Five dispatches from Opticon NYC: Seth Godin's uncomfortable obvious, 154,000 experiments, AI that needs to be lazier, and what Alicia Tillman left in the room.
We just wrapped Opticon. Three trails, twelve announcements, one very long day in a camp hat I had no business wearing.
Personalization cannot scale if every experience has to be built by hand. Here's why you need dynamic experiences.
Optimizely's SVP of marketing joins guest speaker, Forrester's Nikhil Lai, on where to invest as AI search becomes your biggest referral source.
Humans are a shrinking slice of your traffic. Hear from the "godfather of martech" Scott Brinker and Optimizely's Kevin Li on making every visit count with personalization that converts.
Separate content for agents? AI cloaking? Does llms.txt even matter? Conductor CEO Seth Besmertnik and Outrigger Hotel's Bryan Hopkins on what year one of AEO actually taught them.
Hear directly from the team who rebuilt optimizely.com What velocity actually looks like when AI is part of your team, and what they wish they'd known going in.
Policy documents describe accountability. They don't create it. Here's the governance framework website owners need before standing up an agentic publishing workflow.
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