Microenvironment

The term microenvironment describes the entire set of individuals that make up an
organization's immediate surroundings and have a direct impact on the day-to-day operations of
the business. By generating customer value and happiness, marketing cultivates successful
customer relationships. But marketing managers can't accomplish this on their own. Building
relationships with competitors, suppliers, marketing intermediaries, other corporate
departments, and diverse publics is necessary for successful marketing. These ties make up the
company's value generation and delivery network. Mostly, in the marketing environment, micro
factors do not affect all the businesses in the industry in the same manner. The rationale is that
every organization has unique needs when it comes to capacity, size, financial, human, and
overall strategy resources.

The Company
Steve Jobs has guided Apple to unprecedented levels of success. Steve possessed
exceptional managerial abilities and was a superb leader. Steve has a combination of situational
and transformational leadership styles. Steve knew how to make workers productive and happy.
Steve created a cooperative work atmosphere where all staff members are free to express their
opinions and take part in decision-making. Apple's collaborative work environment empowered
staff members and assisted the company in introducing innovations to the market ahead of
rivals (Badenhorst-Weiss et al.). Currently, Tim Cook is leading Apple's growth and carrying on
Steve Jobs' legacy by following in his footsteps. With an estimated 183 billion US dollars in
revenue annually, Apple commands a strong financial position in the industry (Apple Press). In
2014, the company's net income was approximately 40 billion US dollars. The company's cash
flow and brand image were positively impacted by the recent global success of the i6 and iOS 8.
Apple has consistently demonstrated its leadership in providing consumers with cutting-edge
technology on several occasions. Apple is a company that provides a wide range of computers
and consumer gadgets to meet the needs of various clients. Apple sells the following products:
Mac, iTunes, Apple Watch, iPod, iPad, iPhone, and Apple Store. The success of the company is
fueled by innovation, and Apple consistently produces products that are one step ahead of
those of its rivals.
Human Resources/Employees

Apple is aware that efficient human resource management is essential to any

organization's success. Every employee at Apple has a defined set of duties; they are aware of
their responsibilities and provide services in accordance with Apple's standards. Every manager
shows dignity and respect to their staff members. Supervisors mentor their subordinates and
offer various forms of assistance and education to promote client contentment and the
expansion of the company. Additionally, Apple makes sure that its staff members have plenty of
opportunities for development and education. Senior staff members at Apple are open to
discussing concerns and problems with one another. At Apple, a positive work atmosphere led
to stakeholders' growth on both sides (Fernando).

Suppliers

Apple has a huge supplier base, giving it significant negotiating leverage. The company's
suppliers are dispersed throughout the globe, including South Africa, India, and China. Apple
believes in enabling its suppliers through the implementation of training and capacity building
initiatives. Gaining competitive advantages and managing the supply chain effectively are made
possible by a company's strong and positive relationships with its suppliers. Apple created a
stringent code of conduct that its suppliers are required to abide by. Apple conducts numerous
audits throughout the year and at various locations to make sure all suppliers abide by the code
of conduct. Apple makes sure that all of its components are of the highest caliber.

Customers

Apple fulfills its customer promises with high-quality products, cutting-edge technology, superior
functionality, and affordable prices. In terms of customer satisfaction, Apple leads the pack with
85% of satisfied customers, according to a J.D. Power study (GSM Arena). By effectively
managing every step of the process, from equipment procurement to product manufacturing,
retailing, and after-sale services, Apple was able to satisfy its customers.
Competitors

Apple competes fiercely in the market it operates. Three of Apple's main rivals are Microsoft,
Google, and Samsung. In the smartphone market, Apple is being challenged by Motorola, HP,
HCL, and Blackberry. Due to their high price, Apple products are regarded as luxury goods in
developing nations; nevertheless, Samsung offers a range of products that can meet customers'
needs while remaining affordable. Developing nations have a sizable untapped market and
enormous growth potential, which Apple is currently ignoring. To capture market share, Apple
must expand its product line and create items at lower price points. As of right now, Samsung
leads the smartphone market in terms of market share. To reclaim its top spot, Apple will need
to work strategically, particularly considering the short product life cycle and shifting market
dynamics.

Public

This category includes the public, the government, the media, and financial institutions. Apple
effectively interacts with government agencies by abiding by all guidelines set forth by the
authorities. The media's criticism of Apple's products may reflect a lack of consensus.
Customers who own Apple products, however, like the company and feel proud of it.
Respond Company to The Marketing Environment
Microenvironment

The internal and external elements that impact a business's capacity to provide
customer service are collectively referred to as the microenvironment. As a company, Apple
responds to the microenvironment by closely analyzing and adapting to various factors that
directly influence its business operations. Here are some ways that we research about Apple
responds to the microenvironment:

First and foremost, customers are the lifeblood of any business since they are the ones
who draw in and keep most clients to produce income. Because of this, businesses need to
develop a marketing plan that not only draws in new clients but also keeps the ones they
already have by listening to their needs and wants and offering value-added and after-sale
services. Apple continuously researches consumer trends, needs, and preferences to provide
goods and services that meet their needs. Through focus groups, customer surveys, and social
media monitoring, they obtain real-time feedback that helps them make the necessary changes
to their products and marketing strategies.

Next, the competitors of an organization can have a direct impact on business

strategies. The organization must know how to do a competitive analysis of competitors and
have a competitive advantage. An organization must understand what value-added services
their competitor is providing or the unique selling point of their competitors. How they can
differentiate from their competitors. What benefits a company can offer to the customers that
competitors do not offer? Apple closely observes its competitors and reacts to their actions with
appropriate counterstrategies. They focus on building unique features and design elements that
set them apart from rivals. For instance, Apple's response to the increasing competition in the
smartphone market was the introduction of the iPhone X, which featured a full-screen display
and facial recognition technology. An organization needs to realize that it can be challenging to
outperform rivals and take the lead in the market if it is unaware of them. It needs to be aware of
how rivals respond to changes in the market environment, such as those brought about by
legislative, political, or technological developments, or shifts in consumer behavior that may
influence their company. They should also examine the strategies their rivals are employing to
better plan for these changes and how they are reacting to shifts in the market.
 As they supply the raw materials for production, a supplier's actions can have an impact
on the business plan in the following factor. For example, if their services are not prompt and
reasonable, this will impact sales and production time because the production process is
delayed. For instance, if a supplier raises the price of the raw materials they supply to the
business, this will influence the organization's marketing mix strategy and ultimately raise the
cost of the finished goods. As a result, maintaining solid relationships with suppliers can provide
a business with an advantage over rivals. To guarantee a stable supply chain, Apple keeps a
close relationship and communicates with its suppliers on a regular basis. To satisfy Apple's
high requirements for sustainability, ethics, and quality, they collaborate closely with suppliers.
Apple takes the necessary steps to address any problems with suppliers and keep things
running smoothly.

In the upcoming, Employees with skills can aid a company in accomplishing its goals
and objectives. Because they are knowledgeable and experienced, they can help an
organization succeed. This starts with the recruitment procedure and goes on with timely and
frequent training and development sessions. Particularly in the service industry, the training and
development process aids employees in working productively and successfully to meet
organizational objectives. As an illustration, Workers have an impact on the business
environment to some extent. Employees with low motivation and skill levels would not be as
motivated to make sales, which would hurt the company's bottom line.

And the very end, but not least. An organization can be made or broken by the actions of the
media. Establishing positive relationships with the media is crucial for organizations, as their
business is directly impacted by the content they air. An organization's business will grow if the
media highlights its positive aspects, and vice versa. Some organizations have a public relations
department that handles events and communicates with the media on the company's behalf to
keep good relations with the media. Apple addresses the concerns and issues raised by
various public groups, including shareholders, government regulators, and environmental
activists. They actively engage with these stakeholders, participate in public dialogue, and take
steps to address any negative perception or criticism surrounding their business practices. All
things considered, Apple actively reacts to the microenvironment by remaining watchful, making
quick adjustments, and coordinating their plans with shifting stakeholder expectations and
market conditions.