That's a wrap on the inaugural DV IMPACT: Rockerbox Summit! Thank you to everyone who joined us in the Meatpacking District for real talk on measurement strategies and what's actually working today. We heard from so many great brands, and the conversations were as candid as they were sharp. Thank you for making it such a great one. See you at the next DV IMPACT! Kelsey Kearns William Burghes Eddie Chou
DoubleVerify
Software Development
New York, NY 85,930 followers
DoubleVerify powers performance for the world's largest brands, marketplaces and publishers.
About us
DoubleVerify is a leading software platform for digital media measurement and analytics. Our mission is to help advertisers succeed. Hundreds of Fortune 500 advertisers employ our unbiased data and analytics to drive campaign quality and effectiveness, and to maximize return on their digital advertising investments – globally. Learn more at www.DoubleVerify.com.
- Website
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http://www.doubleverify.com
External link for DoubleVerify
- Industry
- Software Development
- Company size
- 501-1,000 employees
- Headquarters
- New York, NY
- Type
- Public Company
- Specialties
- AI-Powered Media Quality Verification, Brand Suitability, Contextual Alignment, Ad Fraud Detection and Protection, Viewability Measurement, Attention Measurement, AI-Powered Campaign Performance Optimization, Attribution, Marketing Mix Modeling, Incrementality Testing, Agentic Advertising, and Media Measurement Across Open Web, Social and Streaming TV
Locations
Employees at DoubleVerify
Updates
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Checkmate, bad guys. You may be using AI to scale your ad fraud schemes, but the DV Fraud Lab is building AI agents, tools and helpers to detect and mitigate these schemes just as quickly. Learn more: https://lnkd.in/eKK-pdf8
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Even when a test result isn’t statistically significant, it can provide marketers with valuable, actionable information. William Burghes from DV Rockerbox™ explains how to interpret nuanced numbers. https://lnkd.in/e42Dpz8M
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We are excited to share that Nielsen plans to acquire DoubleVerify, advancing our product leadership in powering media effectiveness everywhere. Our combination with Nielsen gives DV access to an expanded set of data signals and products, together with panel insights from a global leader in audience measurement, data, and media intelligence. More Info & Disclaimer here: https://hubs.la/Q04sbj9J0
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How do North American consumers and marketers feel about AI-generated ads and ads in AI chats? Laurie Sullivan of MediaPost covers some compelling findings from Media Quality in the Age of AI, the new DV Global Insights report. Read more: https://lnkd.in/eu7TycfT
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It’s a public service announcement that bears repeating: Never click an emailed link without thinking. In a story by Patrick Cooley of Straight Arrow, DV’s Gilit Saporta is among the many fraud experts explaining how AI is making spam harder for consumers to spot. https://lnkd.in/ewUwmQ_5
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Is your campaign unintentionally supporting self harm? Our brand suitability team explains the latest social video trend targeting teenage boys, and what DV is doing to help counteract it. https://hubs.la/Q04s0FdK0
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When The Norwegian Seafood Council and its trading desk, Amnet Group, activated DV Authentic Attention® with DV Scibids AI™, the joint solution optimized toward stronger attention-driving inventory and cut manual work. Want to see the full payoff in numbers? Read the full case study. https://hubs.la/Q04rwc-70
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With summer half behind us, we’re soaking up every last bit of vitamin D that we can by finding reasons to celebrate. From women’s happy hours in New York and London, Andy’s Italian Ices in HQ to a summer party near the Seine, July at DV was swell. One thing that unites every office: we know how to throw a good party! Look through the highlights for snapshots of DV culture from the Big Apple to Big Ben.
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Suntory Holdings Limited cut CPMs and lifted ad awareness in the same campaign, no trade-off required. DV Authentic AdVantage™ made it possible. Download the case study to find out how: https://hubs.la/Q04rx2_t0
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