Solutions  /  
Steer

Steer pricing with margin insight

Pricing a new contract carries more risk than ever before. With Gorilla, you price competitively and confidently, so every new deal starts profitable and stays that way.

Our customers

Trusted by leading energy retailers

Reduce loss-making deals

Build profitable quotes

Stop quoting blind

Retailers lose margin early because quotes rely on outdated or incomplete data, making deals uncompetitive or unprofitable.

Build every quote on the most recent, validated cost, forecast, and risk data
Match the right product to the right customer, every time

Always quote the right price

Break free from static pricing

As markets move daily and products grow complex, teams can’t afford slow pricebook refreshes or limited segmentation.

Auto-generate segmented, broker-ready prices in real time
Adjust pricing instantly when markets move

Unify your data foundation

End margin confusion

When cost models and risk assumptions live in silos, pricing becomes guesswork. Inconsistent, reactive, and margin-blind.

Create one trusted cost, risk, and consumption baseline
Ensure every deal is profitable from the start

C&I Pricing

Price with margin clarity

Quote competitively and confidently

Profitability starts with the right data

Use validated cost, forecast, and risk inputs to build every quote. No guesswork, just consistent, profitable pricing based on unique forecasted consumption.

Configure any price, product, or tariff

Launch and adjust offers in minutes, from fixed and flexible tariffs to time-of-use, complex flex, or dynamic pricing, all within one governed pricing framework.

SME Pricebooks

React rapidly to market shifts

Stay competitive as prices move

Segment endlessly, price precisely

Generate hundreds of thousands of broker-ready prices across customer types, regions, or partner tiers, all from one governed pricing framework.

Update pricebooks in minutes

Refresh SME pricebooks instantly when markets move, so you never miss a customer window or quote below margin again.

Deep CRM Integration

Accelerate your sales flow

Sell faster with connected systems

Deep two-way CRM integration

Quote, approve, and sync deals directly from your CRM to cut quote-to-contract time and improve efficiency.

Smarter sales, higher win rates

Use customer and portfolio insights to tailor offers and improve conversion, without sacrificing profit.

From tools to results

Gas South: How Gorilla helped transform Pricing at Scale

Gas South: How Gorilla helped transform Pricing at Scale

The US-based natural gas company chose Gorilla as their new solution for Commercial & Industrial pricing, enabling them to quickly incorporate a new acquisition and deliver much faster quote times to C&I customers.

How Centrica Business Solutions boosts its competitiveness by using Gorilla

How Centrica Business Solutions boosts its competitiveness by using Gorilla

Discover how Gorilla’s solution, in collaboration with Salesforce E&U, transformed Centrica’s pricing and quoting capabilities, reducing the quote lead time from 3 days to 3 minutes.

ScottishPower: Gorilla delivers the agility needed to stay ahead of the competition

ScottishPower: Gorilla delivers the agility needed to stay ahead of the competition

Discover how Gorilla enabled ScottishPower to streamline its tariff management process and how it positions them to react faster to market trends.

Get Started

See what Gorilla 
can do for you

See how energy margin intelligence helps your teams sell smarter, forecast faster, and grow profitably.

What to expect in your demo

A conversation, not a script

We’ll ask questions to understand your pricing, forecasting, and billing landscape and where Gorilla could make the biggest impact.

Your systems, your reality

We’ll explore how your current tools connect and how Gorilla fits within your tech stack.

Clear next steps

Together, we’ll outline what’s possible, what’s not, and what success could look like, so it’s not just another demo, but a tailored first step.

Energy Margin Intelligence

Control your margin with connected decisions, data and teams

Gorilla unites your commercial, operational, and trading systems to align every deal, forecast, and report, breaking down silos and ending disconnected decisions.

See

See which contracts wipe out margin

Get margin visibility at the contract level and catch losses before they spiral.


Protect

Protect every bit of margin


Align pricing, forecasting, and billing to prevent costly mismatches and reduce margin leakage.

Grow

Grow sustainably, not at any cost

Use portfolio and customer insights to make smarter growth decisions.

Browse All Resources
Market insights
October 15, 2026
The Margin Confidence Paradox: when confidence becomes a risk

Gorilla CEO Ruben Van den Bossche explores the Margin Confidence Paradox in energy retail. Discover why confidence in reporting accuracy can mask poor visibility, delayed decisions, and revenue at risk.

Customer stories
October 1, 2026
Gas South renews with Gorilla

Gas South, one of the largest natural gas providers in the Southeast US, has renewed its partnership with Gorilla, building on a successful collaboration that began in 2023.

News
September 15, 2026
Gorilla builds momentum as energy retailers accelerate investment in margin intelligence

Energy Margin Intelligence firm expands customer base, extends AI across commercial workflows and wins international SaaS recognition as the firm’s new, independent research reveals a “Margin Confidence Paradox” among European energy retailers.

Interactive content
How Gorilla applies AI to energy margin, pricing and forecasting

Helping commercial teams protect margin, price competitively, and forecast with confidence.

Interactive content
EMI Index 2026 UK Report

UK energy retail is entering a new phase of complexity. Volatility remains an operating reality, while electrification, flexible energy consumption and new technologies are changing how energy is generated, consumed and priced. At the same time, the transition to Market-wide Half-Hourly Settlement (MHHS) is reshaping the industry’s data and settlement landscape, bringing more granular consumption data, and creating new demands and opportunities for how retailers understand and respond to customer behaviour. Retailers are responding with more sophisticated products and propositions, against this backdrop of continued regulatory pressure and intense competition.

Interactive content
MHHS De-mystified: Transforming Energy Settlement and Pricing in the Great British Market

With Gorilla, retailers can turn MHHS data into clear insights that help customers bring down their energy bills. Customers get a detailed view of how and when they use energy. That puts them in control of their own consumption and gives them a reason to act on it.

Webinars
October 16, 2026
Gorilla MCP 101
Webinars
April 4, 2025
The Energy Retail Blueprint: Pricing and Integration at the Speed of Change
Webinars
April 1, 2025
Disrupt or be disrupted: The high-stakes game of energy retail innovation
EMI Index
EMI Index 2026 UK report
EMI Index
EMI Index 2026 NL report
EMI Index
EMI Index 2026
Events
The Energy Edge Magazine

Download the inaugural issue of The Energy Edge magazine