Alembic Technologies

Any measurement vendor should be able to answer what drove growth. But can they answer why? An answer without a confidence interval is an opinion with better formatting. See how our Causal AI platform quantifies your impact across investments and reveals hidden drivers of growth: https://lnkd.in/ekXWhAXe. #CausalAI #MarketingROI

Enterprise scale brings more data and more decisions. You need a platform that can model complex channel mixes alongside sponsorship and offline signals. And it needs to stand up to board level scrutiny. That is why Alembic runs on private supercomputing infrastructure built for enterprise complexity, moving beyond correlation to show what’s actually driving the outcome. See how the platform is built for enterprise scale, book a demo: https://lnkd.in/eEif7Dvp. #CausalAI #EnterpriseAI

Getting a quick answer from your AI agent is easy. Standing behind a nine figure decision “because the AI said so” is also easy… Until you’re standing in front of the CFO. See the causal chain, the real-world cause-and-effect impact, of every decision before any money moves. Proof first. Then spend. With confidence. Our Causal AI platform shows the causal chains driving your results, identifies wasted spend, and replaces guesswork with science. https://lnkd.in/eFNwB7vN #CausalAI

“Causal” is quickly becoming a default label in measurement. What does it mean and how do you know if you’re truly measuring a causal relationship? A model is truly causal when it builds a cause-and-effect graph and then tests that structure against the real world, continuously, attaching a confidence interval to every claim. The causal category is about to get noisy. See how Alembic is pioneering causal measurement with our Causal AI Platform that shows you the science behind why with correlation based reporting: https://lnkd.in/eFNwB7vN #CausalAI #TheScienceBehindWhy

After a (hot) week at Cannes, one thing became clear: Nobody’s debating whether AI will change marketing anymore. That question is settled. The conversation has shifted to trust. Leaders aren’t looking for another tool. They’re looking for proof. They want to see the math behind the recommendations, understand what actually drives outcomes, and know why one decision will outperform another. For AI companies, the bar is higher than ever. It’s no longer enough to deliver answers. We have to show our work, operate with enterprise-grade governance, and help organizations adopt AI responsibly. It was especially rewarding to see our customers include Alembic in their conversations as they shared how they’re evolving their measurement from correlation to causation. Tomas Puig Laura Maness Chris Marshall Craig Harper Hitesh Wadhwani Cammy Keiler Brand Innovators The Female Quotient Caroline Giegerich Gemini Babla Jennifer Kattula Sally Lee Kara Puccinelli Rani Al Hajji Afke Van de Klashorst Claudia Tezcan Carolina Cespedes Virguez Rebecca Panico C.J. Magwood Melissa Poulos Monique Rodriguez Suzi Watford Kerry Flynn

That’s a wrap on Cannes Lions 2026. All week, we heard conversations about AI, faster decisions, and better marketing. But here’s what we kept coming back to: You already have the data. What most organizations are missing is the math. Data tells you what happened. Causality tells you why it happened and what will happen next. That’s the difference between optimizing what’s already working and discovering what actually drives growth. As we head home from a week celebrating creativity, here’s one reminder: Causality liberates creativity. Spend less time guessing. Spend more time creating. Want to see the science behind why? Book a consultation: https://lnkd.in/eEif7Dvp Tomas Puig Laura Maness Chris Marshall Craig Harper Hitesh Wadhwani Cammy Keiler

Laura Maness joined the FQ Lounge at Cannes Lions 2026 to talk about what it really takes to scale an organization with intention. Her perspective on connecting leadership, strategy, and execution stood out in a conversation centered on real, sustainable growth.

4:00 PM on FQ Beach, Laura Maness joins Momentum Makers: Driving Growth Forward. The conversation: how founders and executives build momentum, make bold bets, and turn ambition into real business results. The kind of leadership that doesn’t wait for permission. Melissa Poulos, Vice President, US Sales, Google, Monique Rodriguez, Chief Executive Officer & Founder, Mielle Organics  Suzi Watford, Chief Strategy Officer, The Washington Post Moderator Kerry Flynn, Media Reporter, Axios Visit us at the Causal Cabana. VIP RSVP: https://alembiccannes.com/ The Female Quotient

AI adoption is one thing. Leading people through it is another. Cammy Keiler joined the FQ Lounge at Cannes this week to dig into exactly that.

That’s a wrap on Wednesday morning. From executive leadership in the AI era to the science behind what actually drives brand growth, the conversations on both stages today were exactly what this week should be about. Answers backed by science. Leadership led with clarity. Thank you to our fellow panelists and to everyone who showed up. The dialogue continues at the Causal Cabana through Thursday. Find us at the Causal Cabana. VIP RSVP: https://alembiccannes.com/ Brand Innovators The Female Quotient