More customer journeys now involve AI before a website visit ever happens. See how Microsoft Clarity helps marketers connect AI visibility with what visitors do on their site: https://msft.it/6048aufQ2 Understand how AI systems discover, interpret, and cite your brand, then see what visitors do after they arrive. Together, those insights create a more complete view of modern search and discovery.
Microsoft Advertising
Advertising Services
Redmond, WA 64,387 followers
We help brands deliver results for the AI era.
About us
At Microsoft Advertising, we empower your business to grow in the AI era by providing innovative marketing solutions that help you reach new audiences. Our AI-powered tools are designed to elevate your advertising capabilities, so you can connect with premium audiences and maximize your ROI across proven inventory. From the moment customers discover your brand to when they make a purchase, we’re your trusted partner, helping you engage more customers across the AI web. Get started with practical guides and expert tips from our AI Web hub 👇 https://aka.ms/aiwebhub
- Website
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http://about.ads.microsoft.com
External link for Microsoft Advertising
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Redmond, WA
- Founded
- 1975
- Specialties
- Advertising Services, Online Advertising, Digital Advertising, Search Advertising, Search Engine Marketing, SEM, Generative Engine Optimization, GEO, and AI Web
Updates
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Publisher monetization workflows are complex. Getting answers shouldn’t be. Learn how Copilot in Microsoft Monetize is helping publishers spend less time navigating and more time acting on insights: https://msft.it/6049aOisH Now in open beta, Copilot’s MCP-backed capabilities anchor responses in your Monetize account data, helping you surface performance insights, troubleshoot issues, and get to the information you need faster.
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As customers increasingly turn to AI assistants and agents to help them evaluate products and make purchase decisions, brands need a new playbook for success. Our new agentic commerce guide, "Prepare for the Age of AI Shopping," offers practical steps to help marketers get ready: https://msft.it/6046aMgXC This guide offers a practical framework for brands to do just that: Get Discovered. Be Chosen. Understand. Swipe below to explore the framework and see where to start.
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Need live campaign data in AI without manual exports? Microsoft Advertising MCP is here to help you. Get started with Microsoft Advertising Model Context Protocol (MCP) now: https://msft.it/6047a3GEN Easily connect your campaign data to the AI assistant you already use, whether it’s Microsoft 365 Copilot or ChatGPT. Ask questions and get performance insights, analysis, and reports in seconds. With live data, you know what’s happening in your accounts right now. Save hours each week and unlock AI-driven workflows.
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Not every shopper is ready to buy the first time they visit, and that's completely normal. Here's how NAOMI in partnership with Yael Consulting won them back: https://lnkd.in/gimgmKCz Ahead of a key season, they added impression-based remarketing into Performance Max so they could reconnect with shoppers who'd already shown interest in their products. It gave them meaningful growth on the budget they already had. If you're mapping out your holiday plans, the audiences you're building today are the ones most likely to come back and convert in December.
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Search terms tell you what customers searched for, but what if you could also understand how AI interpreted the intent behind those searches? Did visitors actually find what they expected after they clicked? How often is AI citing your brand before a visit even happens? See what Clarity can show you: https://lnkd.in/gYsNRnPf Microsoft Clarity helps answer all three, showing how AI systems discover and cite your brand alongside what visitors do once they land. Free to use, and privacy compliant.
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How do marketers break through and make their brand preferred? According to Tim Frank, corporate vice president of monetization, commerce and the AI economy at Microsoft, the first step is making your brand visible and legible to AI agents by exposing structured data so systems can find, consider and ultimately recommend your brand. Read more: https://lnkd.in/e6P_ZJG3 Sponsored by Microsoft Advertising
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People often start deciding what to buy for the holidays before they ever search. By the time they type in a gift idea, they already have a product or brand in mind. LOOKFANTASTIC wanted to reach shoppers earlier in that decision-making process. They used video and native ads to connect with beauty shoppers while they were still exploring ideas, then used remarketing to stay top of mind until those shoppers were ready to search and buy. See how they did it: ➡️ https://lnkd.in/gAARVhT8 Reach shoppers earlier and your seasonal creative can shape more of what they decide.
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What if an ad impression could do more than build awareness? Now you can with our award-winning impression-based remarketing. This feature allows you to transform one of digital advertising’s most overlooked signals into new remarketing opportunities. Use it to reconnect with audiences who have been exposed to your ads and turn that awareness into measurable results. As a testament to the power of impression based remarketing, we’re excited to share that it’s recently won two awards: 🏆ADWEEK Tech Stack Award winner in the Search Product/Platform category ➡️https://msft.it/6045a1Hoh 🏆 MarTech Breakthrough Award in the SEM Innovation category ➡️ https://msft.it/6046a1HU6 Thank you to our customers, partners, and teams who helped make this innovation possible!
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