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Shop Small

Shop Small is a monthly series highlighting small business owners from diverse backgrounds. This series aims to go deeper than your typical product roundup, diving into the inspirational stories behind some of our favorite brands.

Promotional graphic featuring a colorful bathroom scene and text encouraging small business shopping.

This Former Madewell Stylist Wants to Upgrade Your Bathroom

model liya kebede shop small lemlem good housekeeping initiative interview

How Liya Kebede Is Supporting Ethiopian Weavers

TTS audio available9 min
brittney ifemembi ifsthetic interview, good housekeeping's shop small initiative

A Luxury Decor Brand Inspired by Nigerian Culture

sabrina elba s'able labs interview, good housekeeping shop small initiative

The Story Behind Sabrina Elba's Skincare Brand

adwoa beauty julian addo interview, good housekeeping's shop small initiative

How Adwoa Beauty Is Redefining Natural Hair Care

good housekeepings shop small initiative, brianna arps moodeaux interview

Meet Moodeaux, a Rising Indie Fragrance Brand

charlene li eatable popcorn, good housekeeping's shop small initiative

Eatable Popcorn Tastes Like Your Favorite Pour

sajani amarasiri kola goodies interview

Meet Kola Goodies, the ‘Lazy Girl Chai' Brand

shop small seadrop skincare

Seadrop Skincare Is Making Beauty More Sustainable

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julissa prado rizos curls, good housekeeping's shop small initiative

This Haircare Brand Embraces Curls of All Patterns

stephanie chen anyday interview, good housekeeping's shop small initiative

Meet the Brand Revolutionizing Microwave Cooking

benjamin fix sproos interview, good housekeepings shop small initiative

Renters, Upgrade Your Shower With Sproos!

michelle pham inner child interview, good housekeepings shop small initiative

A Female-Led Home Brand That Celebrates Maximalism

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lisa li the qi interview, good housekeeping's shop small initiative

This Founder's Flowering Teas Are Designed to Heal

ericka rodriguez axiology interview, good housekeeping's shop small initiative

A Female-Led Beauty Brand That's Plastic-Free

evereden skincare products

Evereden Wants to Make Skincare Fun for Kids

super smalls maria duenas jacobs, good housekeeping's shop small initiative

Meet Super Smalls, an Oprah Favorite Kids' Gift

jenn harper cheekbone beauty interview, good housekeeping's shop small initiative

Meet Cheekbone, an Indigenous-Owned Beauty Brand

trisha okubo, good housekeeping's shop small initiative

Maison Miru Makes Jewelry You'll Want to Wear 24/7

scott hattis and kenny luna loisa interview, good housekeeping's shop small initiative

Loisa Is Transforming How We Enjoy Latin Flavors

karen young oui the people interview, good housekeeping's shop small initiative

The Story Behind Oui the People's Popular Razors

taran ghatrora blume interview, good housekeeping's shop small initiative

This Skincare Line Is Gentle for Tweens and Teens

eric wentworth and jd mitchell modica interview, good housekeeping's shop small initiative

Modica Is Changing the Way We Think About Mixology

ookioh vivek agarwal interview, good housekeeping's shop small initiative

Dive Into Ookioh, a Size-Inclusive Swimwear Brand

good housekeepings shop small initiative, jackie monk junebug ink interview

This Publishing Exec Sells Stunning Stationery