PulsePoint reposted this
If there was one takeaway from PulsePoint HealthNEXT 2026, it was this: AI is no longer the story. Better signals are. Lauren Stearley gives us the deep dive of her experience from the annual summit in New York City.
PulsePoint
Advertising Services
New York, New York 64,966 followers
PulsePoint is a technology company using data to accelerate healthcare marketing.
About us
PulsePoint, a division of Internet Brands, is an award-winning, leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and consumer populations with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. For more information, visit www.pulsepoint.com.
- Website
-
http://www.pulsepoint.com
External link for PulsePoint
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, New York
- Type
- Privately Held
- Founded
- 2011
- Specialties
- Programmatic Advertising, Programmatic Video, Content Marketing, Programmatic Mobile, Data management, Native Advertising, Content Targeting, Ad Exchange, Audience Targeting, Data Transparency, RTB (Real Time Bidding), Advertising Technology, Health, Clinical Trials, Health Tech, Ad Tech, Healthcare Marekting, Patient Recruitment, population health management, and Programmatic Health
Locations
-
Primary
Get directions
360 Madison Ave
Floor 14
New York, New York 10017, US
-
Get directions
564 Market St
Suite 305
San Francisco, California 94104, US
Employees at PulsePoint
Updates
-
-
The pharma consumer is not who they were five years ago. For brand discovery, the front door has changed. But has the house? At HealthNEXT 2026, voices from Bayer, CMI Media Group, and Omnicom Health Media unpacked what that means for patient trust, the GLP-1 moment, and building an HCP-to-DTC strategy that holds up on both sides of the door. "Everything has changed, but at the same time nothing has changed," said Clifton Covey, EVP of Activation, Platforms and Partnerships at CMI Media Group. Read the full recap from "Plot Twist: How Shifting Patient Behaviors Are Forcing Pharma to Keep Up" at this year's HealthNEXT: https://lnkd.in/ePyvJTtN Thank you to our panelists Andrew Stark (CCO, PulsePoint), Glenniss Richards, MBA (Senior Director of Digital Media Activation, Bayer), Clifton Covey (VP of Activation, Platforms and Partnerships, CMI Media Group), and Melissa Gordon-Ring (Global President, Omnicom Media Health) for being driving voices in this industry and joining us on-stage. #HealthcareMarketing #PharmaMarketing #HealthNEXT2026
-
-
-
-
-
+2
-
-
PulsePoint reposted this
PulsePoint capped off its annual HealthNext summit with the live debut of Hatch: an agentic AI platform designed to bring healthcare media planning, audience intelligence, measurement and activation into a single conversational workspace. But the day’s discussions went far beyond one launch, exploring how AI is closing knowledge gaps for HCPs and patients, transforming agency workflows and helping marketers deliver more relevant engagement. Read Andrea Park’s piece from HealthNext 2026: https://lnkd.in/eBy7_8rA #HealthNext2026 #AgenticAI #PharmaMedia #HealthcareMarketing #ArtificialIntelligence
-
-
Fierce Pharma Week is back. Philadelphia, PA, September 14-17. PulsePoint's GVP of Platform, Becky Hallam, joined us at last year's event, and we are looking forward to being back this September. Stop by the PulsePoint, WebMD, and Medscape booth for coffee and giveaways. We are also proud to be recognized as a 2026 Fierce Pharma Marketing Awards finalist in the Best Use of AI category, alongside the incredible team at Bayer. Planning to attend? Reach out to the team at events@pulsepoint.com. #HealthcareMarketing #PharmaMarketing #FiercePharmaWeek
-
PulsePoint reposted this
PHM leaders took the stage at the 2026 PulsePoint HealthNEXT conference, joining industry experts to discuss the forces shaping the future of health marketing. From the evolving media landscape and the impact of AI to the realities of omnichannel orchestration and the importance of trusted HCP intelligence, Brad Liebow, CIO, Rachel Eckerling, EVP, Performance Media and Tyler Nall, SVP, Business Intelligence shared perspectives on how brands can navigate complexity and drive meaningful impact in the year to come. Across every discussion, one theme was clear: the future of health marketing will be defined by smarter data, stronger connections and more intentional innovation. Thank you to PulsePoint for hosting these conversations.
-
-
HealthNEXT has two days. Day one is for our clients and partners. Day two belongs to us. This year's internal summit covered a lot of ground: peer-to-peer panels with veterans and new hires, a deep dive into Hatch from CPO Ezra Suveyke, and an afternoon split between a Claude workshop and an AI science fair where employees showed off what they've actually built. Three themes ran through all of it: the people who make this place worth staying, the platform we're building for the next generation of health marketing, and AI as something we use every day, not a future-state ambition. Read the full recap here. #HealthcareMarketing #MarketingTechnology #ProgrammaticAdvertising
-
PulsePoint has been named Programmatic Marketing Platform of the Year in the 2026 MarTech Breakthrough Awards for the second consecutive year. This recognition reflects the impact of HCP2DTC Influence™, our proprietary solution connecting healthcare provider intelligence to DTC activation, and our continued push toward true omnichannel orchestration across EHR, e-newsletters, CTV, social, search, YouTube, and beyond. Read the full announcement: https://lnkd.in/dJqyEwKW #MarTech #ProgrammaticAdvertising #HealthcareMarketing #DigitalHealth #AdTech
-
Today, we kicked off our internal summit by playing day one of #HealthNEXT2026. Watching it back, you notice how much actually happened. Take a look above, or read the full day one recap here: https://lnkd.in/e6-sGtuQ #HealthcareMarketing #PharmaMarketing #ProgrammaticAdvertising
-
Day one of HealthNEXT 2026 is a wrap, and we're already sharing what stood out. From physicians on the front lines of AI in clinical practice to a hard look at what "good" HCP data actually requires to new product announcements, including Hatch, the day covered a lot of ground. One theme ran through all of it: the industry isn't waiting for change, it's already building the next chapter. Read the full recap: https://lnkd.in/e6-sGtuQ #HealthcareMarketing #ProgrammaticAdvertising #HealthNEXT2026
-
-
!!!!
At the 2026 HealthNEXT summit, amid a full day of conversation on AI in healthcare, PulsePoint announces Hatch: the first agentic AI platform built for healthcare marketing. Hatch brings research, audience intelligence, and measurement together with programmatic activation, all in one workspace connected to PulsePoint's proprietary health data foundation. Ask a question in plain language. Get delivery, pacing, budget, and performance answers instantly, down to specialty and NPI-level engagement. "We call it Hatch because that's what it does: it takes whatever idea or workflow you're hatching and runs with it. And it answers in seconds what used to take an analyst a week, because it's not just retrieving information, it's reasoning over a live data foundation" - Ezra Suveyke, Chief Product Officer at PulsePoint. Read the full release: https://bit.ly/458VYMR #ProgrammaticAdvertising #HealthNEXT2026 #PharmaMarketing