In this article I will examine direction, its definition and contrast and compare two theories

supporting it. The two leadership theories that I shall compare and contrast are transformational.
leaderships both a study area and a practical skill surrounding the capacity of a person or company
to"direct" or guide different people, groups, or entire organizations. U.S. academic environments
establish leadership as"a practice of social effect in which a individual could enlist the help and
assistance of the others in the accomplishment of a common job".

Management Designs -Management style is the way and strategy of supplying management,
executing strategies, and inspiring individuals. .

The three big styles of leadership are:

• Authoritarian or autocratic

• Participative or Profession

• Delegative or even completely free Reign

Although great leaders utilize all three styles, with one of them normally dominant, poor leaders tend
to stay with an individual style. A number of theproper conditions to use it are if one has all the
information to solve theissue, one is short on time, and ones workers are well motivated. Some folks
tend to think of the style for a vehicle for yelling, using demeaningterminology, and resulting from
threats and abusing their power. This really isn't the authoritarianstyle, instead it's an abusive,
unprofessional style called bossing people around. It hasno place at a leader's repertoire.

However, the leaderasserts the last decision making ability. Utilizing this style is not a sign
ofweakness instead it is a indication of strength your workers will honor. Delegative or completely
free Reign -In this fashion, the chief makes it possible for the employees to make the choices.

On the other hand, that the pioneer is still responsible for the decisions which are made. This is used
whenworkers can assess the situation and decide what has to be done andthe way to do it. One can't
do everything! One has to set priorities and delegate certainactions.

Conclusion-A fantastic leader utilizes all three styles, depending on what forces are included
betweenthe followers, the chief, along with the situation. Some examples include:• Using an
authoritarian style on a new employee who's merely learning theproject. The chief is a good coach
and competent. The employee is motivatedto find out a new ability. The situation is a new
environment for the worker.

• With a participative style with a team of employees who understand their occupation. Thepioneer
understands the issue, but doesn't have all the info. Theemployees know their jobs and want to
become part of the team.
 • With a delegative style with a employee who knows more about the task thana single. An
individual can't do everything! The worker needs to take ownership ofher job. Additionally, the
situation mig

The Comparison between Two Main Leaders of Cell phone Industries (Apple and Samsung)

What is Apple ? Apple inc. is an American multinational corporation and placed headquartered in
Cupertino, California, America. It designs and sells computer software, pc ,laptops and other electric
devices. The most famous and popular itemsof apple are computers, iPod music players, iPhone
smartphone, and the iPad tablet computer. The computer software of this company are the OS X and
iOS systems, iTunes media browser, the Safari web browser, and the iLife and iWork This company was
established on 1st April 1976 and was registeredon 3th Jan 1977.

What is Samsung?What is Samsung? Samsung Group is a South Korean conglomerate company

Samsung Leadership Style

In this report, we are covering about leadership of Samsung CEO Mr. Lee Kun Hee, leadership skills with
leadership behaviors which have made company to become a world leader in the electronics industry.
Mr. Lee Kun Hee has applied all the three leadership styles to enhance the management and the
success of Samsung Company

Autocratic

Participatory

Delegative

After applying all the three leadership he has got power to initiate new structures, achieved specific
goals , he exerts his influence of conditions force and he has learnt that persuasion is required to make
the employees realize the seriousness of the matter.

Introduction

Any company which wishes to succeed should execute organizational change. If the conversion is to
become prosperous at all A change inside a company is necessary. Associations like Samsung are proven
to develop their own leaders that empower them endure during their times. Direction involves handling
the affairs of a company either department or the organization.

On the flip side, leadership trends involve how and the way the firm leadership utilizes its own power in
executing strategies, motivating workers, and implementing change. There is three established
leadership styles which any boss selects to follow along (based upon the scenario ) and they're:
authoritarian, participative, and delegative (Jooste & Fourie 4).

During the aforementioned three leadership styles, a pioneer can choose to use either of these three so
as to execute the policies and strategies within a company but a fantastic leader is generally the one
with all the ability and capacities of blending both dimensional styles. He or she understands when to
become deliberate, when to participate the workers and when to assign the actions since with respect
to the scenario.

A pioneer that can unite both is a motivational leader because he motivates their workforce to make the
most of their abilities and capacities; this in yield aids the business in attaining great yields (Kocher,
Pogrebna & Sutter 4). When a boss has the capacity to unite both leadership styles, it's quite healthy
and profitable for your business i.e. whether or not she owes strategic leadership attributes.

Marketing

Searching for informative article on biography? Let us see whether we can assist you! Get your paper .A
pioneer that owns strategic leadership abilities is an advantage to any business since he could have the
ability to discover the essential leadership competencies inside the business and develop the essential
options and prepare the business for the long run.

Tactical leadership is generally utilized within the executive degree and the majority of the instances this
kind of leadership is due into the executive officers of some firm (John 39). In the instance of Mr. Lee
Kun Hee he's learnt the craft of implementing all of the three leadership styles while he had been the
chairman of both Samsung as we will see, that has allowed the company to emerge as among the
worldwide leaders in the electronic equipment sector.

Business Background

From the recent years, Samsung Company has produced itself as a commercial leader in the realm of
electronics by producing quality and advanced brands. In this period period, the provider utilized to
create the black and white bulbs.

Ever since that time, the business was experiencing continuous growth and consequently it's grown to
be a multi billion firm. Statistics reveal that from the year 2004, the organization was before other
competitions such as Kodak, Philips, and Panasonic. All this success was credited to a single man: the
primary Executive Officer Mr. Lee Kun Hee.

The organization leadership considers that its success was promoted by the organization's contribution
to the culture and also the mutual prosperity of their brand throughout the planet. Under the direction
of Lee Kun Hee, the business has been instructing its workers to at all times guarantee their products
maintain high quality demands and maintains elevated levels of competence .He's had a profitable
career. He's been serving as the chairman of this"Korean Sports Association for Disabled" because the
calendar year 1998.

Marketing

Marketing been a demand for top quality leaders in the hospitality sector for the wellbeing of a
provider. Samsung chairmanship was inherited by lee . On his birth, he faced issues. The very first
problem (where he had been supposed to resolve ) was the way he could offer the momentum to the
quantum jump from the financial model that South Korea had been already using.

Apple Leadership: a brief overview

Apple Leadership During Steve Jobs in 1997 – 2011 was full of amazing leadership qualities , Apple
leadership with Steve Jobs uses micro-managing a wide range of business organisations. It has been
noted that “when Steve Jobs was in charge, everything flowed through him.” Tim cook has definatly
changes Apple leadership practices dramatically . Acknowledged as the World’s Greatest Leader by
Fortune Magazine he has been praised by employees for inspirational leadership and helping all of them
with his skills to inspire how to become a better human being.

Apple leadership style integrates the following elements:

Introduction

Business Background

Democratic leadership style. In contrast to Apple founder and late CEO Steve Jobs highly autocratic
leadership style, Tim Cook exercises and promotes democratic leadership. For Cook, it is important to
build consensus among senior management regarding strategic decisions for the business. Moreover,
since assuming the top role, Cook granted greater autonomy to new product development team,
decreasing the direct participation of the CEO in new product development process.

“Quiet” leadership. Tim Cook has been praised for his quiet, yet effective leadership style. Nicknamed as
“quiet leader” by some industry analysts[4], Cook is totally different from his charismatic predecessor,
Steve Jobs.

At the same time, Tim Cook is occasionally criticized by analysts and industry watchers for the lack of
ambition and vigour, his predecessor Steve Jobs used to have. For example, according to a report by
BGC financial services firm, “under Cook, Apple has been cautious about entering new product
categories. The Apple Watch, launched in April 2015, is the No. 1 smartwatch, but overall sales have
disappointed. Apple Music, which debuted in June 2015, has grown rapidly to 15 million subscribers, but
it’s seen as a low-margin business.”

Currently, Apple Inc. faces a significant leadership challenges. It has been rightly noted that “Cook has
set a standard of financial performance that is so high, it may be impossible to meet in the future.”
Furthermore, Apple senior leadership team has been criticized for the lack of diversity. Specifically, it has
been found that “some 81% of the company’s senior officials are men and 82% of them are white. Of
107 leaders in the Silicon Valley company, 10 are Asian men, four are Asian women, two are black men,
one is a black woman and two are Hispanic men”.

Apple Inc Report contains a full analysis of Apple leadership. The report illustrates the application of the
major analytical strategic frameworks in business studies such as SWOT, PESTEL, Porter’s Five Forces,
Value Chain analysis, Ansoff Matrix and McKinsey 7S Model on Apple. Moreover, the report contains
analyses of Apple business strategy, organizational structure and organizational culture. The report also
comprises discussions of Apple marketing strategy, ecosystem and addresses issues of corporate social
responsibility.

im Cook is the leader at Apple. He is up there alongside Bill Gates and Jeff Bezos as a famous tech leader.
He had the unenviable task of replacing perhaps the most admired and loved innovator of the past 50
years, Steve Jobs.

Meanwhile, Samsung has seen a decline in their sales of the direct competitor for the iPhone, the Galaxy
S9. Who announced it? Samsung.

What we are seeing is a difference in leadership, culture and branding. The leadership in Apple is
visible. They are easy to find. They are also prepared to carry the can. If Apple makes a bad move, the
shareholders will be gunning for people they can see. But they are also cheering and clapping those
people when they make the right decisions, and Apple make more right than wrong moves.

You can find out who is the leader of Samsung if you dig about a bit, and in South Korea, they are public
figures (particularly as one, Lee Jae-yong is in the slammer for corruption).There are two types of
leadership going on here. The visible, responsible, engaged, public leader that is Tim Cook, and the
invisible and corporate leadership of Samsung.

If you were given a choice of leading either company, which would you select? There is no right or
wrong, it might be that your personality suits one more than the other. You might be thrilled by the
opportunity to stand on stage and get wowed to the rafters, or that might be the last thing you ever
want to do.

Leaders do not have to fit one category of person, but they do need to decide what type of leader they
will be. Breakthrough Leadership Coaching helps you uncover your strengths and how to maximise them
to be the best leader you can be. Working with Tim Taylor and a small cohort of fellow leaders, you will
be given the tools to lead effectively.

Conclusion
Leadership always involves planning and implementing of activities in an organisation. A successful
leadership is achieved through investigating what the clients really wants and what they felt was good
with the products .