Prime Video announces the 2026-27 NBA on Prime schedule featuring the Eastern Conference Finals. Explore the lineup and see where your brand could fit in: https://ads.amazon/4cji3w0
Amazon Ads
Advertising Services
Seattle, WA 260,848 followers
Full-funnel advertising. At scale. For everyone.
About us
Amazon Ads helps you reach customers at scale through full-funnel advertising across Prime Video & Amazon MGM Studios, Twitch, Fire TV, Amazon Music, Wondery, Alexa, Amazon.com, third-party supply, and everything in-between. We connect trillions of first-party streaming, browsing, and shopping signals using machine learning to drive campaign efficiency. Our expansive offering of measurement tools provide a comprehensive view to measure impact everywhere your customers are. https://advertising.amazon.com/
- Website
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https://advertising.amazon.com/?ref_=amt_sm_ln_global_en_bio_a20m-01_2104
External link for Amazon Ads
- Industry
- Advertising Services
- Company size
- 10,001+ employees
- Headquarters
- Seattle, WA
- Founded
- 2010
- Specialties
- Advertising, Amazon Advertising, Digital Advertising, and Online Advertising
Updates
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Your brand's next customer might find you through an AI agent that's already evaluated your product details, reviews, and content before making a recommendation. With AI-referred retail traffic up 393% YoY in Q1 2026, the brands that win will be the ones agents recommend first. Watch to hear advertising leaders explain how they're connecting with shoppers who are using AI agents. https://ads.amazon/4xHrsGb
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Amazon Ads reposted this
As retail media expands beyond sponsored products into streaming TV and other immersive formats, AI is changing how brands build and activate creative. At The CPG Guys’ Residence during the Cannes Lions International Festival of Creativity, EMARKETER’s Max Willens sat down with Amazon Ads’ Fabrice Rousseau and Global Overview’s Carl Goedjen to discuss how brands are using AI to accelerate creative production, while balancing automation with human expertise. Watch the full session: https://lnkd.in/eD5frDDe #CannesLions2026 #AI #creative #retailmedia
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Amazon Ads reposted this
One channel drove nearly a third of all clicks in the Gardena GmbH case — on just 6% of the budget. On a last-click report, it looked like a rounding error. 📊 That's the blind spot in last-click: it credits whoever's closest to the sale and starves everything that set it up. The channels building your growth look like your weakest — so budget flows to the wrong places. We follow the credit properly. In AMC we trace the full path to purchase, so each touchpoint earns the recognition (and the budget) it deserves. The channel that barely registered on last-click was actually one of the biggest growth drivers in the account. Get attribution right, and your spend finally follows your growth. #AmazonAds #RetailMedia #FullFunnel
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▶️ Watch how advertising leaders Jon Morgenstern, Tony (Yige) Wang and Sreenath Reddy are using signals to build creative that connects with audiences. https://ads.amazon/4gnrTPV
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Amazon Ads reposted this
Cuisinart just proved what's possible when a legacy kitchen brand meets AI-powered creativity. They put Amazon Ads Creative Agent to the test. Same spend, same campaign parameters, one month: the AI-generated video outperformed the one produced in-house. What makes this interesting isn't just the performance… it's the shift in how brands can work. Cuisinart's brand team books studios and plans production months ahead. But shopping trends don’t wait for a production schedule. Creative Agent gave them the ability to move at the speed consumer behavior demand — producing video ads in hours rather than weeks, at no additional cost. And the quality trajectory is striking. A year ago, even static AI-generated images struggled to meet brand standards. Now brands can use Creative Agent to produce full video ads that are campaign-ready with minor refinements. This is what making advertising simpler, smarter, and more effective looks like in practice. Creative Agent is an amazing tool for creative teams — it's a collaborative AI partner grounded in what actually works for a brand, producing fresh variations at the pace consumers actually shop. Check out the ad for yourself and see the comments for a link to AdExchanger’s story about the campaign.
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You don't need to predict path to purchase. Watch to see how Amazon Ads Partners are helping brands build flexible ads for how customers actually shop. https://ads.amazon/4gbHzFU
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Amazon Ads reposted this
Interactive video ads are redefining how brands connect with audiences — and the data backs it up. 79% of viewers say interactive video ads are more engaging than standard video. 78% find them more attention-grabbing. And brands are seeing 3–4 percentage point lifts in consideration, purchase intent, and brand opinion compared to non-interactive formats. From shoppable carousels to interactive pause ads and Dynamic TV Creative on Prime Video, the toolkit for meaningful viewer engagement keeps expanding. Whether you're exploring interactive ads for the first time or optimizing existing campaigns, now is the time to level up your streaming TV strategy. 👉 Dive deeper into interactive video ad solutions: https://ads.amazon/4pASts3 What interactive ad format are you most excited to test with your clients? Drop your answer below. ⬇️ #AmazonAds #InteractiveVideo #StreamingTV #PartnerGrowth
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