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Benefits of Visualising Information

Visualizing information can help with absorbing and retaining information more effectively than text alone. The human brain is very good at processing and remembering visual information compared to other forms like audio. Studies have shown people remember around 65% of information if there is a picture associated compared to only 10% without. Visualization techniques take advantage of the brain's natural ability to better understand and recall visual stimuli over other senses due to evolutionary development.

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59 views1 page

Benefits of Visualising Information

Visualizing information can help with absorbing and retaining information more effectively than text alone. The human brain is very good at processing and remembering visual information compared to other forms like audio. Studies have shown people remember around 65% of information if there is a picture associated compared to only 10% without. Visualization techniques take advantage of the brain's natural ability to better understand and recall visual stimuli over other senses due to evolutionary development.

Uploaded by

samee
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Chapter 2

Visualising Information
In This Chapter
▶ How and why visualisation can help you
▶ Categorising visualisation methods
▶ The background and origins of Mind Mapping

W hy should you bother to visualise information? After all, you can just
write it out as text. In this chapter I want to show you that visualising
information has many advantages that aren’t shared by text on its own.

How and Why Visualisation


Can Help You
In his book Brain Rules the American neurobiologist John Medina suggests
that humans are visual creatures and can assimilate and store visual informa-
tion far more effectively than, say, acoustic information:

‘We are incredibly good at recording images. If you hear some information,
then three days later you will remember only 10% of it. If you add a picture
to it, then 65% will be retrievable’.
You’re probably familiar with the saying ‘a picture paints a thousand words’.
Not all sayings are correct but this one has a lot of truth to it and has even
been confirmed scientifically.

In specialist jargon there’s an expression ‘Pictorial Superiority Effect’, which


means that visual stimuli take precedence over other sensory stimuli in the
brain. In Brain Rules John Medina states that the more visual the information
is the more easily it’s absorbed and retained. The reason for this is evolution-
ary: in our distant past we received much of our essential information in the
form of moving images and so our brains are particularly good at recognising,
storing and recalling visual information.

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