Make the first visit count.

A launch is easier to understand when the promise, example and next step agree. Work through the essentials before sharing your page.

Your launch checklist.

0 of 9 essentials checked.

0 of 9

Name the person and situation.Choose a specific audience and the moment they need your product.

Describe an available outcome.Explain what someone can do today. Keep future features separate.

Show one example.Use a real screenshot or walkthrough. Make the inputs and result clear.

Choose one next action.Let visitors try the product, read an example or start a conversation.

Follow the first-use path.Start as a new visitor and check every step through to a useful result.

Read it on a phone.Check the headline, navigation, form labels and output at a narrow width.

Choose a relevant launch channel.Find a community discussing the problem, and read its sharing rules.

Give questions somewhere to go.Check that your contact route works and that you can respond.

Plan your next review.Keep actual feedback, distinguish it from assumptions and choose what to improve.

Progress stays in this visit until you choose to save it on this device.

Keep the visitor’s words, separate observations from assumptions and choose one change to review.