the 1940s. He is credited for
his founding of Bolinao Electronics Corporation
(BEC), the precursor of ABS-CBN Corporation,
and dubbed as the Father of Philippine
Television.
Self-Test/ Activity Sheet
No. 3
Name: _________________________ Date: _____________
Grade & Section: _________________
Learning Experiences
Task 1: VIDEO PRESENTATION MEDIA (NOTE: All grade 11 Present a video)
Make an interview to Checking
an elder in
forthe family, preferably someone removed one
Understanding
or two generation from you. If you do not have that elder in the family perhaps you
can turn your immediate community but be sure that you follow the safety protocol.
Make them recall the forms of media that they used either as source of information
and entertainment. Engage them in a freewheeling interview session where they can
enjoyably go down memory lane and share with you their source of media and
information.
Task 2: Go back to the time when you were learning how to read and write. Ask
yourself the following question:
Note: For those using online learning send your answer to cecilleidjao@[Link]
And for those using module learning answer write in separate one whole sheet
yellow paper.
1. How did you learn to read and write?
2. How you gain the skills that enabled you to read and write?
3. What are the five most important and meaningful things you can do with your
ability to read and write.
4. How did these skills stay with you throughout the years?
5. What did you do to enhance these skills?
6. Do you think there is still room to enhance these skills?
